Iddarammayilatho is a 2013 Telugu Romantic Thriller Film. The film, directed by Puri
Jagannadh, stars Allu Arjun, Amala Paul, Catherine Tresa and Shawar Ali in the lead roles. The
film was entirely shot in Spain and Paris. Bandla Ganesh has produced the film under
Parameswara Art Productions. The film was simultaneously dubbed and released in Malayalam
as Romeo & Juliets. The film is also Dubbed in Hindi as Dangerous Khiladi 2 to be telecast
in first quarter of 2014. Iddaramyilatho was released in 1,600 theaters worldwide on 31
May 2013.
Plot Corrupt Central Minister, is facing accusations
over possessing black money of one hundred thousand crore, and laundering it into Europe,
through his un-suspecting daughter, Akanksha, a psychology student who goes to Barcelona
to pursue higher education. Akanksha finds a diary in her flat in Barcelona, and out
of curiosity she starts reading the book which unfolds the romantic drama between Sanju Reddy
and Komali Shankarabharanam. Akanksha gets engaged in Paris with her father's hench man.
Incidentally, she runs into Sanju Reddy, and gets to know him. Sanju is an engineer turned
lead guitarist of a music band, and makes his living through street and stage performances.
As narrated in the diary, Komali comes from an orthodox Telugu Brahmin family, into classical
music, and ends up learning violin, at a musical school in Barcelona under Fiddle-professor
Brahma. In a twist of fate, she falls in love with Sanju and gets approval for their inter
caste marriage, from their parents in India. Komali unknowingly gets caught after a video
footage that she accidentally shot while a henchman kills a Spanish Ambassador, in the
process of money laundering. Sanju saves Komali from the henchman, on a couple of occasions;
this is where the story in the diary ends abruptly. Out of curiosity Akanksha starts
questioning Sanju about their love story and in the process ends up with disturbing facts.
On continuous asking by Akanksha, Sanju tells her that Komali is dead. It is then shown
in flashback that for fixing the marriage of Sanju & Komali, their parents had come
to Spain. It was at that time that Komali is kidnapped by the brother of Shawar Ali
& when Sanju comes to save her, Komali is murdered by the brother of Shawar Ali. In
a fit of rage, Sanju bashes up the whole gang & the brother of Shawar Ali goes into coma.
On hearing this, Akanksha feels pity for Sanju & falls in love with him. She also tries to
bring Sanju out of the memory of Komali but in vain.
Akanksha runs to Sanju to tell him about Komali and at that time, Sanju gets surrounded by
the men of Shawar Ali. Sanju while bashing up his men, tells Akanksha that it was his
plan to trap Akanksha in his love to avenge the death of his & Komali's parents at the
hands of Shawar Ali. It is then shown in flashback that after beating up the brother of Shawar
Ali, Sanju had taken the body of Komali to the Hospital, from where Sanju's Dad calls
up the Central Minister to arrest Shawar Ali in Spain, after watching the video footage.
The Minister then calls up Shawar Ali to finish off this trouble in order to save himself.
Shawar Ali, then goes to the hospital & kills Sanju, his parents as well as Komali's parents.
However, Sanju & Komali do not die. It is then revealed that Sanju has been all this
time waiting to get his revenge & has made Akanksha his pawn in this game & it was him
who faxed their photo in order to make Shawar Ali jealous, so that Shawar Ali will come
himself to kill Sanju. Cast
Allu Arjun as Sanju Reddy Amala Paul as Komali Shankarabharanam
Catherine Tresa as Aakaanksha Brahmanandam as Fiddle Brahma
Tanikella Bharani as Father of Komali Shankarabharanam Nassar as Father of Sanju Reddy
Ali as Gudivada Krishna Shawar Ali as Shawar money launderer
Subbaraju as Brother of Shawar ali Kaajal Vashisht
Rao Ramesh father of Akanksha Damien Mavis as Spanish Ambassador
Steven Dasz as Henchman Srinivasa Reddy
Devshi Khanduri in item number Production
In September, Amala Paul was selected to play one of the female lead. First the makers chose
Tapsee Pannu for the another role, which was later bagged by Richa Gangopadhyay. But Richa
was officially replaced and Tapsee Pannu was selected as the second female lead in the
movie. Later, Catherine Tresa replaced her. Chakri was the initial choice for music director
but Devi Sri Prasad was roped in later. The film was officially launched on 18 October
2012 at Ramanaidu Studios in Hyderabad. Movie First Look was launched on 10 March 2013.
