TOM'S TAKE - WARMUP
Let's try that.
All right. So actually, we're just gonna freestyle. I love it. Okay.
And keep the retakes in case I say something...
-Yeah. -Just one.
Ariel edits the hell out of our shit.
Hey, creators, this week I've got a special guest.
TOM'S TAKE - 3 ANALYTICS TIPS
I've got Andreas from the YouTube Analytics Engineering team.
Hi, everybody.
And Katie, who commented on one of our first videos said,
"Hey, I would like to learn more about analytics."
So luckily we found a real, living YouTube analytics Engineer.
And it would be great to kinda just talk a little bit about
one of the recent topics that's come up, which is like,
"Hey, sometimes it takes a while to see your data."
It is a little frustrating sometimes when you look at a chart
and it's like, "This is not available yet."
Yeah, we're actually very aware of this problem,
and I'm not happy with the state we're in
and we wanna get a lot better there.
For mobile, where we've recently put in a lot of more real-time data
but we've also gotten the latency down there to about one day,
depending on the time zone that you're in.
Time zones are really complicated
and make the picture a little bit different
depending on where you are.
All right, so that's a good tip.
So if you want the earliest access to data,
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using the mobile app is a great way
-to see stuff a little faster. -That's right.
You have the real-time stuff on a desktop as well.
So, there you also always see stuff that is happening.
And we know real-time is a page
that is used a lot by creators.
They only go to the real-time page a lot.
So, there you always have the most recent data.
But if you look at your lifetime stats,
your last 28 days, there's a data lag,
where we have the granularity of one day.
And that, on mobile, is not better than on desktop.
-Okay, awesome. -But we're not gonna stop there.
Do you have a favorite YouTube analytics report
or analysis that you think is super cool
and maybe gets overlooked?
I think the audience retention report is really awesome...
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...because it allows you to see when people drop off.
You can even, kind of, if you look a little careful,
kinda, figure out when they rewind.
And so, if you wanna experiment which formats are working well,
which formats are not working well,
I think that can give you a lot of insight.
If you look through your betas analytically.
Yeah. You know, actually, this morning,
I was playing around with YouTube analytics
and on another channel,
I was experimenting with different formats.
I was reviewing products by myself,
and then reviewing products with my kids.
And so, then I took the videos with the kids and I made them a group...
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-...called that the Kids Reviews. -Yes.
And I took the other ones, and made it the Regular Reviews.
And then I compared the audience retention
or the average duration or something like that.
Or average retention, I think it was.
And I found that the ones with the kids
outperformed the ones that were just me.
There you go. Experiment successful.
Yeah, so that audience retention is really cool.
Well, Andreas, thank you so much for dropping by our little channel.
Guys, if you're interested in learning more
about the audience retention stuff,
we'll put a link to the Creator Academy
and some of the help topics down below.
If you wanna leave some comments for follow up questions,
-we could drag Andreas back-- -I'd love to read them!
-And come back and answer them too? -Yeah, sure.
Great!
I need to point too, or did you just...
There's gonna be one up here and one down there.
Yeah, but you have to point both kind of like...
Like synchronized swimming.
We have to completely practice this now.
Yeah. You just... I'll... just there.
Just stay with me. There you go.
Awesome!
Are we still recording?
-Yes, of course we are! -All right, good.
If you thought that was helpful, there's a lot of really easy things
you can do to stay in the loop.
Number one is to subscribe.
That's the most important thing.
There should be a subscribe circle right here.
You just click on that.
CREATOR INSIDER
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Go ahead and bell that as well.
Now, after you do that, cool video right here.
Video about some more Creator Insider, behind the scenes,
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Keep it real!