- Hey, if you're watching this,
you've probably been thinking about making some videos,
but actually doing the execution of the video
requires a little bit of planning.
That's what I want to help you with today.
How I plan my videos.
It might inspire you on how you'd like to proceed
with yours going forward,
or you might just get some ideas.
You've gotta have a plan in order to have something
to stick to, to have a routine,
in order to get those uploads up, and always hit publish
so you can get those practice rounds in,
because the more you do that, the better you will be.
Let's talk about how I plan my videos.
Number one, I like to map out a month.
It doesn't matter how often
I'm actually planning to publish,
I like to look at an overall, a month of time,
because that's a lot, whether it's one video a week,
which is about four or five, or three videos a week,
which is about my average, which is a heck of a lot more.
It's good to get a feel for about that period of time
so you make sure you're covering lots of different topics
that are going to help you build the brand
that you're hoping people will talk about,
not just one topic over that period of time.
For me, I try to publish two to three times a week,
so putting it down on a calendar, and saying,
okay, here they are: Sunday, Tuesday, Thursday.
If that's the case, I can see where the blanks are
that need to be filled.
You're making the content calendar more real
in your own mind when you lat it out and say,
okay, how am I going to approach this.
Number two, I like to review any questions that I've gotten,
or hot topics that are happening right now,
or just any industry news
to figure out what am I going to do
during this month?
We want everything to be as relevant as possible.
That could have something to do with a question
somebody's asked you in the last couple of weeks,
or it could just have something to do with a piece of news.
What's nice about this
is you're allowing the current landscape
of what's happening to help shape your content.
That is relevancy.
You can be an expert in a certain area,
but it's really cool when you can take that thing
and connect it to what's already happening
to make somebody see,
oh I can understand the correlation here,
thus making it a little bit more important to them
and then you get that click on the video,
which is what we're going for.
Number three, I like to take all of those topics,
all those questions, any ideas that I have,
and put them into content buckets, or themes.
I talk about this in the book that I wrote,
Vlog Like a Boss.
These buckets are instrumental to seeing
how you can fill in those blanks
without feeling really overwhelmed,
because even when you do look at that month,
and let's say it's three times a week,
12 videos is a lot to think about
when it's just a blank slate.
You want to allow yourself to make it a little bit easier
by giving yourself those sections of this industry
that you want to talk about that is relevant
to who you are as a brand.
For me, for instance, I like to talk about video, obviously,
so anything that is video related,
making videos, what you can talk about in videos,
how you would share them.
That's one content bucket that I have.
I also like to talk about self-improvement
and going after the life you want.
You hear me talk about that all the time,
so that's a bucket.
That could be fitness, or that could be just networking.
Then the third bucket is really sort of behind the scenes
of what is it like to do what I do?
That is something you've also seen a lot more
even in 2017, if you saw Vlog Like a Boss,
the series in January.
That was one big bucket for the whole month,
but that was a special occasion.
Step four, I have a ton of ideas.
I've got questions, I've got topics,
and I want to put them on this calendar now.
I'm now gonna use these buckets that we talked about
to map it out.
I want to make sure there is an even number
of those buckets throughout the month,
and so when I have an idea,
I want to put on the calendar,
I put it in the corresponding bucket.
It's not like, oh I have a new idea,
it's gonna be the next video that comes out.
It has its designated spot on the calendar,
and that helps you to have a healthy flow of content
that's not all about the same thing all the time.
You're allowing yourself to dabble in different areas
over a period of time, and making sure
that you're adding that variety to your calendar.
When you don't do the proper planning
and you don't look at things in a chronological perspective,
sometimes we get too deep in one topic
and we don't expand our horizons a little bit.
We want to be discovered for more than
just one little niche thing, so looking at a month
is gonna help you open your mind a little bit
to the territory you can cover.
Step number six is to get those videos done.
Obviously we need to start filming,
schedule it in our actual timing calendar
for when we can get the content done
so that it's out the day that we have planned to publish.
Step number seven as I'm going through
the publishing process,
I like to work with a tool called Tubebuddy.
I have done a video on this in the past.
I suggest that you check it out
'cause it goes into a lot more detail,
but essentially this is what's gonna help me decide
what the title of this video should be.
I have a working title when I'm getting this stuff
sort of on the calendar as you've seen
but to make sure that it is SEO appropriate
and something that's going to be great
for the viewer experience, I use that tool
to flush that all out.
For more details on that go check out the video
called My Video Upload Routine.
That's it, that's how I plan my videos.
I just execute, get 'em done.
You can only do so much planning too.
You have to get the content done.
You're probably thinking if I'm just getting started
do I need to do all of this?
No, but at least you're thinking about planning,
and it's getting you in a much better position
than somebody that would just be floundering,
trying to get the video out,
and then guess what, the video doesn't get out.
Do as much planning as is appropriate
for you at this point.
If you would like more details on this project
shameless plug, check out my book.
It's called Vlog Like a Boss: How to Kill It Online
with Video Blogging, no brush.
That's all for today.
Make sure you subscribe for good vibes,
and remember to go after what you want.
Lucy's going after that water right now.
Bless her heart.
Cheers.