Have you ever wondered if you should be using snapchat ads either for your own
business or maybe even for a client's business well in this video we're gonna
talk all about whether snapchat ads are worth it or not so stay tuned we got to
give them for you aren't welcome back everybody and thank you for joining me
my name is Jordan Steen also known as Cereal Entrepreneur and at this channel
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when it comes to snapchat ads you really have to be able to look at a couple of
things number one being the platform itself and its user base number two
being the budget that you actually have to spend on these types of ads number
three being where your business or your clients business is located what their
geographical reach is like are they only local are they statewide regional
national international all of those three things are the big factors that
are going to kind of let you know whether you should be advertising on
snapchat so let's talk about that a little bit more specifically so guys the
primary user base of snapchat ads is from ages 13 to about 34 and that being
said about 70% of their entire user base is female letting you know that number
one they're super young number two they're most likely women that being
said if your client or if your business doesn't have a product or service that
targets number one has to be younger and number two most likely women then you're
probably not going to the best results on snapchat on top of
those statistics 45% of those people are between 18 and 24 which those
demographics are either millennial or Generation Z and they actually use
snapchat 30 percent of them use snapchat daily so again this is just signifying
that snapchats user base is super young if your product or service doesn't cater
to a young audience you're not gonna have success so in my opinion guys most
businesses aren't going to benefit from marketing on snapchat or at least using
snapchat ads and the reason why is because most businesses don't have a
super young audience now obviously there are products and services out there that
do but again the majority of your clients that you're going to be working
with in your local markets are not gonna benefit from this type of approach oh
and really quick guys make sure to leave a comment right below this video telling
me your story about your marketing agency we're gonna pick one winner and
basically that one winner is gonna get access to our mentorship program for
three months absolutely free so tell us about your story we want to know so guys
when we start to look at snapchat ads we want to look at the first and foremost
thing who is your ideal customer are they in the demographic that really
matters to you or are they not do they have disposable income that they could
potentially spend on your product or service or is your service out of
necessity that they could actually afford that product or service most of
the time since you're marketing to a younger demographic it isn't something
that's needed for day-to-day life but it is something that could potentially be
interesting to someone and if they have disposable income could be something
that they take advantage of and then finally are they even engaged on that
platform there's still a lot of Millennials and generations II people
and even older generations who just don't use snapchat and the reason why is
because Instagram came out with stories not too long ago it's kind of got rid of
the whole snapchat you know purpose in my opinion snapchat still holding on
because they have the cool messaging feature where things are automatically
deleted after 24 hours or after an hour or immediately the next thing I want you
to consider is what is your ad budget and the reason why I asked that is
because snapchat actually asks you and requires you to spend a minimum of $50
per day now this is a lot of money on ads especially when you don't know if
the platform is gonna work or not and $50 per day just on snapchat means
you're probably not getting to put that money into other platforms or hopefully
you have a large enough budget and you're not
just using snapchat but you're already considering those other platforms like
Facebook and Instagram and this is just kind of some extra budget but
understanding that it is an expensive platform and not only that snapchat ads
are great performing snapchat ads are also expensive getting that ad created
and set up all of that's gonna be expensive too so guys really ask
yourself if it's going to be worth it for you and your client oh and really
quick if you guys are getting started with your marketing agency you know
you're just getting started want to learn some more information check out
this video up here in the top right hand corner I know you're gonna like it it's
all about starting a marketing agency in 2019 everything you're gonna want to
know so what our snapchat ads actually good for well one of the categories that
does really really great on snapchat is the retail industry for clothing watches
and jewelry things like that do really well on snapchat because it's more about
appearance it's more fun it's more engaging type of content usually so they
usually do pretty well any type of novelty items also can do really really
well things that are considered an impulse purchase can do really well on
snapchat again if it targets that younger demographic another thing that
I've seen that's actually you know semi popular are bigger brands like I've seen
Motorola ads go on there and they're not actually trying to drive sales they're
more of a branding style ad it's like a six-second brand story at and along with
those big brands companies like software companies actually do a b2c style of
software where it's maybe an app or something that you use for dating or
something like that and they're trying to promote their now what industries are
going to be effective as far as snapchat it's pretty much going to stick to b2c
b2b is not really going to be effective so when you look at b2c style
restaurants you'll want to consider things like regional or national
restaurant brands cafes again clothing lines cafes or anything that again has a
large attraction in a large audience it's really about having a massive
audience to market to with snapchat ads because of the fact that you are limited
on who you can sell to and the last thing I want to mention to you guys is
looking at local versus like a national or international regional statewide
campaign local is really the only place where that it becomes difficult to use
snapchat and again it's because of the size of your audience whereas a business
that might have a statewide reach a regional reach national or international
reach has millions and millions potentially of customers that they can't
are so understand most local businesses like
98% of the time snapchat is not going to be an affected use of their ad budget
but anybody else who has a large geographical footprint meaning they have
customers all over the place is usually going to perform a lot better so right
below this video leave a comment do you think snapchat ads are good for any
other businesses outside of national regional businesses can you think of a
local business that snapchat ads might be beneficial for leave it in the
comments below but that's it for this video guys thank you for staying till
the end since you did make sure to check right below this video in the
description you'll find the link to our som a checklist and training also make
sure to leave a comment on what you learned in this video we'll pick one
winner to give away three months of our mentorship program too but that's it for
this video guys I will see you on the next one until then Cereal Entrepreneur
out bye ready to start living the six-figure work where ever be your own
boss lifestyle will at Cereal Entrepreneur Academy we'll teach you how
to use a laptop and internet to start your own social media and digital
marketing agency get started with our free Facebook Ads training links in the
description below guys see you in the course Cereal Entrepreneur out