- [Neil] Hi everyone, it's Neil Patel here
and welcome to SEO Unlocked.
Over the next seven weeks,
I'm going to teach you how to get a flood of traffic
to your website without having
to spend a dollar on advertising.
Now, before we get started.
I want to go over three things.
And I want to congratulate you for these three things
because you've done the hardest part.
One you've realized the need for change.
Because look, if you don't make any change
there's no progress.
Two, you sought out advice online
via SEO, that's how you found me.
And three, you're committed to making
the change today which is,
to get you more traffic to you website.
And I'm a living proof, that SEO works right.
Here's the start of my journey.
I grew up in average neighborhood,
I had hair back then, I don't anymore.
I live in my parents' house till I was in my early 20s.
I actually miss living with my parents
it was a lot of fun
and free of course which was great as well.
But the whole point I'm trying to make
is look, I didn't start off with a lot of money
and I chose SEO because SEO allowed me
to rank my website, and get great results
without having to spend an arm and a leg
and also allowed me to compete
with the big companies, right.
In other words, I'm a living proof
that SEO still works well.
And like I mentioned, I have no more hair now.
You could say it's from stress
but it's probably from genetics.
Now other than the question
of people ask me why I lost my hair.
People are always asking me,
"hey does SEO really work,
"can I get a ton of traffic from it?"
And the answer is yes.
Just look at my website.
Over time, my traffic has continually raised
and is continually growing
and that's what's led me to over literally
six million visitors a month
and out of those visitors
over four million of them come from search engines.
And it's not just me who's seeing success.
There's people like Timothy Sykes.
When I first met him
he was doing roughly $50,000 a month
and now he's doing well over $15 million a year
and it came from SEO.
And there's tons and tons of other companies
who are also getting amazing results from SEO.
You can do it no matter what space you're in.
It literally works for everyone.
Over the next seven weeks,
I'm going to be going over a few things.
Introduction to SEO,
which is what we're discussing now
as well as keyword research.
Then next week I'll be going over
On page and technical SEO.
Then we get into content marketing
and we'll dive into that over two weeks
cause there's a lot to cover there.
And during the fifth week
were going to link building,
cause without links you're not going to rank
as high as you want.
Week six we're going to be covering Ubersuggest,
the tool on neilpatel.com, and how you can leverage it.
There's a lot of free features in there
and you can get a ton done.
And week seven, I'm going to be going
over branding and customer experience.
A lot of people like, branding and customer experience?
"Hey what does that have to do with SEO?"
It actually has a lot to do with it
and we'll be going over that, as I mentioned in week seven.
As you're going through this course,
there's six ways we're going to be supporting you.
You're going to have weekly content
like as you're seeing here
but on top of the audio and the video
you're also going to have slides
and powerpoint templates and worksheets and PDF templates.
And as long as you follow along
you'll be able to succeed when it comes to SEO, right.
The templates the worksheets they're super important
so don't take them for granted.
If you don't see me here
cause you could be watching
this course anywhere around the web,
just go to neilpatel.com/training
and that's where you'll find
a lot of the templates and the worksheets.
We also have weekly live Q&A calls.
If you're part of the email list
you'll see that we're doing them
you'll get notified about them.
If you're not you can go
to neilpatel.com/newsletter to opt in.
My team we're also here to help you out.
When you email support@neilPatel.com,
we try to answer as many questions as possible.
There's also the community,
whether it's social media and leaving a comment there
we're here to respond, I'm there to respond as well.
Its my blog, you leave a comment
I'm there to help you out as well.
And of course if you need extra hand-holding
and you want my team to do everything for you
there's my ad agency Neil Patel Digital as well.
As I mentioned weekly content, video audio slides.
If you're on social media and watching this
you can get them all at neilpatel.com/training as well.
We also do weekly Q&A.
The way that's broken down is,
we try to do it every other week,
due to my travel schedule sometimes
it's hard to do weekly or due to family
or my existing business.
All the calls are recorded,
so that way they can be referenced again.
If you have any questions you can always ask them,
we're here to help you grow your business.
You can also speak with some of my team members
and hopefully we can help you succeed
and get you that traffic that you need.
And you will see the results
as long as you follow along.
People that I see that aren't really getting results.
When I talk to them, look at their sites,
they're not really doing everything that's in the course
they may drop off after a week or two.
