How is 15 Minute Grocery Delivery the Next Big Thing?
The consistently rising surge in demand for grocery delivery services
has led to evolution of new business models
like hyperlocal business model, inventory business model, omnichannel business model, etc.
In this video, I’m going to talk about one such grocery business model
that is booming magically in recent times and it is 15-Minute Grocery Delivery.
So, if you want to know What is the 15-Minute Grocery Delivery Model & how to build your own
15-Minute Grocery Delivery Service, stay tuned till the end as there’s something special for you!
Code Brew Labs
Brewing Success For Your Business With Our Exceptional Tech Solutions
Just as one can’t survive without groceries, grocery shopping
is an inseparable part of everyone’s life.
But, the modern lifestyle & changing habits make
grocery shopping look like a quite hectic & time-consuming process.
This is what led to the rise of grocery delivery apps like Instacart, Shipt,
Postmates, Peapod, etc. On top of that, the impact
of Coronavirus spread caused a great spike in need for on-demand grocery delivery services.
Let me tell you an interesting stat. Online grocery sales in the US
in 2019 before Covid was nearly $1.2 billion. However, the Covid outbreak
and imposed restrictions increased the sales to $7.2 Billion by mid of 2020.
And it hasn’t looked back since then & is expanding magically at a commendable
CAGR of 37%. Have a look at this graph showing the increase in customers ordering groceries online.
The urge to keep up with customer’s expectations of getting superior
quality delivered fast led to evolution of the 15-Minute Grocery Delivery model.
So, What is 15-Minute Grocery Delivery?
As the name suggests,
15-Minutes Grocery Delivery is getting groceries delivered at your doorstep within 15 minutes.
And in the grocery delivery industry, it appears to be the new hour & came into limelight when
a New York based startup Fridge No More raised
$15 Million funding while working on 15-Minute Grocery Delivery model.
On a similar note, various startups like JOKR in the US, Gorillas in Germany, Weezy in the UK,
Zepto, Dunzo and Blinkit in India have stepped into the 15-Minute
Grocery Delivery or the Quick Commerce Grocery Delivery model.
Now, you might be wondering How Does 15-Minute Grocery Delivery Work?
The players of 15-minute grocery delivery build on Quick commerce with the help of Dark Stores.
So, What are Dark Stores?
A Dark Store also known as Micro-Fulfillment store is a location
dedicated to rapid online order fulfilment. In simple words, it is a small, local store but
without the customer that can be used to facilitate a "click-and-collect" service,
So, these brands function as hyperlocal delivery-only grocery stores
serving in a limited region. Further, they collaborate with local dark stores.
Every store operates in a delivery radius of about one mile, and the delivery is done
by actual store personnel on a scooter or bike.
Whenever a customer places an order using their mobile app or website, the picker or
the delivery agent at the store gets notified. He then collects the order from the store &
delivers it to the customer’s doorstep within 15-minutes or within the minimum possible time.
The Benefits of 15-Minute Grocery Delivery First of all, this model attracts customers
way faster than the ones working on two-hour delivery or next-day delivery.
Increased Customer Base
Moreover, the 15-Minute Grocery Delivery Model has countless benefits for the companies
or startups operating on it. To start with, in addition to
super-fast delivery, startups can offer benefits like free delivery & no-minimum order policy.
Secondly, they get to work with the wholesalers & purchase goods from fulfilment centres directly
which eradicates the need of supermarket intermediaries.
Third, as dark stores don’t serve customers in-person,
the companies can establish their dark stores in less-expensive places like basements.
Cost Effective
Lastly, a store can plan it’s inventory based upon its neighbourhood which means it
doesn’t have to purchase and store all goods & keep only those that are ordered the most.
Inventory Planning
Is 15-Minute Grocery Delivery Profitable?
The grocery delivery industry is booming and the trend is expected
to continue in the coming years too. As per reports, a whopping amount of $10.1 Billion
has been invested in grocery companies in the first 7 months of 2021.
And it is expected that online grocery sales will exceed $250 billion by 2025.
Hence, giving the customers the comfort of ordering groceries online & getting them delivered
within 15 minutes is something that’ll surely grow & earn huge profits in the coming years.
As an entrepreneur looking for profitable investment opportunities,
15-Minute Grocery Delivery is something you must definitely consider.
How to Build Your Own 15-Minute Grocery Delivery Service?
If you want to Build your own Quick Commerce or 15-Minute Grocery Delivery Startup,
this is where Code Brew Labs can help you the best.
Best On Demand Grocery App Builders
Comprehensive Grocery Delivery Tech Solution We provide a complete On-Demand Grocery Delivery
Tech Solution that includes: Branded Grocery Ordering
Website & App for Your Customers Easy-to-Use Store App & Delivery Agent App
for the Riders Who’ll Deliver the Orders Vendor Panel
And Advanced Admin Dashboard to control & manage all business operations
It’s a completely customizable White Label Solution where
you can customise your app’s appearance, add payment options, add geo-fences, and do much more!
Watch Out Live Demo of Our Grocery Delivery Solution.
You can check the link in the description.
And to start a 15-Minute Grocery Delivery Service from scratch,
you’d need a B-plan, marketing strategy,
investor pitch deck, and revenue generation plan. Well, with Code Brew Labs, you need not worry!
Just download them for free from the link in description.