Varun asks I have been using your boss hunting and 7-sentence I'm assuming
he means cover letters however I would like to know what would be a good
subject heading to capture the reader's attention to of - also you have a deer
and I am noticing lingo between used as hello what are your thoughts oh okay -
two questions on the subject line the subject line is going to be dependent on
so many factors are you going and totally cold
is there a warm lean is it a referral is there a position open is there not in
all that stuff I don't want to go through every permutation of how I would
cite every subject line depending on all the conditions that I and there are not
just one singular conditions there are combinations of conditions all I want to
tell you is don't sweat the subject line really the only thing you need to not do
is don't do something cheeky like you know a must open email a must have on
your team person inside this email don't do anything like that just say something
casual something professional you know reaching out about being on your team
reaching out about working at your organization anything is okay you you
you do not so there I always say this there's a huge difference between me and
the fact that email and communicating with you and building a relationship
with you over time and then potentially in introducing different products and
services to you we the same as email marketing but basically because of the
way these emails are sent and because of the volume of emails we send and the
number of people and where we send them and all that stuff yes there are tricks
and things that we need to make sure we avoid or I said such a tripwires that we
need to avoid in all that good stuff and there needs to be congruence between the
subject lines is for anybody me and you included congruence between what's in
the subject line and what's in the body of the email that's all you need to
worry about they will open your email the likelihood that they open a singular
email from an individual like you who's sending it from a gmail address or
something like that is very high over 80% it is it is and if you if you are
wondering whether I speak the truth you should use a tool like read notify look
it up you can tag your emails you can see if they open them and then you as
somebody who's in the ultimate marketing job right you got to market yourself and
then sell yourself and then do the service you you can you can track see
like why send this subject line to these people if they're opening it great use
that one right they're not opening it look to make sure you understand are you
sending it to the right person well hey oh I use this subject line but
I sent it to the CEO of Disney okay well that's not a that's not a good
correlation right the CEO with dis he's not gonna open up your email his admin
or executive assistant or lawyer oh somebody will but not him or her people
in those positions Michael Avery I used the boss boot camper I use the boss
hunting letter interested in supporting your company awesome to respond to an
open p.m. position and had a phone interview Tuesday build rapport and
learn about his pain points Michael Avery thank you thank you for answering
the umpteen questions that we get about what's the subject line that we should
use interested in supporting you and your company interested in supporting
your company interested in supporting your team pick any of them are good any
of them that's awesome buddy