how'd you take a normal drop shipping products and turn it into a brand that
gets celebrity endorsements let me show you what's poppin people it's your boy
the Beast of ecom and I am back with another video drop nothing but you
already know value bombs if this is the first time ever watching one of my
videos then hello and welcome if it isn't that of course hello to you too
welcome back if you get some value from this one then of course please please
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content so become a part of the notification squad and never miss
anything so in this video today I wanted to show you how a normal drop shipping
products can be turned into a brand that gets celebrity endorsements now drop
shipping is fantastic okay yes you can make a ton of money with drop shipping
but of course the long-term goal should always be to build out a brand build out
a long-term brand that essentially could be sold on for multiple millions and
stuff like that later down the line now one of the ways you can do that of
course is to start out drop shipping and then of course moving on to a brand once
you start to begin to figure out what sort of niche you really good at selling
out what sort of products sell and you know what your audience likes and wants
so I'm going to show you a brand that has taken a normal standard drop
shipping products which I personally tested probably about a year ago and
maybe you might have tested it as well and turned it into a brand that is
getting celebrity endorsements and of course worldwide TV PR and I'm gonna be
covering some of the things that you need to be doing if you're turning your
product or standard products into a brand so of course make sure you watch
all of the video make sure you stay to the end and of course if you get some
value drop or comment down below if you enjoyed it
so let's jump straight into the computer and start showing you how this product
how the standard product is getting celebrity brand endorsements and what
they're doing correct okay so let's jump straight into this video and as you can
see on the screen this is the product this is a standard dropship product
you may have sold it before I'll show you another version as well so there's
like these ones here basically they're like Cod slippers flip-flops or
something like that you can see this one here I think it was last year or so this
product actually absolutely exploded went viral at some point and someone out
there probably made a ton of money off this products okay but someone I have
seen has branded this product I was targeted for an advert I believe it was
I'm not totally sure why cuz I don't even fish but you know I saw it and I
thought you know what this is fantastic because these guys have taken a standard
dropship product and turned it into a brand and of course they get in
attention from you know high-profile celebrity when I say high-profile well
yeah you could say high-profile celebrities and of course you know
people with a large influence on social media and stuff like that so as you can
see this is the product and basically all it is is just Cod flippers you know
there's different colors different sizes if you have a look here one more
computer sauce no different colors and stuff like that they are cool there are
quirky now of course this product doesn't solve any problem whatsoever
okay it doesn't solve any problem whatsoever no one needs to have Cod's on
their feet okay but but that being said the product is of course you know cool
quirky and of course being sold to a passionate audience such as people who
like fishing you know can do very well and it has been very well so let's have
a look at the actual brand and how these people have done this so this is the
website there they're cool Cody's again I have no affiliation whatsoever with
this with this website whatsoever again you can even buy them cheaper on
Aliexpress so I'm not preaching you to buy them from this website so um as you
can see here you know they're selling the exact same products but of course
just a little bit more expensive this is obviously in pounds and they're branded
it in such a way the poor are very branded name Cody's and of course if we
scroll down here as well we can see some sort of you know recognization that
they've had from again like I mentioned high mental high profiled people and an
agencies and stuff like that so how can we actually take a
you know a standard product such as you know this these Cod slippers and turn it
into a brand like these guys have well the first thing you need to do of course
is pick a niche and whatever your niche is of course it needs to have buyers
everyone knows that obviously fishing and stuff like that is a large niche and
of course you need to have you know a product which is a of course even solves
a problem or which one this one doesn't but a problem or a product such as like
this which is cool quirky you know fun and a bit gimmicky because you know
people do like gimmicks and stuff like that
but you know and it's still being sold to a passionate audience you can see
here you know they've got people here wearing them and nothing I would never
wear a pair of the odd never get caught dead in a pair of these Cod flippers but
nevertheless there are a lot of people out there that do like this these style
of flippers don't ask me why but that's what you need to do to start with pick a
niche and of course pick a product that does one of those two things next thing
you need to be doing of course is building out a brand story now if we
actually go to these guys these guys is about so let's have a look at they're
