Improving your WordPress SEO
is critical to getting more traffic
to your website
If you want to
Increase your website traffic
You need to pay attention to the best WordPress SEO
Practices
Do not forget that WordPress alone is not going to help you rank in Google
It's just a tool. Besides WordPress makes
it simple to implement
Search engine optimization
Best practices
Even if you are beginner
You can optimize your website for higher Google rankings easily
Let's learn WordPress SEO together here we go
Hello everyone I'm Sara
Today I'm going to tell you possible steps that you must take to optimize your WordPress SEO properly
SEO can become technical
But not always
Learning basic SEO tips
To optimize your website
Can significantly boost your website
You don't need to be Mr. robot
to use the technics
If you are already using WordPress you have what it takes
Let's start optimizing your website
The first step is
Check the visibility settings
of your WordPress site
WordPress comes with an integrated option
to hide your website from search engines
It's an option proposed for maintenance
And to give you time to work on
Your site before
It's ready to be made public
However
Sometimes
This option can be accidentally
Activated
And makes your website unavailable to search engines
If your website doesn't show up in search results, you need to make sure this option
Is unchecked
Log in to the admin area of your WordPress
Site
And visit
The "Settings"
And "Reading" page
You must scroll to the search engine
Visibility section
And make
Sure that the box next to
"Discourage search engines from indexing this site"
Is unchecked
Don't forget to click the
"Save Changes" button
To save your changes
The second step is
Use URL friendly SEO Permalink
Structures in WordPress
SEO friendly Permalink URLs
Contain words that clearly explain the page's content
And are easy to understand by both humans and search engines
For example, these are SEO friendly URLs
These URLs are readable
And users can guess what they will see on
The page by
Simply looking at the URL
How does a non SEO friendly URL look like?
Look at these examples
These URLs
Use numbers unrelated
The content
And users can't guess what they will come up
On the Page by looking at the URL
The use of the SEO friendly permalink structure
Improves your chances of obtaining better positions
Here's how you can check and update
The permalink
Structure of your WordPress site
You must visit
"Settings" page
"Permalink"
Select the "Post Name"
Option then click the "Save Changes"
Button to store your settings
There's one thing you should be aware of before applying this step
If your website has been active for more than six months
please do not change the permalink structure
Unless you use to "Plain" option
If you are using "Day and Name"
or "Month and Name"
Keep using it. By changing the permalink structure on an active website
You will lose all the shares on social media
and risk losing your existing
SEO positioning
The final step is
Use www or non www
If you are just starting with your website
Choose whether to use www or non www
In the URL of
Your site. Search engines
Consider these two websites different
So you need to choose one and
Stick to it
You can set your preferences
by visiting the "Settings"
"General" page
Add your favorite URL in both the "WordPress Adress"
and "Site Address"
Now that we understand these steps
We can talk about WordPress plug-ins
One of the best parts of the WordPress is that there's a plug-in for everything
And SEO is no exception
There are thousands of WordPress SEO plug-ins that make it more difficult for beginners
The choose the best WordPress SEO plug-in
My suggestion is
"Yoast SEO" and "All in One SEO Pack"
Both are effective solutions
You can use both of them
in Dopinger
We use Yoast SEO
so I will give you tips about using Yoast SEO
The first tip is
Add XML sitemaps
In WordPress
XML sitemap is a particular file that this
Every single page of your website
This allows search engines to find all your content easily
Adding an XML sitemap doesn't improve
Your site search rankings
But helps search engines
Find pages
Quickly and start ranking them
If you are using the Yoast SEO
Plug-in, it will automatically
Create an XML sitemap for you
To find your sitemap go to this URL
But first
Replace it with your domain name
The second tip is
Add your website to Google Search Console
Google Search Console
is a toolset offered by Google to give website owners a clue into
How the search engine views their content
It provides reports and data
To help you understand
What your pages look like in search results
Google Search Console also warns you
When something is wrong with your website
You should check your search console
At least once a month
The collect detail information
And see your website's SEO progress
The third tip is
Optimize your blog posts for SEO
Beginners often make the mistake of thinking that installing and activating
an SEO plug-in
for WordPress, is enough
SEO is a continuous process that you
must follow
If you want to
See maximum results
With Yoast SEO
You can add a title, description
And focus the keyphrase to your blog posts and pages
It also shows you a preview of your website's Google result
It's recommended that you optimize your title and description
for maximum clicks
When you write your blog posts
Scroll down to the "Yoast Seo" section
