Transcriber: Denise RQ Reviewer: Robert Deliman
TEDx is a program based on trust.
We've built a lot of flexibility into the TEDx program,
and a few key rules.
For us to be a strong, healthy community, it is crucial you adhere to these rules.
Here are the top ten.
For a full list of rules, you can visit Ted.com.
[Ted.com/tedx]
[Rule 1: Your TEDx's spirit, purpose, and theme]
Your TEDx event must maintain the spirit of TED itself:
multidisciplinary,
focus on the power of ideas to change attitudes, lives,
and, ultimately, the world.
The theme of your event should also be broad and multidisciplinary.
Your TEDx event should aim to be as cross-disciplinary as possible,
featuring a diversity of speakers across different topics and themes.
Your speakers may all not speak to a single subject or theme.
No TEDx talk can have a religious, political, or commercial agenda.
TEDx speakers must be able to back up their claims.
Beware of bad science and pseudo-science speakers.
[Rule 2: Naming your TEDx event]
You need to select a simple location-based name for your event:
TEDxLocalNeighbourhoodName.
Names cannot be co-branded with another organization,
and TEDx event names cannot be theme-based names.
The only exception to the rule above
is schools, universities, and internal corporate events,
which have their own set of rules.
[Rule 3: Length of your event]
The length of your TEDx event may not exceed one day.
[Rule 4 No co-events]
TEDx events can't be associated with any other event or series of events,
or be part of another event or festival.
No jointly combining or promoting your TEDx event
with other events in your area.
TEDx events must be standalone events.
[Rule 5: Size of your event]
Most TEDx events are small, community events
with under 100 attendees.
In order to host a TEDx event with more than 100 people,
you need to first attend an official TED conference:
TED Long Beach, TED Vancouver, TEDActive, or TEDGlobal.
In other words, if you have not attended TED Long Beach, TED Vancouver,
TEDActive or TEDGlobal,
your TEDx event may not exceed 100 attendees.
This rule is not flexible.
You may not ask a TEDster to represent your event,
or take out a license for your event
just to get around the 100-person attendee limit.
[Rule 6: Day of your event]
[A message from TED Curator Chris Anderson]
The short official TEDx video introduction
must be played at the beginning of your TEDx event;
not in the middle, and not during the breaks.
Playing the video at the beginning of your event is not optional.
A minimum of two official, pre-recorded TED Talks from Ted.com
must be shown at your TEDx event,
or 25% of your overall program.
[Rule 7: TEDx event branding]
You may not use the TED logo or a generic TEDx logo,
you have your own, fabulous, official TEDx-name-of-your-city logo.
This is your unique TEDx brand identity.
Please use this at all times,
including for all collateral communication and on your TEDx stage.
[Rule 8: TEDx event sponsorship]
You may not have a sponsor on the TEDx stage.
This is the most important rule,
and adhering to this rule is crucial for our TEDx DNA.
Not adhering to this rule would jeopardize the credibility
of both your event and the entire TEDx community,
and will prevent renewal of your TEDx license.
You may not include any sponsor logos on the TEDx stage,
and you also may not include sponsor logos
on the homepage of your TEDx website.
Please do not mention your sponsors in your Twitter feeds,
your Facebook pages, or in any social media.
Social media is for editorial
and to highlight the great ideas associated with your TEDx event.
[Rule 9: Positioning TED vs. TEDx]
In all messaging to speakers, attendees, and sponsors,
you must make clear this is a TEDx event,
and you must explain the difference between TED and TEDx
in all communication and at the start of your TEDx event to your audience.
[Rule 10 Have fun!]
Tap into awesome ideas in your local community.
Be passionate,
and most importantly, have fun.