- Hey everyone, it's Neil Patel here
for another Q&A Thursday.
I'm here with Adam LoDolce from Viewership.
- Hello everybody.
- And this week's question is...
- This one is from The 9To5 MisFits,
I love the name of that channel by the way,
and basically the question was
on Facebook it seems harder than ever
to get engagement with the new algorithm change,
especially for relatively small pages like theirs.
If we have any thoughts on working with
the updated YouTube algorithm as well,
especially for small creators, they'd love to hear about it,
and it looks like they have about 487 subscribers
based on vidIQ.
- So are they asking about Facebook
or are they mainly asking you about YouTube--
- They're asking about You...
It sounds like YouTube,
it sounds like it's harder to get traffic right now
on Facebook so maybe they're considering YouTube.
- Cool.
If you wanna get more traffic from YouTube,
there's a few things you need to do.
One, check out vidIQ,
it's an amazing tool, it'll help you out,
but the YouTube marketing, it's not rocket science,
it's similar to SEO.
Yes, there's a lot of little components,
but if you do 'em, you can do well.
So the first one is include the right keywords.
Similar to how you do keyword research for SEO,
you wanna do keyword research for YouTube
and what's your favourite app for that, Adam?
- I mean, I use vidIQ and AdWords, keyword planner tool.
- You can also use Ubersuggest as well,
put in some keywords,
it pulls from AdWords plus Google Suggest.
It also pulls from YouTube as well, but if you just do that,
what you'll do is you'll get more recommendations
on keywords that'll drive more traffic.
- Right.
- Another thing you wanna do
is have a really appealing title,
one that evokes curiosity.
Just having the keywords in there isn't enough.
If your title doesn't evoke curiosity,
people aren't gonna click through, play,
and then continue watching.
- Yeah, and that's really the biggest difference
between YouTube and Google Search is,
with Google Search, most of your traffic comes from
people who are searching for it, whereas on YouTube,
actually most of your traffic isn't search traffic,
it's people who click on your videos
from like browse features or suggested videos,
so it has to be really good, I don't wanna say clickbait,
but it has to be very click-worthy
for you to get a lot of traffic.
- Yeah, what Adam's talking about is
when you watch a video on YouTube,
they'll recommend other videos
or autoplay other videos from other channels,
that's what he's talking about.
If your video's really amazing and someone's watching it,
in the sidebar, people may see your video,
they'll click on it. - Right.
- But if your title's not appealing,
they're not gonna really click on it.
- Yeah.
- In addition to that, you wanna upload transcriptions.
We talked about rev.com in the previous Q&A Thursday,
and with rev.com you can pay a dollar per minute
for a transcription
and what that does is when you upload it to YouTube,
it'll tell them what your content is about.
Yes, I know YouTube can autotranscribe your content,
but it doesn't hold the same weight
versus if you uploaded an srt file or a transcription
and that's what rev.com provides,
'cause then it let's YouTube know for sure
what your video's about
because everyone knows these automated computer-based
transcription services that YouTube have and Facebook have
or whoever else may have,
they're not as accurate as manual translation.
- They're not quite good enough yet.
- Yep. - Yeah.
Yeah, I mean, just another tip
that I've been finding to be very useful
for especially small creators if you're a business,
I don't know if you're a business but
if you wanna get your videos
in front of a lot of people on YouTube,
then you can really use advertisement to push those videos
in front of people who have liked previous videos
or have commented on previous videos,
and the reason why this is so effective is
it's going to get those new videos that you produce,
it's gonna get much more engagement on those videos,
and YouTube loves engagement.
- Yeah, and the more engagement you get,
YouTube is similar to Google, just normal,
you know, their search algorithm,
in which they're looking at
the overall authority of your channel,
similar to how Googles looks
at the overall authority of your website.
So if you have a lot more videos that are doing well,
it boosts the overall authority of your whole channel
and all your videos will start doing better.
- Exactly, like the worst thing you can do
is just have all these videos out there,
I've seen channels with like hundreds of videos
with no likes, no comments, nothing going on.