The director winded up films and went to shot digitally using Arri Alexa cameras with ultra
primelenses. A theatrical trailer was released on the occasion of Allu Arjun's birthday on
8 April 2013. Release
The film's overseas rights are owned by Blue Sky for approximately 30 million It released
worldwide on 31 May 2013 with a U/A Certificate from the Censor Board. The movie released
in a record no. of 175+ screens in overseas by Bluesky with Digital Quality on 30 May
2013. Home media
The Blu-ray disc was released on 8 October 2013 through Sri Balaji video.
Reception Iddarammayilatho received positive to mixed
reviews among the critics, Jeevi of idlebrain.com gave a rating of 3 on scale of 5 and opined
that first half is entertaining. It's a stylish film though emotions didn't work."Mahesh S
Koneru of 123telugu.com gave a review stating "'Iddarammayilatho' is a very stylish offering
from Puri Jagan. Allu Arjun's performance, Catherine's glamour and the action sequences
are assets for the film. Slow pace in the second half and the absence of traditional
Puri Jagan elements like heroism and punch dialogues might hamper the overall experience."
Girija Narayan of Oneindia Entertainment gave a review stating "Iddarammayilatho is definitely
a good movie to watch. The movie gets a lot more interesting in the second half. The climax
definitely lets the viewers go home happy." Sasidhar AS of The Times of India gave a review
stating "Iddarammayilatho hits you like fresh air, and you instantly fall for the lead characters,
refreshingly flesh-and-blood with their set of quirks, flaws and strengths. The first
half does ramble a bit and takes time to build up into a riveting second half." APHerald.com
gave a review stating "Iddarammayilatho is one time watcher and entire credit goes to
Puri Jagannadh." SuperGoodMovies gave a review stating "'Iddarammayilatho' is a beautiful
and stylish movie of Allu Arjun and Puri Jagannath. Definitely it is a worthy watch."
Box office Iddaramyilatho has collected 800 million gross
in 8 weeks worldwide and A Share of 500 million in 8 weeks which is exactly double of 2007
Blockbuster Desamuduru under same combo As it raked 250 million Share with a gross figure
of 400 million in 100 Days. Iddaramyilatho collected 500 million mark in its first week
it has been a routine for Allu Arjun films. India
The film had a Good Start in A, B and C Centres in its first weekend. The film collected 195
million on its opening day at worldwide circuits which is a record for Allu Arjun. It showed
improvement irrespective of mixed reviews, ending up with a collection of 270 million
in 3 Days at the Indian Box Office. The movie collected a total of 450 million at the Box
Office at the end of its opening week. The film continued to gross steady revenues at
all areas, receiving much better response at A Centres, when compared to B and C Centres.
The film completed 50 Days in 19 Direct Centers on 19 July 2013. In Nizam Area Iddaramyilatho
collected a Share of 125 million in 70 Days. Overseas
The movie collected a total of 9174,000 in just 3 days of release. At its opening weekend,
the movie collected a total of 17.1 million at the USA Box office. Iddaramyilatho was
a good grosser at overseas It collected $1 million in its full run.Iddaramyilatho earned
13 million through Premier Shows in the U.S.A. Even before its release
Soundtrack Devi Sri Prasad, composed the music collaborating
with sixth time with Allu Arjun and for first time with Puri Jagan. Pop and reagge singer
Apache Indian has teamed up for Devi Sri Prasad to sing a song in this film, which is the
first time Apache Indian has sung a Telugu song in his career. The audio launch took
place on 28 April 2013 at Shilpakala Vedika in Hyderabad.
The audio got positive response. APHerald.com gave a review stating "Refreshing tracks from
Devi Sri Prasad and this time stylish star Allu Arjun got stylish songs too from DSP."
Cineoutlook.com gave a review stating "Very good musical scores. Going to rock in the
coming days…" References
External links Iddarammayilatho at the Internet Movie Database
Allu Arjun's interview about Iddarammayilatho