- Would you like to have the perfect welcome sequence?
Stay tuned.
(soft orchestral music)
Hi, this is Andriy,
the founder of Flowium Email Marketing Agency,
as well as this YouTube channel.
In today's video, I would like to show you
the framework for perfect welcome sequence, welcome flow,
welcome automations for your online store
and show you few examples from different brands
and how they do it.
Also, I highly recommend to check out
our podcast episode number seven, where Alissa and Vira,
our podcast host, talk about pre-purchase,
also known as a welcome flow and they go into depth.
This video's short and with a visual example,
but to support all my statements,
I highly recommend to check out that podcast episode.
Also, the two previous videos on our YouTube channel,
like last Thursday and previous Thursday,
we posted about the elements of the perfect email template,
as well as the welcome email, the first welcome email.
I highly recommend to check those videos as well.
So, let's start.
Here's a perfect sequence for welcome email.
So it's basically, welcome email, then social proof
about the product team, referral program, if you have any,
and any other information you need to include
to educate your subscriber, not your customers,
your subscriber, first.
Now, we will go into details and I'll show you
and give you examples and explain you how each thing works.
As I said before, I highly recommend to check
the welcome email from the last video,
I went into depth explaining a Challas welcome email
and how they're doing great job,
but here's another great example from Huckberry brand.
It's perfectly email,
there's few things that I would personally remove,
like, Shop Now, I would remove.
I like this statement, I like what they talking about,
like their story.
And if you scroll down, this is about the product.
I would not include it here, but this is them.
So, they know about their products, but I like thing a lot.
I just want to point out this, about Our Mission, Our Story,
as you can see, their compelling Call to Action,
if you want to learn more about them.
So, this is welcome email,
the first email customer should receive when they subscribe.
So basically, it has to be either a story of your company
or your mission, or why you created the brand and so forth.
I strongly suggest to check out last week's video
and you will understand where I went into greater detail
to explain the welcome email.
Okay, so next, social proof.
So, social proof, so here's Olive & June brand
and they doing a great job with the social proof.
Here's the idea, in the first email,
you talks about yourself like,
hey, I created this brand because X, Y, and Z,
then you said, this is my purpose, this is my mission,
this is such things about my company.
However, the social proof now is
what people are talking about you, your company
or your product.
So in this example, as you can see Olive & June,
they sell nail polish.
Basically they showing like, what's the progress,
what's going on with their nails in seven days,
as well as you can see,
this is some kind of Instagram story' snapshot.
So, this gives you understanding that like,
real people are using this product.
And like on the back of your mind, like,
I can trust this brand.
So, this is an example and we do recommend
to put social proof as a second email.
In third email, either you have many products or only one.
We strongly recommend to dedicate that email
to one product or few products,
but special things about your products.
For example, let's go back to Huckberry
as they have it here.
They talk about their product
and what's so special about it.
Another example is Away, a travel company,
they sell luggage, travel luggage.
And this is their welcome email.
However, I like their part where they explain
what's so special about their product
and I would personally include that
in the email number three and go into a greater details,
explaining the benefits of their product and so forth.
So, this is email number three.
Also, either email number four, you can do about your team,
if you have a team.
Andie swims, I like what they did here.
So, they combine their team, meet the Fit experts,
with the products.
This is perfect and this is genius,
it's why they are successful.
You can see a specializing in favorite Andie and so forth.
So I like this email a lot,
and I highly recommend and encourage you
to do something similar.
If you don't have a team, you can scrub this email,
but at least do something about your product.
What's so special about it, maybe you have a video
of how it's created on a factory,
or maybe there are small things
which you might think it's not important,
but it's very interesting.
And those backstage videos, pictures are great and engaging,
so I highly recommend to put it in the email number three.
So email number four are, if you have referral program,
if you have loyalty program,
or if you have any other program
or maybe you have a mobile app,
or maybe you have a Facebook group.
So the idea, like starting from email number four and five,
you want to take your customer or potential customer,
the subscriber by the hand and walk through your store
and explain them like, hey, here we have one thing,
here we have this kind of program,
this is where we have something else special.
So basically, just imagine in the physical store,
you have somebody by your side and you explaining,
and then walking through and explaining,
in this aisle, we have this thing,
in this aisle, we have that thing.
So, same thing as the welcome series, welcome sequence,
you just need to follow that logic.
So, I gave you example of three emails.
Welcome, social proof, as well about the product
and the team.
Other emails, you can Google it, there's a bunch of emails,
especially really good emails, they have a lot of examples,
but the concept, it's very simple.
Again, just imagine having your customers next to you
and you tell them step by step about your store
and try to simplify your emails.
Do not include a lot of information in one email.
It's better to break it down into separate emails
and send them more emails, but shorter,
versus one email and longer.
In case you have any additional questions,
please leave them below.
I check them on daily basis.
And if you are new on this channel, please click Subscribe.
Thank you, see you next week.