This is Watch Your Style.
Today, I'm gonna do a video on a particular brand that I thought honestly that I would
never even cover, just because, for a long time there, I honestly thought that they just
really weren't up to par with other brands.
But, in the last three years, the fact of the matter is, that they really have stepped
it up.
And that brand is Jacob & Co.
[opening music]
When it comes to Jacob watches, one of the first things that used to come to my mind
was the Five Time Zone Watch.
That watch was introduced in 2002 and it was that very popular watch in the hip hop scene
that had the four fixed time zones and then, obviously, an adjustable time zone in the
center and it was just kind of like ugly.
Let's be honest here.
There was a time back then where I guess some of the styles of watches got a little stagnant
and this kind of came in in the hip hop culture.
I never really liked it, not in 2002 either.
I was more of a Rolex or AP or Patek fan even then.
And I still like even more other creative brands, you know?
Nevertheless, they sold a ton of those things.
The crazy part about that Five Time Zone Watch is that, if you ever open the back of one
of those, you would get a really big surprise.
I mean, it looks like, I feel like a Swatch had a better movement than that watch.
But regardless, they did sell a ton of them and, at that time, it was more of a fashion
thing than anything.
What happens is that, over the years, Jacob & Co watches started to kind of progress.
They did do a lot in jewelry, but my focus is on their watches, and it wasn't till the
Quentin came out in 2006 that it was when they kind of...even then, I was kind of like,
�What?� I was kind of like, �Jacob?�
The Quentin came out in 2006 and it was the first ever watch with a 31-day power reserve.
That kind of started to get attention, not that I wanted to run and buy one, but I kind
of said, �Alright!
That's something a little bit different.�
And, for example, this that I have her is a Jacob Tour P.
This is also another watch where I kind of felt like they were really starting to step
it up.
Whether you like these designs that I just mentioned or not, you can't deny that they
stepped it up from the Five Time Zone models and they started to go in to a bit more serious
watches.
That's when I kind of said...I was just kind of like surprised.
I was like, �Wow!
They're really stepping it up.�
Again guys, let's not get out of proportion here.
No one's comparing Jacob to any of the major watch making historical brands.
I just feel like it's about time that I should talk about Jacob, because, how about that
Astronomia?!?
I mean, Jesus Christ!
I don't know if I wanna buy one and hand it down as a family heirloom, but Jesus Christ!
In 2014 in the Baselworld when the Astronomia came out, that's when I really said, �Wow!
Jacob and Co really has stepped it up.�
That really caught me off guard.
For years, Jacob & Co what I thought was that ugly Five Time Zone watch, which the one that
kind of put them on the map, probably funded all these projects.
When the Astronomia came out, I mean that's kind of the watch that I think of now when
I hear the word �Jacob.�
And that's the watch that I feel that really changed my whole view on them and I don't
know how you feel, whether you like the name brand or not, you can't deny that they're
really pushing the design to the limit with that watch.
I mean, have you really looked at one closely?
There's so much going on there.
It's like, unbelievable.
One of my favorite ones is the new Astronomia Solar that came one.
That one is straight-up stunning.
Jacob's always been a brand that has a lot of diamonds, you know?
So I feel that they're like the perfect blend between those like out of hand Graff brand
watches that are all diamonds and the Chopards, so I feel like they're the right blend of
out-of-control, crazy gemstones and diamonds and horology.
Maybe not back in the day when they had that first watch in 2002, but you fast forward
now to some of these Astronomia tourbillons that have gems everywhere and it's out of
control.
It's pretty impressive what they've come out with and I personally have not been able to
have the pleasure of being able to hold one personally in my hand yet, but I'm sure that
in person they're just as stunning as they are in photographs.
A couple of the other watches that they have come out with has been the Epic line.
They look a little more commercial and, like I've said, they've made great leaps away from
their original designs.
Do I recommend buying an Epic over a nice AP?
No.
It's not what I'm saying.
I'm just trying to say, can anybody agree here that Jacob and Co has definitely stepped
it up from that iconic, horrific watch that we all remember.
I did it on my last video one of these video that I did of the most expensive watches in
the world for 2017, the Jacob & Co Billionaire Watch.
That one, by far, is probably of all those one with all the crazy diamonds and all that,
it's probably the baddest one.
That's a serious piece right there.
Not sure if I'd want to wear one without a whole armed guard around me, like a whole
platoon of Marines or something, but that's a serious piece right there.
And there's no denying, in 2017 and on, that Jacob & Co can probably only step it up more
and more.
And it's going to be interesting to see where the brand goes.
They're a fairly new brand.
They've been around doing jewels for a while, but they really only started making watches
in 2002, so they are a brand new brand, but we're gonna have to see what happens with
them.
And, as far as the Watch Game goes, I mean look, I'm not really too impressed by any
of the other watches, but if someone pulls up with an Astronomia tourbillon Jacob & Co
or a Billionaire, the Jacob & Co Billionaire watch, I mean there's nothing more to talk
about.
Obviously, they're pulling heavy, heavy duty moves in the Watch Game, because you can't
even get those watches.
They're so limited, can't even see them.
And a guy's not gonna buy that watch as his Grail piece.
Usually a guy that's gonna buy a watch like that is gonna have already a bunch of watches
and just wanted something that was over the top.
So, feel free to comment on this video, how you feel if Jacob & Co is finally actually
stepping it up or what!
Tell me how you feel.
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My name is Eric.
Watch Your Style!