There are thousands of factors
that search engines use
to determine your website's
search engine ranking.
One of these ranking factors is
Domain Authority.
It is so important for SEO.
But why?
Let's learn together.
Here we go.
Hello everyone,
I'm Sara from Dopinger.
Today, I'm gonna give some advice
to increase your Domain Authority.
Domain Authority is created by Moz
to show how credible a website is
among its competitors’ websites
based on various factors.
Besides, it gives you a score from
1 to 100 that tells your credibility level
determined by Google.
Let’s give an example
to understand better.
If website A gives a link to website B,
it is kind of a vote of confidence
from website A to website B.
It means that the link will increase
the Domain Authority of website B.
Naturally, you wish to have a
higher Domain Authority
than your competitors have.
As you can guess,
it is easier to reach higher scores
when you are in a lower position.
To give an example,
you move your authority score
from 20 to 30 easier than
from 70 to 80.
Now the time is to increase your
Domain Authority.
I have 6 tips for you.
The first thing you should do is
Checking your website.
When you audit your website,
you can measure your
website performance.
You should look at all your external
and internal links
on your website
and see who links to you.
If you wish to create a strong link profile,
use links from high authority sites,
relevant backlinks,
and eliminate toxic links.
To find out and remove
bad and unwanted links from your site,
you can use a tool like
SEMrush, Ahrefs, or Moz Explorer.
The second one is
Determining Your Strong and Close Competitors.
You have to analyze
your existing competitors correctly.
Especially many middle-scaled websites
make the same mistakes.
They compare themselves
to small websites and
think about their strengths.
But, the problem is that
in the same environment,
there are also large-scale websites.
So, you should determine
your competitors properly.
Focus on your similar
and close competitors.
To find out them,
all you need to do is
to type a few keywords.
For example,
if your website is about
the third wave of coffee,
you can search for keywords like
“special coffee beans” or
“best third-wave coffee shops”
to see who else has a similar website.
Besides, you can use Domain Authority tools
to see your close competitors.
The third one is
Creating Perfect Content.
Content creation plays a key role
in improving your Domain Authority score.
Note that
your authority depends on
the quality and quantity of your backlinks.
So, you should create
various types of content.
For example,
you can create videos,
guides,
articles,
podcasts,
or e-books.
Focus on informative content,
and the content needs to attract
your target visitors’ attention.
The next one is
Promoting Your Website.
No one comes to your site
if you do not do anything.
To attract your target audience’s attention,
there are several channels.
You can
Share your website on social media platforms,
such as Instagram,
Youtube, Twitter, Facebook,
and so on.
Reach out to your industry professionals
Use newsletters or advertise.
The fifth one is
Mobile-Friendly Websites
Nowadays,
most people use mobile phones
rather than computers
to surf the internet.
According to Google,
mobile-friendliness plays a critical factor
for every website.
If your site doesn’t have a
mobile-friendly version,
your rankings on Google
will be affected negatively.
And the final one is
On-Page SEO Optimization
It is related to optimizing
your pages and content
on your website.
Again, it is necessary to mention that
your content’s quality and quantity
are two significant factors
to improve your authority score.
Besides,
you should keep your content fresh
and up-to-date. Alright,
that's it for today.
If you liked this video
or learned anything,
please leave a comment
and hit the subscribe button.
If you need more information about this content,
you can check out the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.