In this video, I'm gonna show you
four key ways to get better at closing more business.
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Hi, I'm Matt Elwell of the Elite Closing Academy.
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that comes with being subscribed to this channel.
And in this video,
I'mma share a key foundational training in the academy,
called the four A's.
When repeated, when mastered,
these four things are the four things,
that will ensure that you and your team
close more and more business.
The first thing,
you've got to be absolutely super clear about what you,
your product or your service is amazing at.
What stands you out from the crowd?
What was the purpose of your business more importantly?
When the owners, when the founder set your business up,
who was it there for?
And if it wasn't there, who suffers?
Which businesses can't move forwards
without your product or service?
So, firstly, and write this down,
what are you, what is the business you work for amazing at?
That's the first thing.
And you need certainty within your staff, within yourself
so that you are super clear on what you do for people.
Secondly, you have to be really clear
on who your perfect customer is.
And you hear this all the time,
the best analogy I can give you is,
if you were a tuna fish fisherman or woman
and you decided to toss your net on the sand,
trust me, you wouldn't catch many tuna fish.
Sound a bit obvious?
Good.
You should, this should be obvious.
Who is your perfect customer?
Where do they hang, what do they look like,
what problems have they got, how do they communicate,
where are they?
And this is critical, and it's really important
that you also understand the words
that would attract them the most.
What are their ping modes,
what's gonna really make them go,
I need that, I need to speak to that business.
That business can help me,
that business can solve a problem.
So the second A is, Audience.
Who is your audience?
And make sure you connect,
through knowing what you're amazing at,
to your audience all the time
in every different format.
It's about language, it's about communication,
it's about putting your message out
to your perfect customer.
The third A is, Affliction.
Which is another word for pain or pains
and this is absolutely crucial.
Many people use in their marketing, use in their language,
what I call green words.
So, we can make you more cost effective,
we can get better time management.
Now remember, those are the things that people want to have.
What you've actually got to do is,
you've got to flip it over by not having productivity
or by not having good time management,
what's the problem?
These are things you gotta talk about
about having that problem,
what impact does that have on your bottom line?
What impact does it have on your emotion?
What impact does it have on your team?
What impact does it have,
who else does it affect around you?
These are the things you've got to talk about
by not having good time management, that's the green word,
you got to understand what the actual pains are,
when that human wakes up in the morning,
when business meets in the morning,
what are their actual problems
that lead to bad time management?
And that's the kind of stuff, those are the kinda pains
that you and your team have got to be super clear on.
They're the words that you should be talking about.
They're the stories that you should share
so that people can come towards
and connect with the problem that you solve.
And last, artifact.
Once you've identified the pains and the problems
that your perfect customer has,
once you've got that,
you have to be really clear and certain around
how you're gonna to solve it.
And that's called having a product.
People buy things, they don't buy fresh air,
they don't buy time management,
they buy your time management system
that can be repeated, that overcomes all of their pains
that you've found out they've got
that led to bad time management.
So you must make sure that,
you have the words rolling off your tongue
about the product that solves the problem.
Those are the four things that you need to be really clear,
to get more sales, to close more deals.
What are you amazing at?
What stands you out from the crowd?
What do you specialize in?
Who's your perfect customer, audience.
What are their biggest afflictions and pains?
And crucially, what product do you have
that solves the biggest pain they've got?
Those are the four A's
and that's how you get more business right here right now.
If you've connected with anything I've just said
about the four A's and about closing more business,
personally, what is your biggest challenge
when it comes to closing right now?
Comment in the box below and let's communicate.
Let's start some dialogue, let me help you,
let me share what I know
to help you and your team close more business.
It's a massively powerful thing and when you start
to close everything that's closeable, everything changes.
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