What is a brand?
What is your podcast brand?
Does your podcast have a brand?
We’re all familiar with this in products or services, it’s a message, logo, symbol,
quality, or feature that separates one product from other products.
So how does this apply to my podcast, or my online content?
Is it something that matters for the independent podcaster?
Many podcasters don’t think of their content as a service or a product. It’s not easy for us to
figure out or even imagine how we could sell our podcast or offer it as a service to the public.
But isn’t that exactly what most podcasts are doing? As a podcast listener and fan I
absolutely enjoy each episode as a product and as a service to me, they’re entertaining me,
making me laugh, cringe, and even cry. They’re informing me, educating me, and inspiring me.
Most other products and services I purchase don’t
offer nearly the same value as a good podcast episode can.
So yes. Your podcast is a brand. It’s an identity. It’s how people identify you.
It’s how we can tell you apart from other podcasts or other content creators.
So it’s important that you define, refine, and grow your brand.
And what you’ll usually find is that your brand is far more than just your podcast.
Your podcast is just a critical player for your brand.
So in this video
We’re going to share
3 Key Strategies to Build Your Podcast Brand
That you can put in to practice today
Let’s do this
Welcome to the Pod Sound School. I’m Veronica
I’m Studio Steve
And we’re podcast and video producers,
Podcast coaches and consultants
And overall podcast nerds.
We help clients and students crank up the volume knob and boost the growth
of their online content and we want to do the same for you.
So let’s get right to the First KEY STRATEGY TO BUILD YOUR PODCAST BRAND, Number one:
One. Get Visual.
How can you incorporate your core values into visual storytelling?
Think about brands you love. Products you purchase. Why do you decide to purchase one
over the other? What story is that brand telling?
How do these brands use color to represent their ideas?
With this question my mind immediately goes to the big brands, like Nike and Apple.
Let’s chat about colors:
How do we choose the colors for our brand? Should I just choose my favorite color?
Color is a very valuable tool that you have at your disposal.
Certain colors and especially groups of colors, like musical chords, convey these universal ideas.
You can pack in your story and your core values into the colors you use throughout your content.
There’s a great article at 99designs by Anna Lunberg, “Color meanings and the art of using
color symbolism” that’s a quick fun read, if you want to check it out, I’ve left the link below.
A favorite snippet of the article is :
Millions of years of biological conditioning have created certain associations between
colors and objects or emotions, while some associations may be more recent.
Understanding these associations will give you a shortcut to people’s hearts,
provoking a specific emotion and maybe even a behavior.
Anna goes on in the article to describe the symbolism and meaning of each color.
Which can be a helpful starting point in choosing your own colors.
Your gut is likely driving you toward certain colors any how,
but set aside some time and get lost in color research.
Choose some colors and play around with them until something really sticks.
It’s amazing what strong colorful graphics, text, and shapes, complementing your podcast
and your video can do to listensers. Especially as they see these shapes and colors overtime.
You become imprinted into there mind. Like a catchy melody, you get stuck in their head.
Settling on your colors and figuring out how to use them together,
can be tricky. This is something we are still working on. In fact,
we just put out a podcast episode titled, “We’re talking about colors.”
Where Veronica and I
chat about our branding decisions and settle on what our brand colors will be moving forward.
We want to get stuck in your brain
We really do
Let’s move on from colors and quickly get to other important things about GETTING VISUAL.
It’s important that you do! Whether you’re settled on your colors or
fonts or not. It’s important that a large part of your content creation efforts are on visuals.
Examples of these efforts are: Taking photos
Creating compelling weekly visual graphics Posting videos to multiple platforms
All of these efforts take time, but there are many ways that you
can implement these efforts into a powerful content creation routine.
Which perfectly brings us to our next Key Strategy to Build Your Podcast Brand.
Number Two:
Create With Power.
Creating with Power is something that is easier to do than what it sounds like,
but it does take practice, an open mind, and dedication.
This time of creation is how independent podcasters and content creators are able
to stand out from the crowd and really get noticed online.
The results of this type of craftsmanship
are persuasive and influential content that boosts authority and seo.
And it basically comes down to the idea of repurposing.
It’s asking a simple question before you sit down to create, research, or write.
How can I get the most out of my creative efforts?
This question will drive you toward creating multiple pieces of content
for multiple platforms in only a little more time that you would spend creating only one.
It’s a powerful strategy that many creators are thriving with.
Are you still with us? Don’t get overwhelmed. You’re powerful
damnit. And you’re going to create with power.
Get a big bang for your buck!