But if you stick with this for seven weeks
again, you will see results.
PDFs and templates and worksheets.
This is super important,
because I'm going to cover a lot of information
in these videos and training material.
And you may feel overwhelmed.
The PDF templates and worksheets
help you get things on step by step
so that way you can see results.
So it's really important that you download them
again, it's free, you have nothing to lose,
so just go and download them
and you can find them at neilpatel.com/training.
My team as I mentioned,
we're here to help you out.
There's literally over 100, of us
so you can ask almost any of us questions.
We do like helping people out
whether you're a small business
or a large business,
or you have little to no money again,
we are here to help people out.
The program itinerary you can download this
at neilpatel.com/training,
where it breaks down everything
that you're going to learn over
the next seven weeks as well.
Now, before we really dive into
the first weeks learning materials.
I don't want you to worry about information overload.
That's what the templates are there for.
We're here, we're going to break this course down
in really simple, actionable steps.
There could be hundreds of things
that I could cover when it comes to SEO,
cause there's over 200, factors in Google's rankings.
But I'm not going to do that.
I'm going to break this down
on the central stuff that you need to do to get the results.
And if you're worried that
it's too late to start because SEO is super competitive now.
Well, I want to go over these four examples, right.
Sam Walton, created Walmart at 44.
Adolf Dassler, Adidas at 48.
Gary Burell Garmin, he started at 51,
and Charles Flint, IBM at 61.
It's never too late.
You can always succeed, It's a mindset.
That's a limitation of you saying
that," hey, it's too late."
I don't want you to have that mindset.
Like I said, we really are here to help you out.
And the common mindset that you need to have
if you want to do well with SEO is,
one, you need to anticipate failure.
Not everything you do in SEO
is going to produce higher rankings,
a lot of it is experimentation.
The next thing is you need to let go and delegate.
Overtime as you're growing,
you don't need to do everything
your team can help out
or you can hire contractors to help out as well.
You need to learn new skills.
Those who stay complacent,
aren't going to succeed in life.
You always want to be thriving,
and wanting to learn more.
Don't be afraid to ask for feedback.
Look, there's no dumb question.
If you're not sure on anything,
again, we're all here to help you out.
And you want to give give give before you ask.
Look at me, this is a perfect example.
I could be charging for this course.
But instead I'm giving giving giving
and enjoy it for free.
The amount of time we spent to create
this course even the design right.
we spent thousands and thousands of dollars
just on the design because we're big believers
in give, give give before you ask.
And you need to understand your why.
Why are you doing this?
Why do you want more traffic?
If it won't really help your business grow anymore,
help you accomplish your goals,
then it may not be important.
If you know there's a reason for it,
like you think it's going to help drive more revenue,
provide you more flexibility, freedom,
sure, great but don't just do something for no reason.
There's a lot of things that you can learn out there.
So some action items for you.
There's a personal goal worksheet.
I want you to download it
again, you can find that neilpatel.com/training.
Handwrite up to 300 words
on your personal goal for this program,
and how you'll feel when you achieve it.
I know this may sound really silly,
and you're like, Neil, why do I need to do this?
We found that when people go through this exercise,
and they download the worksheet
and they write this down,
they're much more likely to complete it.
If you complete all seven weeks,
we're here to help you out.
But if you complete them,
you'll start seeing results.
If you really complete week one or week two
and you stop there, you're not going to
really see your rankings grow as much as you'd like.
And then the next thing I want you to do
is download the program itinerary
after you write down your goal.
Because at that point,
you'll know what you're going to end up learning
over the next upcoming weeks.
And don't worry if you don't understand everything,
we're here to break that down for you step by step.
So here's what's coming up in week one.
We're going to uncover the SEO factors to win more traffic.
We're going to then go over why SEO offers
a better ROI than any other marketing channel.
Then I'll dive into how you can find
the perfect keywords that'll drive traffic
and sales to your websites.
And last but not least,
I'll go over how you can steal
your competitors keywords that drive sales.
Don't worry, I don't mean stealing an unethical way.
I'm more so mean how you can outrank them.
Now that we've finished that,
It's now time to get you loved by Google.
So over the next coming weeks,
I'm going to continually teach you
how to get more traffic step by step.
Make sure you do the action items
and I look forward to helping you get loved by Google.