Hey, everybody. Ryan Gromfin here – author, speaker, chef, restaurateur,
and founder of TheRestaurantBoss.com.
Now, I sent out an email last week talking about platform maturity
and Instagram and how Instagram is about to blow up.
And I promise you this video with these quick tips on getting your Instagram account
set up running and sending out your first few posts.
I'm telling you right now, you need to watch this video,
you need to register for the free webinar below this video,
and you need to do what I'm telling you to do in this video,
whether you have an account or whether you don't have an account.
Keep watching, you're going to learn something here
but you're not going to learn as much here is you're going to learn with Sue, but
I want to recap what platform maturity means.
Platform maturity is when your industry takes off,
or when your platform takes off and you just go along for the ride with it.
It's like in the email, I use the example of Oprah Winfrey. Oprah Winfrey
was a good talk show host, but she was there
when daytime talk show
was going through the roof. When advertisers were spending money on daytime talk,
when women weren't working as much and they were in the household
and daytime was taking off, she just skyrocketed with it.
I call it rocket fuel for your business.
When you are on platforms that are about to mature,
it's like being strapped to a rocket ship about to take off.
That's what Instagram is.
Remember when you were playing catch-up on Facebook,
you're probably still just learning Facebook now, it's a little too late.
People have mastered Facebook by now
and then came Twitter, and you're still kind of not understanding hashtags and
and Twitter and app mentions and it's a little too late.
Twitter has kind of blown up. There are people who own Twitter.
Instagram is like the Great Plains in the United States and the late 1800s,
where it was a land-grant. You could just go out and stake your property.
That's what Instagram is like right now and you need to be on it, but anyways,
a couple of quick tips I promised you for setting up your Instagram account.
One is how to get it set up. There's really two kinds of accounts on Instagram. There's
what people call a personal account or a feature account.
A personal account is you, your name.
For my case, it would be Ryan Gromfin.
And you need to decide, is your business you
or is your business about your business?
Because a feature account is
your business name, let's say. If you're a restaurant, it's your restaurant name now.
Some restaurants are going to want to open up
or going to want to do these feature accounts. Again,
this isn't in Instagram. You don't pick a person or feature account. This is just the type of account.
Some restaurants are going to want to open up
an account under their restaurant name
because their restaurant is well branded and known at a community as their restaurant.
Other restaurant owners if you're a little bit of a celebrity in your town,
you're probably going to want to do an account about you
and not necessarily your restaurant because people are going to be more interested in you and what you're doing
than what your restaurants doing. You'll still have restaurant posts.
Let me break this interview a little further.
Like a real estate agent wouldn't do an account with the name of where they're hanging their license,
they would do an account under their own name,
but a retail shop would do
an account under the name of their retail shop. Anyways,
it just kind of determines what type of posts you send out and
you know, are you going to be sending our pictures of your kids?
Because if you do an account on your restaurant name and you send out pictures of your kids,
people who are following your restaurant aren't going to be as interested in following your restaurant.
You know, you can do a once in a while because it's cute,
but if you're constantly sending out pictures your dogs and your kids and your house and your
vacations, that's not what people are following.
So first you got to decide, is it going to be you or your business?
Then, you need to set up a bio.
Oh, I should have gone to the beginning. You need to download Instagram.
If you don't have Instagram on your smartphone, you need to download it.
I don't believe you can do this on the internet. You have to do it on your app on your phone.
So then, you need to decide on a bio.
So once you have your account set up, you have to do a bio because it's kind of creepy.
No one's going to like you or follow you without a bio,
and then you need to get your hashtag on.
You need to be sending out a couple of posts,
your first couple posts until you get a little better at this that are hashtags properly.
And a hashtag, it's basically a category.
Think of it as like um like a Dewey Decimal System
when you're at the library. It's where you know to start looking.
So, let's assume you're a restaurant in Los Angeles
and you took a picture at your restaurant of a shrimp dish,
so you would want to do like hashtag
#shrimp, hashtag #Los Angeles, maybe where are you,
are you West LA? Like hashtag #WestLA.
And there's places you can find current hash
and then maybe a couple of cute pics like hashtag #delicious,
hashtag #food porn is kind of a popular one,
you know hashtag #amazing,
hashtag #juicy if it's like a broth, like whatever.
You can get creative with this and fun,
but you got to send out hashtags that are relevant.
If you're a local restaurant, just doing a picture of food
and doing hashtag #food porn or hashtag #delicious,
followers in New York don't care about that,
you want that hashtag #LA.
So, if someone… and hashtag let's say #WestLA,
so someone in West LA is just kind of cruising around Instagram
or cruising around the internet,
they can look up West LA, they might see that picture and go, wow, that looks delicious.
Then, they come over to your Instagram page and they follow you
and now you can communicate with them.
So anyways, this was just kind of a quick start for you. More than anything,
I wanted to express you how important Instagram is right now.
You have to be on this platform. It's about to take off.
You've got three to six months to fuel up this Instagram platform,
this rocket ship for your business. Otherwise, you're going to be playing catch-up,
like you did with Facebook, like you did with Twitter
like you're going to be doing with Instagram,
or and then whatever comes out next, but you need to be on Instagram right now.
You need to master it. The best way to do that is this free webinar down
below this video. There's a link.
You're going to want to join me and a very good friend of mine Sue Zimmerman
and start rock and roll in our Instagram.
So again, the details are below. Click the link. I need your first name and a good email address.
This has been Ryan Gromfin with The Restaurant Boss,
hoping you join us on that webinar, saying have a great day