Hi everyone, I’m Casey from Shopify.
So, you started your business and now you're ready to bring products into your store!
I'll teach you how to add a product, and what information you need to include to help make
sales.
For all the links and videos described in this video, check out our description below.
Start on the Shopify admin.
Click on “Products”, and then click “Add product”.
You don’t need to enter every product detail listed in this video, so you can choose what’s
important for your business.
Next, give your product a name and write a detailed description.
I’m going to add an exercise ball to our store.
Descriptions inform and persuade customers to make a purchase.
If you use a dropshipping service like Oberlo, it’s best to rewrite the provided description
to fit your brand.
Descriptions also help with search engine optimization also known as “SEO”.
By adding a description and details, you're helping your customers find your products
easier.
Next, you can add media files to the product.
You can add them by dragging and dropping the files, selecting them from your computer,
or by adding a URL.
Visuals help your customers decide if they want to make a purchase, so it’s best to
have a visual for all of your products.
Now you need to add a price.
This is what customers pay at checkout.
The “Compare at price” is the original price for a product that’s on sale.
For example, if you enter $30 as the compare at price and leave the price at $20, the product
displays as $10 off.
Giving a “Compare at price” encourages customers to purchase your product while it’s
at a lower price.
If this product is not on sale, then you can leave this field blank.
The “Cost per item” is how much the product costs you.
If you resell a product, then enter the price you paid the manufacturer, excluding taxes,
shipping, or other costs.
Or, If you create the product yourself, then enter a value that is based on your labour
and material costs.
This helps you calculate sales profits, generate reports, and see statistics about your products.
Click “Charge tax on this product” if the product is taxable.
Under the inventory column, you see “Inventory managed by”.
Select “Shopify” if you manage the inventory.
If you use a third party app to manage the inventory, then you can select that option
here.
The “Stock keeping unit”, also known as a SKU, is a unique value for the product.
SKUs help you organize your inventory and fulfill orders.
If you use SKUs, then enter the unit here.
You also see an option here to enter a barcode.
Some sales channels, like Google or Amazon, require a barcode before your product can
be published.
When “Track quantity” is checked, the Shopify admin tracks inventory for this product.
If you don’t check this box, then the quantity option is not available.
If you only have a specific amount of stock, then it’s important to track inventory so
you don’t sell out of an item.
You can also choose to select “Continue selling when out of stock”.
Only select this if you can keep up with demand and will have inventory shortly.
Next, enter the number of units in stock under “Quantity”.
If you have one business location, then your inventory layout looks slightly different.
Uncheck the “Track quantity” box if you aren’t tracking inventory.
Otherwise, enter individual quantity numbers for this product at each location where it’s
available.
Under shipping, select “This is a physical product” if this is an item that needs to
be shipped.
Uncheck it for digital products or services, or for products that you never ship.
Now, enter the product's weight.
This field only appears when “This is a physical product” is checked.
Product weight needs to be accurate because it’s used to calculate shipping rates.
You can select between different measurements such as pounds, ounces, kilograms, and grams.
If you want to ship the product internationally with Shopify Shipping, also known as selling
cross-border, then you need to enter the Customs Information for Country or Region of origin.
Having a shipping strategy is very important for your business.
For more information on shipping, check out the link in our description below.
Next, enter the harmonized system code.
If you’re not sure what it is, then you can start typing in your product in the search
field to look for an HS code.
Select “This product has multiple options, like different sizes or colors” if this
applies.
Each product option is known as a “variant”.
For example, if I sell this exercise ball in size 55 centimeters and 65 centimeters,
then each size is a “variant”.
Under “Options”, enter a title for the option name.
In the blank field next to it, enter the different variants available by separating each one
by a comma.
Continue to add options for other variants by clicking the “Add another option” button
until finished.
After you finish entering the variants, you can see the different variants and their locations
under “PREVIEW”.
The “Search engine listing preview” is a preview of how your product appears in search
engine results, like Google.
Click “Edit website SEO” to make changes to the preview.
Now, scroll back at the top.
On the right side you see “SALES CHANNELS AND APPS”.
Sales channels are the different platforms where you sell your products.
Select the checkbox for the channels where you want this product to be available.
I’m going to sell this on our Online Store and Point of Sale so I need to have these
two boxes checked.
Under “Organization”, you see “Product type.”
This is a category for the product.
You can use the product type as a condition for an automated collection, or to filter
products in the Shopify admin.
A product can have only one product type.
You can use a product type already made or create a new one.
To create a new product type, enter it into the “Product type” field.
The “Vendor” is the manufacturer, wholesaler, or seller for the product.
If you created this product yourself, then enter your business name, or, if you want,
you can leave it blank.
If you work with a lot of different manufacturers, this can be useful to organize your products.
You can also add the product directly to a collection.
“Collections” group your products and make it easier for customers to find them
on your online store.
Use the “COLLECTIONS” field to add the product directly to a manual collection.
In this example, the exercise ball product is a part of the “Athletic Accessories”
collection of AlyAthletics.
Finally, “TAGS” are searchable keywords associated with your product.
Tags help customers find your product through your online store search, and you can also
use them to create automated collections.
I want customers to see this product whenever they search for the words “exercise” or
“ball” on my store, so I use those as tags.Review the details you entered and when
you’re ready for this product to appear on your store, select “active” under “Product
status” at the top of the page.
If your store is live, then active products will be on your store for customers to buy.
If you’re not ready for this item to appear on your online store, then select “draft”.
Products are saved automatically in “draft” mode until you make them active.
Lastly, click “Save”.
Now your product is now added to the Shopify admin!
Now you know how to add a product with all of the essential details.
For more videos on getting started with Shopify, subscribe now!
Don’t forget to visit help.shopify.com for more information.