Marianne DeNovellis here with the Six Figure Mastermind. Today, we're going to
be learning how to create clients for your business and stay tuned because we
got an extra special bonus at the end of this video just for you.
Alright, so you're in business for yourself. Awesome, congratulations, that's
what this country's built on is, entrepreneurship. So now we want to
figure out, okay, I'm in business for myself, how do I get clients for my
business? Okay, before we even ask that question, that's awesome you're in
business for yourself but we want to know what your business actually does.
What does your business do? How does you being in business improve the lives of
others? You know, let's say that you own an air
sports gym, you've got trampolines, you've got climbing gear, you've got all of this
stuff. How does that improve people's lives?
Well, you provide a service that says, you know what, I know you were a kid and you
love to play on the gym and McDonald's but there's no other gyms made for
grown-ups. You know, problems solved, now your inner child gets to go play and
we've got a great facility for you to do that, we've got jumping trampolines, we've
got trapped pieces, we've got rock walls, we have the place for you to get fit
without having to go to a gym. You know, think about think about all of the
solutions that that kind of entrepreneurship provides. What does your
business provide? How do you solve problems? In fact, I'm going to ask you to
pause the video right now and make a list of the three top things that your
business does to improve the lives of your clients. Did you write it down? I'm
serious, like, you needed to pause the video right there and stop it and write
it down. Now that you've gotten all of those written down, those three things
written down of how your business improves the lives of others, you've just
shifted into a very very powerful mindset so you're not necessarily in
business for yourself, I mean, that's what you are doing but what your mindset
should be thinking is, how am I solving problems? How am I solving problems for
people in the world? How am I solving problems that my clients have? What
problems do my clients have? What are they asking about? What would they like
to see improved in their world? How can I do that for them? How does working with
me provide solutions for my clients? That's what you need to know and now
that you have those top three things written down, you can move on to the next
step. Here's the next step, find out who needs
what you have. Now that you know the way that your
business solves problems in the world, you need to find out what kind of people
need those solutions. What are these people looking for? What
demographic are they in? How old are they? Where do they go to work? Where do they
go to school? Are they college students? Are they young kids who aren't actually
going to be making the transactions but their parents will be? How do you market
to that? How do you find out who needs what you have? You've got to know your
clients in order to do that, you've got to find out what they're looking for and
where they are, they need to be able to find you so you need to know your
clients very very intimately, very very well so that you can actually put your
mind in their head and put your feet in their shoes and understand how we're
coming together to find a solution for their specific problem. You've got to
know who your clients are in order to even find them. After you've done those
two things, now you need to say okay, I know where my clients are hanging out, I
know what they need, I know what they're looking for, I know what their problems
are, I know I have an amazing solution and I'm confident in my solution because
it's worked for me and many others, now you need to have those two worlds
collide so you got to find the clients and you and you got to mesh the two, you
got to put them together in the same room or on the same computer screen or
in the same place, you got to get in front of your clients which means you
need to know where they're hanging out so if they're hanging out on Facebook,
get on Facebook, create conversations, let the world know what you do. You need to
be expressive and in another one of our videos, we're going to teach you how to use
Facebook to share your business but you've got to create this amazing thing
that says, when I think of Marianne, I think Six Figure Mastermind, when I think
of you, I immediately think of the solution that you provide. You are
becoming intertwined and tied of the solution that so that you are synonymous.
Think of it this way, when you've got a client that has a problem and you create
a solution, you become at this amazing person in their eyes because they say, oh,
you solved this problem for me that nobody else has been able to solve and
I'm so grateful that you showed up on Facebook, I'm so grateful that you showed
up in the supermarket, I'm so grateful that you stopped me in the side
of the road and I had a conversation with you. When you are that
kind of person and you get in front of your clients and you have the courage
and the guts to say, this is what I do, this is what I am, this is what I create,
this is the solution that I provide and I do so confidently and with power,
that's the mindset that's going to attract all of those amazing clients
into your world. You must have confidence in your delivery whether that's a
product or a service, you've got to know that you are infallible in your product.
You've got to know that your service is amazing, you've got to
know that the people that come to you are going to give amazing testimonials
based on what you can do with them so have courage to get in front of your
clients. You know, this seems like maybe just a mindset thing, it's not
something that you can just check off on a piece of paper, it's not some Excel
spreadsheet I can give you, you've got to have courage and confidence in exactly
what you can do so that when you get in front of people, there's no question that
you're the right answer for them. You want to get clients for your business?
I'm going to give you a bonus right here. The bonus, give them a way to try it
before they buy it. In one of our other videos, we talk about what a lead magnet
is and how to use that to generate your clients but this try it before you buy
it is a massive way for people to experience you authentically 100% before
they make an investment with you. I don't know how many of you have ever
been to an ice cream parlor but one of my favorite things to do there, you know,
is to go and look at all these buckets of ice cream in front of me and say, oh,
you know what, I'm going to try that one, I want to try that one, I want to try that
one and I get a taste of everything that's piquing my interest with these
cute little tiny taster spoons and they keep in my pocket because I have a word
thing for those so I try all these different ice creams and I'm like, you
know what, I tried the banana split and I tried the birthday cake one and I
tried the chocolate one then I tried the banana spit one again because it was
really good, you know what, I'm going to go with the banana split one because I
tried it and I liked it and I compared it to all of these other things. Think
about this, your competitors are also looking at
this video, your competitors are also looking at what they can do to build
their client base, your competitors are also reaching for your clients and
clients and for everyone that could be a potential client for them so how many
times you want them to be able to try you before they buy you? How many times
you want them to see you versus your competition? How many times are you going to
step out and say, I have this amazing thing, come try it. If you have a service,
spend some time with them, give them a taste of that service, a hundred percent
of what you have to offer. If you have a product, give them some way to try it at
a discount or try it for free in exchange for a testimonial of some kind,
give them a way to experience everything that you have to offer so that when it
does come time for them to buy, they automatically know what your household
name is so that they can create that transaction with you. Okay, now you know
how to create amazing clients and they give them extra special value of your
business, make sure you hit the subscribe button below, we'll see you tomorrow.