Here’s a simple example of how you can start trying this out.
Let’s say I have a podcast all about plumbing that I produce with my brother Harry,
called, “It’s Gonna Get HARRY!” And it’s all
about plumbing debacles and DIY and money saving tips for homeowners.
This week we’re going to record a podcast episode all about the best tools to unclog bathroom sinks.
As Harry and I are sitting down to do our usual
research and put together an outline and short script for our episode.
Now we also have in mind that this same script or topic also needs to be used for
a short video for IG REELS and TIK TOK, the episode description,
the email that we’re sending out to our email subs, and the script for a short youtube video.
As we’re doing this we find ways that the body or the bulk of the script can
be used for the email, the episode description,
social media copy or bits or writing, the podcast episode, and the youtube video.
It’s only the short video that will need it’s own 60 - 100 word script
and the podcast episode and youtube video will need their own intros.
Now when Harry and I get together later via Riverside.fm or Squadcast.fm,
we start by recording our podcast intro, then our youtube intro, then we record a body piece,
which ends up being the footage we use to edit our podcast episode and our YouTube Video.
With the short video we have found that people usually respond better when we just use our
phone. So this week it’s Harry’s turn to make the short video and he’s going to demonstrate
his favorite tool to unclog pipes using just his smartphone. Both Harry and I actually purchase a
handheld tripod setup that holds our phone and has a mount for small LED lights. But we fancy!
There are also tips and tricks that you will pick up along the way
and with practice that cut the audio editing and video editing time down, so that this
workflow can be maintained week to week. By creating this way, you will show up
every week on multiple platforms with branded content that is entertaining, helpful,
and providing value to people on those platforms. Over time, creating this way consistently, you’ll
find yourself becoming part of your audience’s routines. You’ll become that trusting person they
come for advice or suggestions. Or that funny and fresh content people seek after a long day.
Hey podski, you still here? Don’t dose of yet, we got on
more Key Strategy to Grow Your Podcast Brand. Number Three.
Number Three
Go Outside. This one is a favorite of mine,
but funny enough may be the most intimidating. And it really centers around community growth
and word of mouth. After all the advancements in media and the way we all consume content online.
Word of mouth is still the top contender that really makes you stand out online.
Think about how often we are influenced by word of mouth.
How many of our choices are influenced by people’s recommendations…TV shows,
podcasts, music, products, services, vacations, DIY hacks, YOU NAME IT.
If you can get people talking about your show and your content, the boost you’ll
see in your growth will be hard to keep up with. So get ready. You’re about to grow.
Here are some simple ideas that you can put into place soon
that help to foster this kind of community building and word of mouth marketing.
These ideas may seem uncomfortable to you, and if they do, I want you to choose the one that
makes you the most uncomfortable and add it to your schedule right now. You should add it for
next week or the week after at the latest. Why not set something up for tomorrow or even today?
Okay here’s some ideas:
-Appear on other podcasts and on other’s content streams
This can be a very powerful way to get people talking about and sharing your content,
and many fast growing podcasters and creators are taking advantage of this.
Reach out to some podcasts now
that have an audience that would love to hear from you and book an interview.
Make sure to generously promote and share that podcast with your audience in return.
-Seek interviews in local or online publications
or news channels. We were interviewed on Fox News about podcasting and although I
was a little weak in the knees. It was a great experience and put us in front of more people.
-Submit articles to popular websites in exchange for a backlink and a podcast shoutout
-Offer your embedded podcast player to websites.
-Attend niche relevant conferences What I mean by “niche relevant” is
an event or conference where your people, or customers, listeners,
and fans will be hanging out. For example, with Stephen and Harry’s Plumbing podcast,
if they attending a big podcast event like podfest or podcast movement,
they would learn alot about podcasting, and make friends that also produce podcasts,
But if they instead attended a home improvement or plumbing conference they could make more
relevant connections and more easily get people talking about their show.
-Check out your local seen
-Get people talking
What can you share on social media that will stir up conversation? Forget about trying to
get people to come listen to your show. How can you get people to talk about you?
Share your ideas with me in the comments below. It might just inspire me to talk about you to people.
And there you have it Podski. We really gave you a lot to digest in this video:
You’re Welcome. We love you!
And as always we’re here to help. We have a ton of helpful videos on our channel
that will help you take your content to the next level and stand out.
We also have Premium online courses for those who really want to boost
and speed up their growth. I will leave the links for our courses in the description box below.
And until next time, two things:
No olviden hacer la tarea, and don’t forget to subscribe and like this video!
Happy Casting.