>> INSIDE THE BOX, INSIDE THE
BOX THAT IS, A COUCH IN A BOX
COMPANY PROMISE TO MAKE
FURNITURE SHOPPING EASIER AT
FRACTION OF THE PRICE JOINING
US START-UP FOUNDER BUREAU
CO-CEO COFOUNDER STEVEN GOOD
TO SEE YOU THANKS FOR JOINING
US.
>> THANK YOU.
>> I LOVE THE IDEA THAT YOU
WERE IN SCHOOL, YOU AND A
FRIEND TWO STUDENTS TO BUILD
THIS COMPANY TELL US ABOUT
YOUR BUSINESS MODEL.
>> SO YOU KNOW HOW PAINFUL THE
EXPERIENCE CAN BE, THE REASON
WHY MOST SOFAS COST SO MUCH,
THEY CAN BWITH ULKWHERE CAN'T
BE SHIPPED SMALL CONTAINERS WE
FIGURED OUT THE WAY TO SHIP
HIGH END IN SMALL CONTAINERS
ALLOWS US TO CUT OUT SEVERAL
HUNDRED DOLLARS SHIPPING COSTS
ALSO DELIVER FASTER SO YOU CAN
ORDER A COUCH ON LINE GET IT
WITHIN A WEEK OR SO --
>> ARE WE PUTTING IT TOGETHER
WHEN IT GETS TO THE APARTMENT.
>> YOU DO HAVE TO PUT IT
TOGETHER YOURSELF TAKES I
PROMISE YOU VERY EASY, IT IS
MATTER OF MINUTES.
>> I CAN'T PUT ANYTHING
TOGETHER.
>> [LAUGHTER]
>> MATTER OF MINUTES WILL COME
TOGETHER.
>> I THINK YOU CAN DO IT
MARIA.
>> ALL RIGHT.
>> TELL ME ABOUT NAME WHY
BUREAU
BUREA
UREA
BUREAU A WORD PEOPLE KNEW
DIDN'T USE EVERY DAY WE CAN
OPEN IT TO US HAD SENSE OF
OPEN IT TO US HAD SENSE O
COZINESEVASTOVA.
>> DIRECT TO CONSUMER MATTRESS
COMPANY ONE SURVIVING PART
ABOUT CASPER AMONGST MILL APP
GROUP WILL TAKE YOUR MATTRESS
90 OR 100 DAYS NO QUESTIONS
ASKED.
>> WHAT RETURN POLICY.
>> IF YOU BOUGHT YOU HAVE 30
DAYS TO TRY IT OUT THEN YOU
CAN RETURN IT.
>> IF --
>> 30 DAYS?
>> NOT 100?
>> WE HAVE VERY FEW RETURNS,
BUT ONES WE DO HAVE THEY
HAPPEN QUICKLY, I THINK, WITH
SLEEP, YOU WILL KNOW RIGHT
AWAY VERY COMFORTABLE MORE --
SO DISCLOSURE I LOVE WHAT YOU
GUYS ARE DOING WITH SO DIRECT
TO CONSUMER BUSINESS NOW YOU
ARE ARE OPENING A RETAIL
PRESENCE CAN YOU TELL US A
LITTLE BIT ABOUT THAT I THINK
REALLY GOING TO HELP YOUR
BUSINESS.
>> YEAH.
YOU KNOW FOR OUR PRODUCT IN
PARTICULAR, YOU KNOW, IT TAKES
A LOT OF THOUGHT, TO PURCHASE
A SOFA THAT COSTS OVER 1,000
DOLLARS, SO WE KNEW VERY EARLY
ON WE WANTED TO HAVE A
PHYSICAL SPACE WHERE YOU CAN
TRY OUT THE PRODUCT AND FOR
US, ANOTHER THING TREND OF ALL
NEW BRANDS LAUNCHING
EXPERIENTIAL STORES WHAT WE
WANT TO DO AS WELL CUSTOMERS
DON'T WANT TO JUST BROWS THEY
CAN DO IT ONLINE.
WE WANT TO CREATE A SPACE FOR
PEOPLE CAN ORGANICALLY TRY OUT
A PRODUCT, SO WHAT I MEAN BY
THAT YOU CAN HANG OUT NO
THEATRE IN THE BASEMENT YOU
CAN WATCH TV.
>> AND KIND OF LIKE REALLY --
>> LET ME ASK YOU WE ARE
MEXICO TO MISSISSIPPI.
WHY DID YOU MOVE PRODUCTION.
THE COMPANY MOST U.S.
MANUFACTURES KIND OF LAUGHED
AT US SAID YOU ARE GOING TO
USE HIGH QUALITY MATERIALS
SHIP SOFA IN A BOX DOESN'T
MAKE SENSE YOU NEVER MADE
FURNITURE BEFORE YOU DON'T
KNOW WHAT YOU ARE DOING.
>> WE WENT TO MEXICO CITY,
THROUGH A BUSINESS SCHOOL
CLASSMATE CONNECTION, SORTED
MANUFACTURES REACHED OUT TO US
SAID I THINK YOU MIGHT BE ON
TO SOMETHING HAPPY TO BRING TO
U.S.
>> IT WAS NOT IMPACTED BY
TARIFFS WE DID WANT TO PRODUCE
IN U.S. I THINK JUST -- IT IS
CORRECT THING TO DO IMPROVE
COMMUNITIES THAT YOU LIVE
WAS NICE TO GET BACK DOWN
THERE, AND LOVE THAT --
>> AWESOME.
>> GOOD STUFF THANKS FOR
JOINING US.
>> WE WILL BE WATCHING, CHECK