so in the shoe game there's always sneakers that just creep up out of nowhere the release to the
public might not even sell out people brush them off they're not worth that much over retail or
might even be going for less than retail and then out of nowhere you look up and the shoes like five
or seven hundred dollars and you're literally like when the shoe came out it was only 190
and nobody wanted it so in today's video i'm gonna be going over five different sneakers that just
make no sense to a lot of people as to why they are worth so much and if you guys didn't know by
now my name is dj and this is the dna show just telling you guys the short story behind all the
sneakers and how they became what they are today why the prices are like that and what causes these
trends to happen so hopefully i can teach you guys a couple things in this video about why
these sneakers in particular went up in value and how we can use what we learned from these sneakers
for the future sneakers that we purchase that way we can get them for a good deal before they
go up in price so starting with sneaker number one we are going to go with i think one of the
most talked about sneakers and that is the black cat air jordan 4. i picked up three size 13s in
a size 14 when this shoe came out i gave a pair to my dad obviously because he wears a size 14.
but either way the shoe dropped and they sat for a couple days and they were really easy to get
felt like nobody had appreciation for this shoe i used to have the 2006 pair when i first started
collecting way back in the day they started to crack and crumble and everything like that so i
got rid of them years ago so when i found out that these were retro and again i just knew i
had to have multiples because i love this shoe so now let's take a look at the graph real quick
so you guys can see what we're talking about when it comes to numbers and then we'll talk about the
price that it's currently sitting at and just kind of go over all this and analyze the situation as
you can see right here the sneaker came out retail was like 200 bucks and they were literally selling
for like damn near the same price as retail four to five months later the shoe started to
slowly increase in value and it hit that 300 mark and people were like oh okay cool yeah it might
sit there who knows we shall see then you give it some more time and a couple more years removed and
next thing you know the sneaker is worth six to eight hundred dollars and everybody's questioning
how did it get to this point i think one of the biggest reasons why this shoe drove up in value
so much it's the air jordan 4. people love this model and it's all black it's like a tank if you
made all black version in any jordan retro model i guarantee you people are gonna love it and it's
gonna cause a demand for it over time once people realize they can wear these with everything so now
in this current market as you can see right here size 13 is selling for around 700 bucks
somebody's asking like 800 or 900 bucks for the shoe and honestly i think it is outrageous again
i understand why it has a value to it but i would say somewhere around 300 to 350 dollars is what i
would assume the value would be of this sneaker by now but clearly i'm wrong because people want 700
and people are willing to pay that price so let me know what you guys experience is with the black
cat 4 is down below in the comment section now let's take it to the next shoe here we have the
air jordan 5 psg i got two pairs of this shoe when it came out i hit for retail on both of them but
that was 225 dollars and i was like that's kind of expensive when it comes to this shoe because it's
just some random psg who knows about this type thing you know what i'm saying like the materials
was cool but it was just kind of all right i would have preferred just a regular black metallic five
but i did like the small twist on the shoe and i wanted to have it in my collection unfortunately
i had two size 12s and it just didn't fit me so it didn't make sense for me to keep them so i
was like you know what cool i could use these in trade for a trade bait saying that i did spend 500
for two pairs of shoes i can trade them off to get something else that i want my collection
and then maybe the shoe will go down in value and i can buy the shoe later well guess what i
was wrong this shoe is currently going for around 500 for one pair of shoes not two when you look at
the graph right here you can see they were pretty stagnant for a while slowly increasing but nothing
crazy to really make you open your eyes and be like oh wow i need to go after these they're
going up crazy right now this shoe came out in 2018 so we are about three years removed from the
release now at this point and now this is starting to show somebody what it looks like if you were to
hold a pair of sneakers for a long haul and what you could potentially do with your money if you
invested into a shoe you can't guarantee this with every single release but typically we know a lot
of air jordan retros if you get the shoe and hold it for longer than a year maybe two or more years
then now you have an opportunity to either double or triple your money in a situation like this you
can easily double your money are you willing to wait for three years just to double your money
who knows that's something that a lot of people talk about other people just want to get the
shoe for their collection and have it or have it go up in value and then use it to trade it
for something else that they want so there's a lot of different ways to look at it so for me i
no longer own this sneaker i would love to have it back in my collection i never disliked the
sneaker it just wasn't my size and it didn't make sense for me to keep them i'm truly not
sure if i'll ever own these again unless i find a really good deal on them so we shall
see what happens in the future next up we have a sneaker that retailed at a hundred dollars
the shoe retailed at a hundred bucks and it was already reselling for 250 right when it dropped
i'm not a big fan of orange so i was already like not really going after it like that didn't
really care but something definitely did open my eyes when i looked at this shoe randomly online
and i saw it was going for like over 600 bucks and now at this point it's at 850 dollar shoe
literally retailed at 100 bucks and it was a gr release no crazy special materials
no special collab nothing just a regular old nike dunk low syracuse as you can see from the
graph right here this is a great representation of the current hype and craze when it comes to
the nike dunk lows and especially something like this with a basic color blocking pattern with the
orange and the white or like the other ones that you see with the black and the white everybody
