Hi of photographer David Flores and today I'm hanging out with my pals from B&H and
Canon and we're taking an exciting first look at the brand new SPEEDLITE 470EX-AI.
I love flash photography.
But there can be some problems with harsh direct flash.
You get that hard light, hard shadows, blown-out highlights.
One of the ways to soften that light up a bit is by employing a bounce technique.
Bounce is a skill-based flash technique where you point the flash head up or to the side
essentially bounce the light and make it larger softer, more flattering for your subject.
Because it's a skill-based thing take some time to master.
This is where the 470EX-AI steps in.
There's a sensor right at the front of the flash head.
That measures distance between the subject and the flash.
Then it resets itself measures that distance between the SPEEDLITE and the ceiling.
Run some calculations and a motor automatically positions the flash for optimal bounce.
The setup is really easy.
Turn the camera on, turn flash on.
then I'm going to switch this into the auto intelligent bounce mode.
From there, press this button on the back--going to make two flashes then measure its subject
and the distance to ceiling.
And then you're ready to go.
I can make an exposure horizontally and then when I go vertically double tap the shutter
button and a motor automatically repositions the flash.
Now, for folks that want to position the light on their own or the angle they want that bounce
to come in as a semi-auto mode It works in a really easy way.
You just, turn the camera right on, Turn the flash on.
I'm going to set the flash to semi auto mode and from here you just position the flash
head wherever you like.
Find the angle that works best for you.
And then you're going to hold in the angle set button, look a little blinking blue light
on the back the flash, Let go, its solid so I've set my angle.
Can make my exposure horizontally, If I go vertical, double tap the shutter.
There, right on its own it's finding the same angle.
If you want to position the flash on your own without any help from the auto intelligent
feature, set it to off here and you can point the flash head wherever you like.
Our first setup is on a nice clean a gray seamless, Renee and I just want to make a
clean classic portrait.
So I'm going to put this into Full Auto AI Bounce Mode and we're going to get going.
Ready to make some pictures Renee?
Alright awesome!
I don't think I can overstate how cool it is if it is spinning around and just pointing
straight up to get the bounce for us.
Okay so we got a new set up now we're shooting against the a black seamless and Renee and
I want to make a more dramatic style portrait.
So, I'm going to go into the Semi Auto Mode and this allows you to position the flash
head wherever you like.
Because you want this more dramatic angle this up and off a little bit more to the left.
That's going to make the bounce bring the light across the subject a little bit more
dramatically from left right.
What's cool about this mode is the flash remembers that angle so I'm going to get consistency.
Whether I'm shooting horizontally or vertically.
Well I had a great time using the SPEEDLITE 470EX-AI today.
The Auto Intelligent Mode in full auto was amazing on our first set up.
The Flash shows the proper angle for bounce and it filled in light everywhere made a great,
general clean portrait for Renee.
For our second setup we wanted something bit more dramatic, so we set the Flash and semi-auto
mode I put the angle where I wanted it.
I wanted to light to come down more dramatically from left to right.
I was getting consistency whether I was shooting horizontally or vertically we have that nice
dramatic left to right light in every frame.
So, if you're a photographer that's just starting out in flash, maybe you are making portraits,
you are shooting some events, the 470EX-AI can significantly shorten the learning curve
on using a bounce flash.
Now likewise, maybe you're a seasoned photographer that shooting a lot of events.
This can be a huge time saver.
It's going to consistently set the angle for balance whether you are shooting horizontally
or vertically.
For more on the Canon SPEEDLITE 470EX-AI Visit B&H.
I'm photographer David Flores, see you next time.
You can hear it like whirling around!
There's like a little helicopter right over my head it's cool!