Alex Banayan: One of the best pieces of advice I got on this journey was the difference between
a linear life and an exponential life.
A linear life is: you get an internship; you get a job; you get a promotion; you save up
for a vacation, and you just go step by step slowly and predictively your whole way through.
And again, there’s nothing wrong with that, but you have to be clear with yourself about
what you want.
An exponential life is about deciding that you’re not going to wait around, you’re
not going to hope someone just hands you what you’re hoping for, it’s about grabbing
onto it for what you want.
So over the course of this seven year journey, whether it was tracking down Bill Gates, which
took two years, or Lady Gaga, which took three years, in every industry possible—Maya Angelo
for poetry, Jane Goodall for science, Pitbull, Quincy Jones, Tim Ferriss, Larry King—they
all couldn’t have been more different on the outside.
But as I heard their stories and started to dissect how they launched their careers, I
realized there was this common melody to everyone’s story.
And the analogy that came to me—because I was 21 at the time—was that it’s sort
of like getting into a nightclub.
So there’s always three ways in: there’s the first door, the main entrance where the
line curves around the block, where 99 percent of people wait in line hoping to get in.
And then there’s the second door, the VIP entrance where the billionaires or celebrities
go through.
And school has this way of making us feel like those are the only two ways in: you’re
either born into it or you wait your turn like everybody else.
What I’ve learned is that there is always, always the third door, and it’s the door
where you jump out of line, run down the alley, bang on the door 100 times, crack open the
window, go through the kitchen, there’s always a way in.
And it doesn’t matter if that’s how Gates sold his first piece of the software or how
Lady Gaga got her first record deal, they all took the third door.
So The Third Door isn’t a prescription or a recipe, it’s really a mindset.
So if you look at Steven Spielberg, the way he did it was: he was rejected from film school,
so instead of giving up on his dream he decided he would take his education into his own hands.
So the way the story goes, according to Spielberg, is that one day when he was around 19 years
old he jumped onto a tour bus at Universal Studios, rides around the lot on this tour,
jumps off the bus, hides in the bathroom, waits for the bus to drive away and starts
walking around the lot.
And as he’s walking around he bumps into this man named Chuck Silvers who works at
Universal Television.
And Chuck Silvers sees this kid and says, “What are you doing here?”
And Spielberg tells him his dream.
And they end up talking for a while and Silver goes, “Do you want to come back on the lot?”
And Spielberg goes, “That would be a dream.”
And Chuck Silvers writes a three-day pass.
And Spielberg goes every day back to the lot for the next three days.
But on the fourth day Spielberg puts on a suit, gets his dad’s briefcase, walks up
to the security entrance, puts a hand in the air and goes, “Hey Scotty!”
And Scotty just waves back and Spielberg walks right through.
And for the next months Spielberg goes back onto the lot, going into editing rooms, learning
as much as possible, sneaking onto sets and soaking it all in, really creating his own
education.
He is asking producers out to lunch, talking to actors and actresses, but eventually Chuck
Silvers, who became his mentor, gave him one of the best pieces of advice.
He essentially said, “Stop schmoozing and go make a quality short film that you can
have in your hand and show to people.”
And it sort of busts that myth of, “It’s not what you know, it’s who you know.”
It’s really also what you know or what you have to show!
So Spielberg takes the advice to heart, makes this incredible short film called Amblin.
And when Chuck Silvers sees it he’s so moved that a single teardrop falls down his face.
And Chuck Silvers reaches for the phone and calls the Vice President of Universal Television,
Sid Sheinberg.
And he goes, “Sid, I have something you have to see.”
And Sid goes, “Look, I have a lot to watch right now.
Is it that important?”
And Chuck Silvers goes, “It’s that goddamn important.
If you don’t watch this tonight someone else will.”
Sheinberg watches the film the next day, says he wants to see Spielberg immediately, and
gives him a seven-year contract on the spot.
That’s how he became the youngest director in Hollywood history.
The key to that story though—of course Spielberg had incredible talent, so do a lot of other
wonderful young directors—the difference between that story and every other story that
doesn’t work out, to me, is Chuck Silvers, who I saw sort of this “inside man”, someone
inside of the organization who believed in Spielberg enough that he put his reputation
on the line.
If Chuck Silvers didn’t write that three day pass, if he didn’t give him that wonderful
advice to make that short film, and if he didn’t call Sid Sheinberg and lay it all
out for him and say it’s that goddamn important, none of this would have happened.
So anyone who is trying to break through, not really in an age in life, it’s not about
an age in life it’s about a stage in life.
If you’re starting something new, if you’re reaching for a dream, find that inside man
or woman who’s willing to put their reputation on the line to help you get in.
So an exponential life is about very much the concept of The Third Door, which is running
down the alley banging on the door finding a way in yourself, and it’s about deciding
that life isn’t going to slowly and predictively give you what you want.