Welcome, today we’ll be looking at Hubspot, an inbound marketing platform designed to
improve your company’s content and lead generation.
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This video review is for Hubspot, software that is integrated on a single platform so
companies can easily automate their inbound marketing efforts to close customers.
The Goal of Hubspot is to optimize automated inbound marketing by helping promote useful
and original content.
HubSpot’s inbound marketing software gives organizations the tools necessary to run successful
inbound marketing campaigns.
Through HubSpot, companies can monitor social media, create optimized landing pages, control
SEO campaigns, monitor email marketing, curate their blog, and much more.
The Hubspot Dashboard contains information from content to reports and is available across
the top and down the right hand side.
In the center is a quick view of how different contacts and personas are converting from
various marketing efforts and campaigns.
Below that is marketing performance which helps businesses determine how their content
is helping audiences engage with your site.
Lastly is a view of data from landing pages, blogging, and email efforts.
The first of many helpful tools for measuring your content is the blogging section.
Hubspot gives its users the ability to create blog posts from blueprints, view overall performance
statistics, comments, and more.
The blog page provides an overview of recent data from your blog as well as the ability
to publish, schedule, and view comments, topics and authors.
The platform also helps users integrate their content efforts by automatically scheduling
post to Twitter and Facebook immediately after publishing a blog post to help teams create
an integrated marketing campaign.
Hubspot has several features to help teams with search engine optimization.
Within the reports tab is the ability to view sources for traffic to your site.
Page performance, keywords, and competitors also have several in-depth features to derive
actionable data to improve your SEO strategy.
Another core component of the Hubspot platform is Social Media.
Companies can input their social media accounts and more easily view and develop meaningful
relationships through Twitter, Facebook, and LinkedIn.
There are several tabs within the social section of Hubspot.
The first of which is the Inbox which gives you access to social media monitoring, publishing,
and scheduled posts.
Hubspot even offers a URL builder to keep track of which tweets are leading to conversions
to your site.
The social media section of Hubspot seems to be a strong alternative to something like
Hootsuite or Buffer.
Hubspot not only offers users a platform to help them keep track of their content but
can also manage leads that come in.
Within the contact’s section at the top of the page is the ability to view prospects,
lists, workflows, and forms.
These basic CRM features that integrate with the Hubspot platform are helpful to users
because they not only have a contact’s information from filling out a form but most likely they
can see when and where they interacted with your website.
IN order to pull in some of the contacts previously mentioned, Hubspot has several helpful tools
for creating landing pages.
A dedicated landing page section helps users create landing pages from a variety of templates.
A file manager and design manager can help teams better customize their landing pages.
Hubspot has a strong email dashboard that helps users develop marketing automation campaigns.
users can view statistics on email performance such as emails sent, delivery rate, open rate,
and click rate.
This data can help users determine which methods are most effective at targeting customers.
On the left hand side is the ability to view all emails, sent, scheduled, and drafts in
a similar way to most popular email clients.
Beneath more tools, users can build templates, and manage files, calls to action, as well
as workflows.
Last but certainly not least is a powerful tool for Hubspot, analytics.
Teams can create reports based on sources to find out which marketing sources are generating
visits, new contacts, and customers or an attribution report which details how custom
reports can help users discover conversion paths of contacts.
Made for medium-sized companies to enterprises, HubSpot is available for a high price point.
A few limitation we noticed while reviewing Hubspot is it would be nice to A/B test campaigns
and the reporting functionality is basically limited to charts and graphs.
In summary, Hubspot helps businesses: 1.
simplify content distribution for inbound marketing
2.
review detailed analytics of campaigns 3.
simplify automation and customer interaction To find out more about Hubspot or other marketing
automation software, check out our website where we can help you find technology that
will fit the needs of your work.