In today's video, we're talking about how to create a social content strategy for your business?
It's a big project, right? Well if you stay tuned for this video I'm gonna be
sharing with you the basics. So that you can make this a hundred times easier for your business.
Hey, I'm Marley Jxx, CEO of Jaxx productions and I have helped thousands of entrepreneurs just like
you create their social content strategy for their business, so you're in the right place. First, we're
going to talk about the very first step you need to take before creating a social content strategy
for your business. Then I'm going to give you a foolproof trick to improve your messaging across
all your social content. Then I want to share with you a story about how sharing my real life on
social media resulted in some massive cash flow for my business. Before you get started there is
one really important thing that you're going to need to know before you start creating any kind
of content for your social media platforms and that is to know what platforms your audience is on.
Where are they hanging out and what are they looking for? And when you know, this you'll know how to cater
to your audience. The way that most entrepreneurs get burnt out is believing that
they have to be on all platforms, all the time. When Tiktok came out I was like, "You know what,
this isn't for me", and no pressure. If there's a platform that you're like, "I don't know how to use Instagram",
"I don't know how to use Pinterest". Play around with what you like, find out where your audience
is and you can double down on that platform even if it's one. This might mean doing some research.
This might mean testing and that's going to be super important for you even as your business
is established or as it's growing that you're always keeping an eye on where your audience is.
With how much social media evolves it's almost like there's a new social media platform or a
new trend all the time. So you're going to need to adapt as your audience does. So with that said,
where does your audience hang out and are you there? What is your favorite platform to use?
Let me know in the comments. Next, let's talk about my favorite foolproof trick to improve your messaging
and a bonus to this one is it's going to help you to avoid the overwhelm. If you're ever thinking,
"Ugh, I don't know what to post today". You ever had that thought? I know I sure have. This is
a concept called the JK5 and this comes from Jenna Kutcher. She is an incredible former photographer
turned entrepreneur. She took a what she calls a craigslist camera into a seven-figure business.
She has a great podcast and Instagram account where she inspires women all over the world.
Now, she shares her JK5 technique and what this is, is creating five categories of content
that you love to speak to. Let me give an example, maybe your five could be something like
family, food, exercise, maybe there's some sort of exercise program that you love, books and business
Those can be some of the categories that you speak to and when you have those five categories.
Do you see how you could even go deeper on them? Let's say, if you're talking about books
maybe you could go into, what books you're reading? What books have changed your life? A quote from a
book that you want to share with your audience. Talking about food, there's tons of things that
you could talk about. You could be sharing your favorite recipes. You could share a restaurant
that you went to recently. See how you can use those five categories and then come up with an
infinite amount of content. This is also going to create consistency in your messaging.
If these are the five content categories that you're mainly going to stick to then
your message is going to be consistent. Because now all of a sudden you're not suddenly talking about
car mechanics. If people are following you for these topics that they love to hear about
your expertise or your lifestyle. Don't do a hard u-turn and confuse your audience by talking about
something totally out to lunch. With that, I also want to share with you the most important things
to consider now that you're creating that kind of content. The first one is consistency.
Your consistency I'm sure you've heard it before is king. There's two reasons why I want you to take
this seriously. Number one for the platform and number two for your audience. For the platform's
sake the platform is going to take you seriously as a content creator when you're showing up more
consistently. Imagine if you're posting videos on YouTube just randomly. But then there's a creator
that's consistently putting out quality content. Which creator do you think that YouTube is going
to want to show more videos too? Well probably, the one that's being more consistent and driving an
audience to their platform and on top of that your audience is going to grow to trust when
you're going to put up that content to provide value for their lives. If you create content then
all of a sudden ghost on your audience. They're not going to have that no like trust factor with you.
The second most important thing is from that content you always want to have a call to action.
This is the action item that you want your audience to take to take that next step with you.
So at the end of every video you might say, "Hey now, I'd love for you to go check out this video.
This video is going to give you the next step you need", or you say, "Hey, go follow me on Instagram we
can continue the conversation there". That's going to be like dating your audience and asking for the
second date. You're building a relationship with your audience and to continue that you have to
give them a reason why and lastly make sure that with your content you're following the 80/20 rule.
And what I mean by that, is it's this balance of your content that 80% of it
is value-based, and whether that is behind the scenes, educational, inspirational, motivational,
personality, that kind of fun enjoyable content. Versus the 20% of content that can be more promotional.
If you've ever experienced someone that you maybe you followed all they were
doing was just inundating you with promotions. You probably thought, "Does this person even care about
me anyway?" Or maybe, you felt like "I don't know what this person is all about". So make sure that you're
putting out content that's telling a story, sharing your personality, building a relationship. So that
when you do put out the promotional content they know like and trust you and will actually follow it.
And before we get into this next story I want to share with you. Make sure that you subscribe
to this channel. Speaking of the 80/20 rule I'll share with you some of my practices.
I love Instagram stories for documenting what I'm doing in my day to day. Even filming here right now,
turned on my Instagram stories and shared what I'm doing filming today. And with that, I'm able to show
my audience a sneak peek into my life. Give them a sneak peek at the strategies that I can teach and
give them something to look forward to when this video comes out on my YouTube channel. I'll also
share things that have absolutely nothing to do with business. Maybe I'm sharing my vacation.
Maybe I'm sharing something that I was cooking for dinner. Maybe I'm sharing my day-to-day routine
and i'll give you a funny example of that that surprisingly had no idea this would happen
resulted in cash flow for my business. Last summer, I was house-sitting for a friend of mine and she
had chickens in her backyard and part of my job with house sitting was to put the chickens in
their coop at night and let them back out in the morning, and I had no idea what I was doing.
I'm not really an outdoorsy kind of person. But I turned on my Instagram stories and I was filming
myself as I would do this every morning and I would let the chickens out of the coop and in
addition to that, I would give them a little motivational quote. I would say something like,
"Hey chickens, you miss every shot you don't take. Get out there, good hustle", and people loved these
Instagram stories so much that they were sharing them with their friends and I got a big influx of followers.
And at that time I was also promoting a campaign for a big webinar where I was selling a
high ticket program. Well, a lot of people came in through those silly chicken stories. Then got to
know like and trust me. Joined my webinar and some of them bought into my high ticket program. So you
never know who's watching, what they're going to be interested in, and how that can result into growth
for your business just by sharing your personality. If you want to know more about creating social
media content that converts. I've created the next step of a training for you it's called,
how to create six months of cash flowing content in three days without publishing your face off for
months for little to no return. So if you click the link below, I'm gonna give you access to that for free.