[MUSIC PLAYING]
JASON O'GRADY: Hello and welcome to Optimize,
Google's free testing and personalization product.
I'm Jason, technical writer here at Google,
and joining me is Optimize product manager Alex Q. Hi, Q.
ALEX "Q" DUONG: Hey, Jason.
JASON O'GRADY: So what is a multivariate test?
A MultiVariate Test, or MVT, helps
you find the best performing combination of variants.
So in this example, you might test different combinations
of headlines and images to find which one works the best.
So how do you do it?
You can create a test in three steps.
First, identify the sections and create variance in each one.
Second, you need to decide who should see it.
And then finally, you need to determine
what it is you want to measure.
ALEX "Q" DUONG: Great.
Thanks, Jason.
So we're going to go ahead and jump right
into today's site demo.
So here you can see a flower shop.
And the two things I'd like to try today as far as sections go
is one, the first section--
changing the hero image that we see here.
And second, the second session is
going to be changing the color of this call to action
button, Shop Now.
So normally, I would go right into Optimize,
click Create Experience, choose a multivariate test,
and then that would drop me right here.
So let's get started.
You can see this is set up a little bit differently
in that we have the two sections already that we had discussed
and we have the original versions of them right here.
Let's go ahead and create a copy to make our changes.
I'm going to click Add Variant in Section A. Click Done.
And then Add Variant under Section B and also click Done.
Great.
So now let's go in and make those changes.
So for the first variant--
and I've got the image ready to go as a URL.
So I'm going to click on the image.
And I've already talked with my designer
about the new image and the color.
So he's given it to me as URL, and I'm just
going to paste it here.
We're going to change it back to its original dimensions here.
And then something like probably 500.
There we go.
Great.
So I'm going to click Save and Done.
That takes us back to create our other variant, which
is changing the color.
So I'm going to click on the variant in section B. Select
the call to action button.
Scroll down.
And here's the background color.
I've already talked with my designer,
so we're going to change this to the following.
There we go.
And so now I'm going to click Save and Done as well.
So now let's look at what makes multivariate unique.
We can see that here in the combinations tab.
Keep those two changes I made in mind.
What you'll notice is we actually
are going to test four different variants, which are
all the possible combinations.
The first is the original image as well as the original color
button.
Second is the original image along with the new color
button and every variation thereof
to get to those four variants.
Great.
So we're all done with setting up the variants.
Now let's go down and choose who gets to see it.
Here, normally, we could customize and choose
a target audience.
But in this case, because it's a site redesign,
I'm going to go ahead and let everyone
into the experiment to view one of those four variants.
And then finally, the objective, or what it is that
determines success.
I'm going to click Add Experiment Objective.
Choose from List.
What's unique here is I've actually previously already
gone ahead in Google Analytics and set up
a goal, which is clicking on that Shop Now button.
Choosing this will tell Optimize to find the combination that
gets the most click-throughs.
So I'm going to select it.
And that's it.
I would scroll back up to the top at this point.
Make sure that I preview each one
to see that it looks the way I intend it to.
And then I have two choices.
I can start the experiment right away,
or I can go ahead and schedule it for later.
Once that's done, that's it and you're on your way.
And that's how you create a multivariate test in Optimize
in three easy steps.
For more information, be sure to check out Optimize
and the Optimize Resource Hub.