welcome back guys this is episode 7 of
my etsy print on demand series for 2021
and today we're talking all about
something that etsy really did a great
job with and that is
personalization so the mechanism that
they built
to enable personalization from the
seller perspective is really awesome
you can enable personalization in a few
clicks and
as well as on the buyer side it's very
easy to use
the personalization option sometimes
it's required sometimes it's optional it
all depends i'm going to show you how to
set it up
on any or all of your listings i'm going
to show you how to accommodate
personalized orders
on the printful side of things but
what's really cool is that
while i'm showing you how to use
printful to fulfill your etsy orders
using print on demand and basically do
it all automated so that you can scale
the personalization side of things it's
not fully automated however
printful built in a mechanism on their
end to accommodate personalized orders
i think it was like december 2018 if i
recall correctly
and they basically did it just for etsy
so it's really cool it makes it
pretty seamless to fulfill these
personalized orders i'm going to show
you everything you need to know so let's
get started
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that would be awesome this is episode 7
of my etsy print on demand series if you
missed the previous videos i do
recommend watching them in order
i'll go ahead and i'll drop a link to
episode six where i showed you how to
get your first
five star review right there in the
youtube cards that one you do not want
to miss
all right and now we are on to part
seven all about personalization so if
you guys have ever shopped on etsy
this probably looks familiar you've
probably seen this at least once
where you see the personalization option
on the right hand side of the listing
screen underneath the title the price
the color the size etc now it's not
always there the seller has to enable it
and if you watched the previous videos
in the series
you may recognize the design there so
that was actually the first
uh product the first shirt that sold on
our brand new
etsy shop and i got smart after that and
i was like oh
we should enable personalization because
people can add text above or below
so we went ahead and actually put that
in the personalization message right
here that you see
it says i can add text to the design
above or below or both
just let me know what you'd like and
then etsy automatically puts a 256
character limit i guess my chair is
blocking it behind me but i'll show you
how to do all of this
and i just wanted to let you see what
the finished product looks like though
right up front so this is the back end
etsy listing edit screen and i've
highlighted
the personalization section so in order
to get here you can either go to your
listings in your shop manager
and then edit whichever one of them you
want to enable personalization on or you
can just create a brand new etsy listing
and before you publish it you know how
you have to go through and you know you
see the title the images
the attributes the tags all those things
well there is
hidden away a personalization section
now by default it's not expanded
so what you'll need to do is you see the
switch up there that says on in the
screenshot
find it and then it'll say off go ahead
and click it it'll toggle to on and you
should see these two options
so on the left hand side you see the
instructions that we can leave to the
buyers
i do recommend you know tailor your
instructions
to the specific design and or product
that you're selling i wouldn't just have
a generic copy paste
because you know think about it if
you're selling a uh
let's say a coffee mug and you know in
this case i was selling a t-shirt with a
t-shirt i have a lot more design area to
work with
or at least i feel like i do if i'm
selling a coffee mug
you know you may want to be more
restrictive of what you allow somebody
to provide you you know very often you
can find i was just looking at one looks
like i closed the tab on my side monitor
here
i was looking at like unicorn shirts and
one of the best sellers was offering
like
personalized unicorn shirts and they
were all about birthday parties for
young kids
and it was a lot i looked at all the
reviews and it was like a lot of parents
that were getting their kids names like
mother of the birthday girl and then the
name of the kid
and so part of their personalization
instructions were
like hey like do you want to let me know
the name of the kid and your
relationship to them
so you can you can do things like that i
think the
less complicated you make it the higher
your success rate is going to be
and the less back and forth
communication you're going to have to
have with each buyer
um but the reason also i mentioned like
if you're selling a coffee mug or
something small
you know by default when you enable
personalization do you see over there on
the left hand side it says character
limit
and it's defaulted to 256. imagine if
somebody types a 256 character message
and they expect that to show up in
addition to whatever design you've got
on a coffee mug you may have a lot of
trouble actually making that work
in the end design plus you don't want it
to look crappy otherwise they may return
it or complain
so you know i like to kind of be
restrictive if i'm gonna do something
like open-ended or
ideally it's typically something like oh
what's your relationship to the person
or oh
you know what's their name or something
like that anyways just giving you some
examples here
there's no real right or wrong way to do
this but since it's open-ended i do
recommend being pretty specific
and then also you see over here over my
uh shoulder
it updates in real time what the buyer
will see