It's just a desert of nothingness
and you clearly don't wanna be wasting your time
and your energy and killing your clout of your channel.
- The biggest thing, I met Adam...
It was funny, when I started YouTube,
I barely had any views, I was around 100,000,
then Adam was giving me tips.
He's like, "Dude, I've got a channel,
"I get over a million views."
And one of the biggest things that he taught me
when I was learning about YouTube marketing,
was all about how to produce the video,
and I'm not talking about the editing,
I'm talking about your personality
and how you create your own video.
- Right.
- So what were some of those tips that people need to convey
when they're shooting a video?
- The biggest one is just think about
how you want your audience to feel, right.
A lot of people think about keyword topics, all this stuff,
that's nice and all for your research, but ultimately,
what I have all my clients do before they create a video,
I do this myself, is just think at the end of the day,
how do you want them to feel, right.
Do you want them to be motivated, do you want them to laugh?
I feel like our Q&A Thursdays,
we go pretty just like lighthearted
and just trying to give good tactical advice.
For your channel, the worst thing you can do,
especially if you're a business channel,
is be very stiff, professional
and just try to give tactical advice, right,
like loosen up a little bit, have a little bit of fun,
make a joke, right, like that's how you can get
really some engagement with your videos
and that's ultimately what it comes down to.
- If you're not having fun recording,
I bet you the person who's watching is not gonna have fun.
Just keep that in mind, really enjoy what you're doing.
If you're not enjoying it, come with a different topic,
even if it doesn't get as much traffic
or the keywords aren't as appealing,
that's okay, you need to be comfortable.
In addition to that, your videos need to be a decent length.
YouTube's looking at
how long are you keeping people on YouTube.
The more you keep 'em on YouTube
versus driving them back to your website,
I know everyone likes putting in those captions in videos
like click this link, head back over to my website.
That'll hurt your YouTube rankings
versus just keeping people on YouTube,
so think of it as more of a branding channel
and when you're creating a video,
that doesn't mean you need to create an hour video
but typically anything about five or six minutes is good.
Any short videos like two, three minutes
is just gonna hurt you
versus creating five or six or 10 minute videos.
- Yeah, definitely, and ultimately, like Neil said,
have fun, like I call this my,
I just set up a studio at home, I have a whole home studio
instead of going to a studio like this
and before every shoot, I call it my Michael Jackson time.
I put on Michael Jackson, I just get into a fun mode,
like I try to get in,
before these shoots, I try to get Neil into a fun mode,
like that's what matters, it's your mood, it's your energy,
and the audience can feel it so ultimately
that's what the YouTube algorithm really wants
is just to make their, you know, the viewers feel good,
so think about that when you shoot your next video.
- That's pretty much it, any other last tips?
- No, that's really it.
Ultimately at the end of the day, I know it's scary,
I know it's outside of your comfort zone
but video is the future
and if you're a business and you're not doing any video,
you're missing out
and if you can start doing it
and start getting more comfortable with it,
push your comfort zone a little bit,
get in front of a camera,
you're gonna have such a competitive advantage out there,
so give it a shot.
- And I know the question at the beginning,
you were saying, hey, Facebook isn't giving you much reach,
how could you do better on YouTube.
Even though Facebook isn't giving you much reach,
if you create a video for a YouTube,
upload it to Facebook, upload it to LinkedIn,
upload it to any other social network
that'll accept your video.
The reason being is, yes,
Facebook may not give you as much reach as you want,
but something's better than nothing.
If you already created the content,
might as well get the most amount of views that you can
from that video.
So that's it, thank you for watching.
Make sure you leave a comment if you have any questions,
I'll answer no matter what, I promise.
It may take me some time but I'll answer it,
and if you want your question answered
on next week's Q&A Thursday video,
make sure you leave a comment as well.
Thank you for watching, please like, subscribe, share,
tell other people about the video, I really appreciate it.
I hope this helps you out, thank you very much.