loves the pandas but the syracuse in particular is a sneaker that a lot of people reference to
because it is going for so much money these came out in 2020 and in current time right now
nike dunks are at a potential all-time high right now i'm talking about so many people that don't
even know about shoes just trying to be cool trying to fit in again don't don't get me wrong
i'm not trying to be disrespectful or anything like that i just know that with the trends with
the trends people want to have the stuff that goes with the trends and i understand that
if people can't afford air jordan ones they go with the nike dunks but because nike ducks are
so affordable people are starting to buy them in bulk and hold them from other people that just
want to be with the trend or follow with the style or whatever it may be and that's again no problem
no hate on anybody like that i'm just trying to say because we saw the air jordan 1 hype and the
nike dunk hype just followed right behind it as it continued to rise because it's a great alternative
so what can we learn from this sometimes when you see a sneaker that's super popping or really hyped
there's always an alternative everybody can't buy that version if it's an exclusive and there's only
twenty thousand pairs or ten thousand pairs and we know that there's a gr with a hundred thousand
pairs or two hundred thousand pair whatever it may be they're gonna go with that because they're
gonna say hey instead of me spending 450 on a shoot i could just buy these for 100 bucks well
now you can't because nike dunks are going up next up we have a sneaker that came out it dropped in
value it was worth less than the retail value people were selling them for the low i'm talking
about easy cops nobody cared about the shoe didn't matter you didn't see people rocking the shoe
nothing like that next thing you know this shoe is worth like 400 bucks and i'm talking about the
air jordan 3 mocha these came out in 2018 dipped crazy in value and now they're starting to slowly
creep up and people are starting to realize how dope this sneaker really is i personally messed
up when it comes to this sneaker and the reason why i put this on the list is because i got the
shoe for retail and i ended up using it again for trade bait this time i actually had a size 13
but i saw the value was so low on the shoe i was like oh it's fine i'll just get rid of it and then
i'll be able to get another pair back probably for underneath retail because they're barely
even going for anything so i traded those with a couple other sneakers to get a more exclusive
shoe for my collection and then next thing you know i look up and i'm like bro i messed up
i should have kept them and then now that she was going for so much i'm like bro
what should i do should i still try to go after them should i get a used pair should i try to save
some money doing that i don't know that's another tip for you guys if you can't get the ds version
you could always find a cool used version on go app or something like that local market and that
way you can still get the sneaker and if you plan on rocking it all you got to do is spray it down
sanitize it clean it next thing you know you got the same shoe might have been rocked once or twice
and you saved a bunch of money next up on the list we have a shoe that is just so crazy to me
i get this one i after i started thinking about it i'm like okay now i understand why i'm gonna
try to explain it to you guys but we have the bread toe air jordan one when this shoe came out
everybody was like it's not the breads we want the breads why can't we get the breads who cares about
this shoe nobody cares about this yada yada yeah and i picked up two pair of these for retail and
i was just sitting on them because i was like you know i like them they're cool you know i'm saying
they're not bad i don't got no problem with them but they got the bread you know i'm saying it's
just another cool colorway these came out at the beginning of 2018 and a couple years had gone by
and they might have been worth you know maybe 300 350 bucks you get to like 20 20 now and you're
like okay you know the shoe is going up in value it makes sense to jordan one there's a lot of hype
around jordan ones i get it but when you look at the sneakers value now we're talking about close
to seven hundred dollars this is a price that i would have never expected this shoe to be worth
it just it didn't make sense to me and then i started to think about it okay if you can't afford
the bread one which is like 900 now that used to be like a six or seven hundred dollar shoe that's
almost a thousand dollar sneaker well let's go for the alternative this is the alternative high top
og air jordan one still got the bread toe on it just white in the middle on the midfoot i think
it's a great option okay cool i see why people go after it but who would have known it would go up
this much i don't remember any particular like person or celebrity or something that just made
this shoe famous i think it was just natural air jordan one demand and now i literally hear people
say the bread toes are better than the og bread colorway and i'll be like hold up hold up hold
up hold up really so let me know what you guys think about the bread toad ones down below in
the comment section that shoe right there still blows my mind every single time i talk about it
and i'm glad i still got them in my collection so i hope this video was entertaining and it
gave you guys a couple notes and nuggets for the future releases and i think that's gonna do it
i'll see you guys in another one oh yeah wait a minute we gotta get to a million subscribers man
i need you guys to hit the subscribe button we close to a million subscribers all right we're
not that close but you know what i'm saying i got we could use a couple more subscribers all right
yo if you enjoyed this video and want to grow your collection or make extra money on the side
i built a vip mastermind that will teach you everything that i've learned about growing
my sneaker collection over the past 15 years this will also give you access to the dna fam
in my vip community where we talk about investing outside of sneakers and don't worry if you don't
plan on joining the vip community it's okay i also set up a private dna fam community that
gives you access to all the behind the scenes looks from the studio and multiple chances to
win free sneakers and gear from weekly and monthly challenges so all you need to do is
click on the link down below in the description or the first link pinned in the comment section that
will get you set up and into the community i'm excited to see you guys on the inside
yo if you guys made it to the end of this video drop a comment down below and let me know what
sneaker in your collection has had the highest increase in value that you just were not expecting
you