Hi, this is A Minute of Overpass.
My name is Eric and I make apps.
Now this week I wanna talk about the importance of app landing pages.
Okay, so this week I wanna talk about landing pages for your apps.
Now a landing page, for those of you who don't know, is just like a webpage, like it could
be a website or it could just be like a single page on the web someplace which kinda links
to your app in whatever app store it's in.
So let's say you have an Android and an iPhone app and you would have like a single page
for that.
Actually, let me show you, just to give you an idea.
Here's what we have for Ear Spy.
Here's our Ear Spy landing page.
Now we link to it on the Overpass website, obviously, but we also have the EarSpyApp.com
landing page so if you go there, you could see, it's kind of a nice looking theme that
I think we just got from ThemeForest and just sort of spent a couple of days customizing
it.
And it's nicer than the Google Play page or the iTunes page 'cause we can provide more
than just screenshots and a short little video.
We can include all kinds of information and it's not against the rules to include some
reviews and features and all that kind of stuff.
The big thing is that we have a link to the Android store, the iPhone store, oh sorry,
the iTunes, and the Amazon store and then any other store that we added in the future.
We're not including like the smaller ones.
That's an example of a landing page.
The reason I'm talking about it this week is this is one of the big topics among app
developers.
Like I used to listen to a lot of podcasts, I still do, a lot of the app podcasts out
there are really really good and it's good to learn things.
But, one of the big conversation topics is "Does your app need a landing page?" and it's
kind of like, if you didn't know anything, you know if you're giving somebody advice
and they ask you if they should have landing page and you say, "Yeah, sure why not?", it's
another line in the water but I just wanna show you the success we've had with this.
So we got the Ear Spy landing page here, we've also done all the ones on the Overpass site.
So on the Overpass site we have all the app pages, all the apps have their own page here.
So you could go through and see if there's a video, we could show the video and all that
kind of stuff.
But we also have like for quite a lot of them, we've created like a custom landing page as
well.
So we actually have, like for some of our apps, three landing pages.
So here's one for Chinese Mandarin Alpha Team.
So we got, it's a bit more sales-y, it's a bit more SEO type of thing.
We're trying to get the right keywords, you know, the goal here is that if somebody is
Googling "I wanna learn Chinese with a game", then hopefully our webpage would come up and
even if they don't find it through the app store, they'll find the webpage and then this
webpage will have links to say, the App Store and Google Play.
And then the videos and any reviews that we have, and the key features and all that kind
of stuff.
So, how well does that work?
That's a strategy, a lot of app developers do that.
So I just wanna give you like some insights of how that works for us.
So let me show you the Google Play page here for Ear Spy and you go here to the User Acquisition
section and you could see here's a week from a few weeks ago which is during this week
we had 84, 885 views of the app store, the Google Play page.
And here you could see that it's actually, you know, 81, 967 of those came from within
the Play Store.
So it's either been a recommended title or they found it through searching and all that
kind of stuff.
So, through Google Search, only 1, 100 found it and through third part referrers, which
would be my landing pages, it's only 1, 803.
So we talk about how well landing pages actually work, that's actually a very small number.
I mean, it's almost like it wasn't worth doing.
Conversely, if I show you the Ear Spy page in App Analytics under iTunes, you could see
here, during this time period, I think this might be all time actually, it's been viewed
299, 694 times in the App Store.
But if I go to sources here, you could see that, if I go to top websites, it's only been
found through Google 570 times.
And if I scroll all the way down here to the bottom, you could see there's the Overpass
website, only 25 people actually came to the App Store page from the Overpass site.
So it's not very many.
And if I go way down here, you could see here's the EarSpyApp.com, only 17.
So you know, setting up that website, now for us, it's not a big deal because we have
all the skills.
Like I said, it was a couple of days' work, we have a web server, all that kind of stuff,
so we put it up there and it's another line in the water.
It's like if you're fishing and you have an extra fishing rod, you might as well throw
it into the water 'cause you might catch another fish, even how unlikely it might be.
So my advise in doing landing pages: Don't use that as your core strategy.
It doesn't work that well.
It's good to have.
You know what really is good having a landing page for, is that for outbound social media.
So like if somebody tweets, they say "I wanna learn Swahili" or something like that, then
I can send the landing page for Swahili Bubble Bath or whatever.
So I don't have to say, Are they on iPhone?
Are they on Android?
Which link should I send them?
I just send them one page, so that's one link.
Basically I take two or three links and put it on one page and then they could see a bit
more information about it and download and that actually, it works really well there.
So for an outbound type of thing, it really works.
So that's it for this week.
Now if you have success or failures with landing pages, please leave a comment below and include
a link to the landing page too because that would be good for us to see you know how things
are working.
You say "hey this works really well for me" or "hey this is what I did and I got like
ten downloads or whatever" so you know, that would be really interesting to see.
So anyway, that's what I wanted to talk about this week, it's landing pages.
The experts, the "app experts", will tell you that they're super important but in my
experience, they're not really that important at all.
So that's it for this week.
I'll talk to you next week.
Goodbye!
Hey, I really hope you liked that video.
Now I do this once a week, so if you wanna hear more or you wanna hear more about our
experiences with the app store, either Google Play or iTunes, please go ahead and subscribe
to the channel and please like this video and leave a comment.
I love reading the comments, I love hearing what you have to say, even if it's just hello
or whatever.
And like I say before, If you're not sure what to say in a comment, like I never know
what to say in a comment, I'll make it easier for you.
Like if you liked it, just go ahead and say "Gnarley", which is an 80's term, or if you
didn't like it, just say "Bogus", and didn't think any of it, just say "Eh".
So that would be a big help.
And another thing you could do, which I'd really appreciate it, if you're on the app
store and you wanna try one of our apps, look up some of the Overpass Apps applications
either on iTunes or Google Play and leave a review and let us know what you think about
it, either good or bad.
We're all trying to build up in the market so that would be a big help.
So that's it, I'll talk to you next week.