about and so it's not by this guy I've quickly already read it so I won't stay
here too long but basically they were they were out on a fishing trip there
are on a trip of a small license off a small island off the coast of Thailand
here they were browsing for shops bribed by bar for ideas he came up with the
idea to sell this dropship product and you know here we are anyway but first
thing you need to be doing whether or not this is actually true who the hell
knows but what you need to be doing if you're building a brand is building a
brand story okay you need to have a story that people can buy into or you
know some sort of you know backstory that people can you know buy into or
potentially relate to which you know of course this guy has you know has
potentially been like I said whether or not is true or not I'm not entirely sure
but nevertheless the guy was Chilean he was out in Thailand off the coast of
Thailand you know browsing for you know cool
flippers to where I couldn't find anything could thought hey you know
I make you know God flipper you know flip-flops and here they are Hadees
today okay so that's what you need to be doing of course it's building out a
brand story next thing of course you need to be doing is once you've got all
that is you need to be buying in bulk now you need to of course improve your
customer service because of course when you are having a brand your customer
service has to be bank on point again even with dropshipping stores your
customer service has to be bank on point and I preach that all of the time if you
doing sloppy you know customer service and stuff like
that your ad accounts are just gonna get you know bombarded with negative
feedback on your pages you can lose your pages and all that sort of stuff but
these guys of course if we have a look at their room if they've got any sort of
shipping times on here anything like that so start to take a look at those so
we can see they can virtually ship to any address in the world within seven
working days that isn't actually standard it looks like they're based
here in the UK so seven days international you know shipping and
stuff like that would be you know generally standard obviously an SSD HR
you're paying a lot of money of course you can see all all shipping orders here
are shipped within Royal Mail which is what we use here in the UK and of course
you can see here all orders are processed Monday to throw they all is
placed on a Saturday will be processed on a Monday and all orders are
dispatched from our warehouse in the UK okay so it doesn't say there's any sort
of things such as you know all orders are processed from our supplier in you
know the Far East it may take 30 to 40 days you know one
to four weeks or nothing like that basically what you have to be doing is
buying a product in bulk shipping it in of course paying that upfront you know
and and selling it that way of course you only want to be building a brand
once you know what is selling because of course you know you want to be smelling
what selling in your dropship stores and once you know what selling in your
dropship stores like I say you know your audience you know your niche you know
what offers they like and all these sorts of things then you're not as
scared to have cause purchased a bull come out up front and get it shipped to
wherever you are and fulfill it either in-house in a warehouse and those sorts
of things and get it sent out and really nail down your shipping
times two like two to three days okay that's what you want to be doing that's
another point in the you know in the section of how to build a brand next
what you need to be doing of course is using different multiple sources of of
adverse now these guys may be using Facebook ads so if we have a look at
their Facebook page so let's just quickly put a Facebook page and look at
their info on ads so they're not even running retargeting ads which is a shame
actually because if anything you know they should be running tons of Facebook
ads and stuff like that so but they're actually not but the important thing to
demonstrate why this is more important is they are plug in a lot more you know
maybe a lot more of their resources and getting better results not from Facebook
adverts but from other sources so you can see here of course they've if you
have a look on their on their Instagram here you can see here they've got 13 K
followers and you know one of the things that jumped out to me when I started to
when I seen the company was the sort of endorsements that they're getting from
you know various different ways whether or not they're working with the PR
agency I'm not entirely sure but they get in some high profile people you know
we're in their product which of course brings around massive brand awareness
and that's one of the things you need to be doing if you're building a brand and
not just relying on Facebook ads and putting all of your eggs in one basket
so we have a look at this picture here of course so where if you don't know who
she is if I click on a profile she's got 1.2 million followers she's a massive
youtuber I believe who I'm not sure entirely sure what she does but anyway
she's got a pair of you know the product she's wearing a pair of product we're
wearing a pair of the product okay and of course that brings massive brand
awareness someone who you know like a company like this someone with 1.2
million followers you know she's got a massive huge shoe following and all
those sorts of things wearing a product that's just one person okay and when I
was scrolling down here I actually found jewelley / as well so you can see here