and make the most of it
If you follow the basics of this SEO WordPress Guide
and use a good WordPress SEO plug-in
You will be ahead of most websites
But if you want even better results
Keep watch
I'll give 8 tips about WordPress SEO best practices
The first tip is
Use categories and tags in WordPress correctly
WordPress lets you sort your blog posts into
Categories and tags
Making it easier for users
to manage contents by
Topics and search for content
Search engines can understand the
Structure and content
of your website
with categories and tags
The categories are meant for a large grouping of your posts
If your blog is a book the categories are the summary
On a personal blog
You may have categories such as music,
food, travel and so on
Categories are hierarchical
So that you can add subcategories to them
Unlike
Tags are more specific keywords that describe the content of a
A single post
By using categories and text correctly
You make it easier for users to navigate your website
Because it's
Easy for users making it easier for search engines
to navigate your site
The second tip is
Turn the use of the internal links
Into a habit
Search engines separate each page on your website a rating
The recipe for this
Score
is kept secret
So that people cannot distort
The results. However
The most common signs of authority are links
That's why you must link to your content from other post and paste
On your blog
You should make linking your post whenever possible a habit
This will help you improve page reviews
Increase the time users spend on your site
and ultimately improve the SEO score of your posts and blog pages
The third tip is optimize your WordPress comments
Comments indicate user involvement on your website
The users involved mean more links to your site, more traffic
And optimized SEO. But you need to make sure your comments are real
And not spam
Spammers send comments with incorrect links
That could affect and even ruin the search rankings
This is why it's recommended for everyone start using "Akismet"
It is preinstalled plug-ins on every WordPress site
and helps you fight spamming comments
If Akismet can't handle spamming
Comments alone, checkout tools the combat
Spam in WordPress comments
If your blog post attract a lot of authentic and spam-free comments
Of course it's a very good thing
Nonetheless, too many comments
on a post can slow loading
Which also affects search engine rankings
To prepare your website
So that it can manage the burden of your comments on your
Server and not lose speed
The fourth tip is
Add nofollow on
External links in WordPress
as I said earlier
Links help search engines
Decide which pages are important
When you create an
External link
to another website, you pass part of your site's SEO score to that link
This SEOr score is called "link juice"
for a good search ranking
You need to make sure you get links from other websites more than you give. Adding the “nofollow” attribute to
External links indicates that
Search engines do not follow these links
This helps you save the juice of the link
The fifth tip is
Show summaries instead of complete posts
WordPress
displays and links your posts on several pages
Such as home page,
category archive, tag archive,
date archive,
author pages,
and so on... By default
it shows the entire content of the article on all these pages
This affects the
SEO of your site
Search engines may find it as a duplicate content
Full articles
Also slow down the loading of archive pages
Viewing full articles anywhere
Also affects
Pageviews
Like when users subscribe to your RSS feed
they will be able to read your articles without ever visiting your website
The easiest way to solve this is
showing summaries instead of complete articles
All you need to do is going to
"Settings"
"Reading"
and selecting "Summary"
The six tip is
Optimize the speed and performance of your site
In the internet age
The average length of human attention
is less than that of a goldfish
Web experts
Believe that users decide whether they want to
stay or leave a website within seconds of visiting
Website owners only have a few seconds
to present their
Content and engage users
So you don't want to waste
this "precious" time by waiting for your visitor to load your website
Search engines like Google
admit that they rank faster websites better than slow-loading websites
The next tip is
Optimize your images in WordPress
Images are more engaging than texts
But also take longer to load
If you are not careful with the size and quality of the images
They can slow down your website
Make sure that you are using optimize images for
faster loading
And the final tip is
Start using SSL / HTTPS
Secure Sockets Layer is a protocol that
encrypts the connection
between a user's browser and the server, they are connecting to
This adds an extra layer of security to your WordPress site
A padlock indicates SSL-protected websites
In the browser's address bar
This makes you website more reliable
That's all!
I hope this video helps you learn how to optimize your WordPress site for SEO properly
Go ahead and apply some of the tips in this video and you will see an
Increase in your traffic within a few months
If you like this video about SEO
Please check out our other videos about it
Also, you can visit our blog by clicking on the link in description and get more information about this content
Take care of yourself
Bye