we're standing in Itza this is our first
one in San Francisco we serve
customizable freshly prepared quinoa
bowls and here we focus on really
changing the game in terms of experience
so that our customers can get their food
at a super fast pace and also have a
really really healthy and delicious Bowl
so our customers come in and they have
nine iPad ordering stations when you
swipe your card to begin and actually
then the order station knows who you are
so that we can possibly suggest things
make it quicker for you to order then
you move over to the other side of the
restaurant where we have a large status
board that shows all of the orders in
progress and you'll see your name up
there and when your order is ready it'll
say Tim why in my case it's personalized
this is you know Tim's cubby and then
behind there's my food and I just tap
twice the door opens and I've got a
beautiful dish waiting for me for lunch
we've done a lot with our operations and
bringing technology into the fold so
that we can hit a much much faster rate
so effectively we're able to serve
double the amount of customers you'd see
at an average other place around here
and so you know that helps us get to
that lower price point there's been a
lot of questions about whether robots
will replace people's jobs fundamentally
we believe strongly in combining
advancements in technology with the
viability of human employees we've got
another unit under construction right
now in Los Angeles and we're working on
the expansion plan so I would look out
you're probably going to see ITA's
popping up everywhere
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