you don't know who she is she's a massive singer 20 million followers of
course she's a pretty much yes celebrity singer I believe and she's wearing a
pair in one of our Instagram stories so a massive brand awareness so they may
not have to be doing Facebook adverse or stuff like that okay because you know
when you're building a brand you don't just want to be relying on all of your
eggs in one basket you want to be having you know multiple different ways to you
know have your product out there so these guys are doing that as well you
can see that celebrity endorsements another thing well like I said whether
or not they're working with a PR agency online sure but of course they've got
this video here on lad Bible so stopping it there you can basically see that that
video there what they've done is I'll see they've brought them in there
shopped it there they've taken the video themselves put something together
creatively of course with the captions and stuff like that which is very
captivating and of course they've they may have purchased or you know got in
contact with lab Bible which is an absolute massive powerhouse when it
comes to social media pages they've got 33 million likes on their
page and anything that they pretty much share or put out there tends to go sort
of kind of viral so you know what they've done is they've connected with
of course a you know a branded a break branded page they may have had to pay
for this shout out I'm not entirely sure they may know someone there no one
really knows but nevertheless they're going down that Avenue of not Facebook
Ads so to speak but of you know sharing their stuff with bigger pages which is
something that you can do most of these pages you know want their revenue and
make their money from sharing different businesses products you know when it's
cool quirky and gimmicky such as this product is okay and of course they've
got another the last thing on here was we've got something called ITV over here
I'm not gonna play it with any sound but basically it's like the most-watched TV
show in the morning for us cars here in the UK you know and basically they've
got their products they're on they're on the you know the TV show the morning TV
show you know which is absolutely fantastic again it brings massive brand
awareness and not even using anything to do with Facebook Ads tons of people
would have saw this in the morning and you know obviously the brand would
be mentioned the the website stuff like that which of course may have brought
about sales okay so not using Facebook just rely on Facebook ads and using
multiple different ways okay advertising is what you need to be doing when you're
focusing and building a brand now the final last few things is what these guys
have got in place is of course a affiliate scheme as well so if you look
at affiliate schemes they've got an affiliate scheme as well so people you
know can share their products and of course make money from you know selling
their product to their friends or family or if they've got a network which of
course brings about you know more incentive to share their product
another thing that they've got here as well is a press kit of course if you are
building a brand you need to have a press kit as well which is the whole
backstory like I've mentioned at the start of the video of you know where it
all came about how you came up with a brand blahdy blah blah all that sort of
jazz basically photos you can see different press coverage that they've
had before from other different websites and that's what you need to be building
is a press kit for your brand as well and of course finally what they've got
on here as well is a if we look at the about us we can see that they've we have
a look here it says it has a strong belief in doing good in the conservation
and it donates a part of their profits to marine conservation so people who you
know are insufficient in stuff like that they're helping save the fish which is
obviously all a good thing you know you know make the world a better place all
that sort of jazz you know there's one thing that you can do with a brand you
can't obviously donate to a charity if you've got a general dropship install it
doesn't make any sense whatsoever so when you are building a out a brand or
taking a standard dropship and brand you know or drop shipping products or so to
speak and turning it into a brand then think about of course another great way
to you know improve conversion rates get people to buy into your story is to
donate to a you know a certain you know charity or conservation or something
like that so there are some massive tips just how you can take a standard
dropship and product you know such as just the
fish fish cod slipper you know whatever the hell they are
and turn them into a brand so I hope you got some value so I hope you got some
value from this video if you did please do of course like comment and make sure
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been valuable for anyone that is out there and if you have a product that is
selling very well right about now on your dropship install the things that
you can think about to try and turn those products into branded products
maybe single product websites or obviously niche websites that you can
you know bring buy in bulk bring it in-house and deliver a much better
long-term sustainable and of course you know a better customer service within
every times for your customers if you're not in a free mastermind group as well
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it for this video I'll see you later so take care and bye
bye for now