on your listing so you can basically
preview it as you go
now here's another example i believe i
stole this from printful and you can see
one of the like printful default designs
just got some you know simple stencil
design
of some mountains and then above it it
says your name okay
and in their example they say add your
personalization what name do you want on
this shirt by the way in printful's
example
if we go back to the screen you notice
how it says
personalization is optional and it's got
checked well on
my design personalization is optional
you know we don't need to add text
it's not a requirement on printful's
design it says your name so they're
making it required
just pointing out the difference there
so that is an option and then
what they do and this is actually from i
found the email from when printful
initially announced this you can see
there's a sled on the logo because this
was in like december of it was either
november december i think 2018
when they launched support like full
support for product personalization for
etsy which is awesome
printful's engineers are great and
they're very um
like agile and responsive to to new
things
so this is probably something that is
useful for you to see
when you get a personalization order
from etsy
you see a blue p on the order on your
order dashboard in printful this is
indicative of what does p stand for
yes personalization so you know how to
identify these orders
that you're going to need to have a
little bit of manual intervention
typically everything on printful is just
turnkey autopilot
uh you don't need to intervene with the
personalization stuff you do
printful should also recognize the
personalization order and when they
email you
that they see the order and that action
is required from you they will let you
know so you also don't need to go
through your order dashboard
well okay when you click the link in the
email it'll take you to the order
dashboard so technically you will see
this
but then you just click the order it
pops up the screen go ahead and when
that thing pops up
click edit or change order and then you
should see this prompt right here now
typically you don't need to
edit a design or edit a product that's
definitely not something that's typical
that's less than one percent of all
orders i've ever fulfilled probably like
a fraction of a percent
and what you're going to want to do is
where it says front and it's got the
design
click edit now from here you have some
options
okay i used to sell designs where every
single order that came through
i would go into photoshop on my computer
and by the way when i was selling like
in this scenario i'm describing if i
knew i was going to need to go to
photoshop
i would save the psd template so that i
could crank out the new personalized
designs very quickly very easily you
guys know i don't want to waste more
time than is required to get things done
because time is money
you already know that spiel so you don't
have to do that though the reason that i
would do it that way
was if i had some font that wasn't built
into printful's
text wizard whatever you want to call
this it's in the design tab
so if you are going to use a font that
printful already supports
you don't need to do what i just
described where you go into photoshop
and create a brand new
you know flat image that you then upload
for just this one personalized order
what you can actually do is go into
printful's
edit prompt and then click the text tab
and you can use their text tool
just add a new text layer they have a
bunch of fonts that you can select from
various colors
you can change the text size you can
change the letter spacing
pretty basic stuff but you know very
useful and if it works here
this is the quickest most efficient way
of doing it because then you don't have
to launch photoshop and all that
so i just wanted to make sure you guys
were aware that this exists
all right and that's all i wanted to
cover in this video so hopefully that
was useful if i missed anything related
to personalization let me know in the
comments below but i think
personalization is a great way to stand
out and set yourself apart from a lot of
your competitors
also you know even if you don't enable
it sometimes buyers will just message
you and say hey can you do this for me
at least in my experience i had a lot of
buyers reach out to me while i was on
etsy
all right guys make sure you're
subscribed in part 8 the next
installment of the series
i'm going to show you how to do
something that i still don't see a lot
of shops doing
and i really think it is a great way of
distinguishing yourself
from your competition i'm going to show
you how to run a sale and i'm going to
give you some tricks
i'm not just going to say here click
here click here click here i'm going to
give you tricks to like do these
like implement these sales at scale and
how to do some other really cool tricks
i don't want to give away too much right
now so make sure you subscribe so you
don't miss part eight
i really appreciate you sticking with me
till the end do me a quick favor if you
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drop a like on the video that really
helps and just a reminder i did write a
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one of the ten modules covers etsy
there's nine other modules covering
things like
fully automated print-on-demand
workflows how to sell on amazon how to
do niche research how to do designing
it gives you access to my full redbubble
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uh so check that out if you're
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thanks for sticking with me make sure as
you watch that you take action and try
to implement the things that you're
learning
and guys i'll see you at part 8.
[Music]
you