Five Guys is one of many quick-service chains that have swept across the country, and the
restaurant's quirks are part of the reason why.
The untold truth of Five Guys is that quality ingredients and a few marketing tricks elevated
them to a level where they could refuse to serve the Pentagon.
While it might be one of the fastest-growing restaurant chains in the world, according
to Forbes, the decision to franchise while maintaining high-quality food is what fueled
their expansion, enabling them to sell more than 300 options for units in 18 months.
Of course, the public's need for crispy, seemingly endless french fries was also helpful.
Five Guys takes french fries quite seriously.
They only use potatoes grown in Idaho above the 42nd parallel to ensure they have the
right texture and flavor.
The company also doesn't believe in freezers, which means that the fries are never frozen.
"When you go out of the ground, into the bag, into the store, without stopping at the freezer,
you have to have the best quality potatoes."
The quick-service cooks only use peanut oil to fry the potatoes too, which gives them
a rich, buttery flavor that melts in the mouth.
Finally, the potatoes are twice-fried, once to pre-cook and a second time to get them
perfectly crisp with a soft interior.
Once the spuds are fried, they're shaken exactly 15 times before being served.
This carefully honed technique is designed to keep everything in order with the Five
Guys science of burgers and fries.
If you've ever been to a Five Guys restaurant, then you know that regardless of what size
you order, there's always a topper, which is that extra scoop of fries piled into the
bottom of the bag.
The idea behind giving customers so many extra fries is that the guests think they're getting
a great deal.
The extra fries, however, are factored into the menu pricing, so it really is just an
illusion of receiving more than your money's worth.
According to Reader's Digest, the founder of the restaurant, Jerry Murrell, it's better
for customers to feel that their serving of fries was too large.
As he explained to Food Republic,
"People complain that they get too many fries.
I just tell them to make hash browns with the leftovers.
I teach my managers that if people aren't complaining, then you're not giving them enough."
Whether you're hungry or just need those extra fries in the bag to dip in a thick and creamy
milkshake, there should never be a shortage when you eat here.
While some people complain that the brand creates too much waste by only serving food
in to-go fashion, this is also what allows them to provide those extra fries.
Without the paper bag, there would only be a cup of fries and no topper.
While the topper might be a clever marketing ploy, you can always continue to think the
Five Guys employees are simply treating you to some extra fries for being awesome.
Though the menu is often touted as simple, there are supposedly about 250,000 options
available for customizing your burger order.
Presumably, one of those options includes piling fries onto your burger.
But the possibilities for ordering french fries might be limitless.
If you are someone who values the crispiest fries in the bag above the rest, then you
can order all of the fries that crisp at Five Guys.
To get an order of perfectly crisp fries though, ask for them to be extra well done.
This should yield a cup and a topper of nothing but incredibly crunchy French fries made for
munching and dipping.
Other customizable ideas include making your own sauce or mixing in Cajun seasoning.
The menu offers mayo, ketchup, mustard, BBQ sauce, A1 sauce, and hot sauce as a part of
their free toppings.
This means you can mix any of your favorite sauces for your own signature dipping sauce.
Don't forget that it can be combined with their Cajun fries, too, for an extra kick.
Most fast food, quick service, and coffee shops have a secret menu these days, and Five
Guys certainly does as well.
One employee suggests trying confetti fries, which have BBQ sauce, mayo, and cajun spices
added on top before being tossed in the bag to lightly coat the crispy potatoes.
Another secret menu item is cheese fries.
Just ask for a bit of cheese on your fries when you order.
With so many options, all of those extra fries might be even more tempting than before.
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