so we asked you before the break which
toys were most loved by children
mga entertainment owns highly coveted
toy brands lol surprise dolls little
tikes brats and so much more
mga with a near sweep of the global
survey the california-based company won
awards in nine out of the ten categories
barbie was not in there but the global
supply chain because barbie's mattel
right global supply chain could it still
play the grinch that stole christmas we
have port backlogs still in in place
here shipping delays labor shortages
rising production and shipping costs so
can super hot mga entertainment
guarantee the goods
and with black friday just a few days
away dare i ask are consumers already
too late
let's bring in mga entertainment ceo
isaac larian here in a fox business
exclusive isaac wow nine out of ten
congratulations on the near sweep
thank you liz thanks for having me happy
thanksgiving i'm really proud of my team
at mga
this is historical to win nine out of
ten
awards and the more important
is that these were all chosen by
children
not by
industry et cetera right so which is
really important right because they had
a bunch of kids globally as i understand
it voting and lol dolls won how many
awards
my god lol dogs won three out of the top
ten wow
including number one number two and
number three
the lol
omg house of surprises will be the
number one toy this year unfortunately
we are short in supply
because of
the supply chain issues that we have
but
that we are getting there i see a little
improvement it's still a little bit left
in christmas okay so please let me just
cut to the chase here is it too late
isaac you know don't dance around this
we're gonna push you
you say that there's thin
inventory
if i don't buy this toy now
am i in trouble here if the kid wants it
yes and let me live and let me give you
some perspective there are
475 000 containers sitting at the port
of
la and
long beach out of those
338 of those containers are mgas
and we have another 330 containers
sitting on the pacific ocean
on our ships that they're never gonna
anchor
in time for christmas
so there is going to be a major shortage
of hot toys like lol surprise like this
my jam guitar that even i can play
and that's by the way in the top toy
list
okay wait hold that one up hold that one
up a little bit higher so our viewers
can see it and
tell me about the situation if i don't
buy it
okay we got uh
mick jagger here um so so if i don't buy
it right now
is it too late this is what we're trying
to find out from toy manufacturers
my advice to the consumers are
especially on hot toys like lol like
toby like little babies
like this
my real jam
go to stores and buy them by this friday
come december you're not going to be
able to find a lot of them or you're
going to find them on ebay at 3 4 times
the price that you will pay now let's
talk about lala poopsie
and yes i said that with a straight face
the awards that this one won and and did
that surprise you you've got to explain
to our viewers why that is so
significant
yeah lalaloopsy
liz was introduced 10 years ago right it
was on the top
toys all the time it's
the anniversary of it we brought it back
this year and it is selling great to the
new kids
which are out there so that's a
significant it's a wholesome toy
and
it appeals to kids
isaac we we know there's a broken supply
chain but you say you've seen
improvements can you give us some
granular description of how it has
improved because as i understand it in
the journal had a great piece on on how
many
container ships are still lollygagging
around off the coast it's not exactly a
thin number it is slightly better but
it's still expected to get worse between
now and christmas so what are you seeing
well you know from one to ten i'm an
optimist all the time live so i think
one percent better it still is better
than zero percent so it is getting
better the other issue is the cost of
shipping is beginning to decline from
the orient
but still the inflation is a major major
issue for all consumer goods and toys
our cost of production of merchandise
putting aside
shipping is up 23 from last year so this
inflation is not
transitory it's going to be here for a
long time well let me get your thought
then jay powell has just been
renominated by president biden
do you feel that he's the right man
because he's kept rates very low for
very long and some people say that plus
the supply chain problems and of course
the covet demand have really kind of lit
the fire and stoked it about inflation
and price hikes
yes and don't forget that he printed
us dollars like toilet papers so all of
those have increased the inflation and
the inflation is going to be here for a
long time
the consumer is going to have less money
to spend and i'm really worried about
the status of economy growing in 2022
because all of these things are going to
add up there's going to be a lot of
merchandise
that's sitting at the harbor
worldwide that's going to finally come
get released slowly and it's going to be
a lot of merchandise in the stores and
which means that
retailers are not going to buy new goods
which means
that we're going to get into a recession
if we don't act now so
i don't know about mr paul's nomination
but so far he's been wrong on inflation
big time
isaac uh have a fantastic holiday and i
did just want to tell our viewers that
you're going to donate 50 cents to every
toy that is sold to the homeless and i
think that is a wonderful thing isaac
thank you very much and everybody should
check out his linkedin post
about that
and you too isaac larian of mga
entertainment