It's sad but true. Not all lead magnets are worth the click so how do you make your lead
magnet stand out from the crowd? Let's get into it. Let's talk about how to create a good lead magnet.
First of all, there are certain boxes that every single lead magnet should tick
if you want to make money with it, we'll get to that in just a minute. I've also got four secrets
to a compelling lead magnet that are gonna keep your audience hanging off your every word and
obviously, there's a bit of a science to getting your YouTube audience to click on your lead magnet
in the first place so we're tackling that in today's video too. Let's talk about what the lead
magnet should accomplish so we can also reverse engineer the results. So, your lead magnets can be
templates, checklists, video trainings and more and you can use a piece of your already created
course or a program as a lead magnet or you can create something new. Basically they serve as a
framework to further teach your audience what you're demonstrating and prove to them that
your product or service is valuable and encourages their ascension to your paid offers. So, typically
you want them to answer a common question for your audience or help them solve a common problem
quickly. But also in a way that's planting seeds and overcoming any false beliefs that show that
your solution is the obvious choice and the obvious investment to get them to the result
as fast as possible. It's their fast path to the outcome. Do you have lead magnets set up for your
business right now? I'd love for you to tell me about them. Tell me in the comments below. I want
to hear your ideas, maybe we can help each other out. Now, it's not enough to just make some sort
of like checklist or random eBook. There's four secrets to a compelling lead magnet and the answer
is hook, educate, story, offer. So, every single lead magnet has that thing that's going to hook them in,
educate them, provide them a story to overcome their beliefs or instill new beliefs in them
and then lead them towards a call to action and offer where they can get even more value from you.
So, let's break all of these down one at a time. So let's start with the hook. The hook is something to
peak your audience's curiosity. Maybe it solves the questions they've been asking or relates to
a problem that they have. I typically like to name my lead magnets after some sort of a proprietary
name that makes it very branded to me. So for example I have my infinite cashflow blueprint.
I could just say how to make money online but we called it a blueprint that's very specific
to us that if someone heard that, they'd know oh that's from Marley Jaxx, it's not just a random
how to make money online guide. You can also do things like a case study that's very specific to
you. I have a client that we made a lead magnet for her that was how I made 6 figures in 6
months without cold calling, hard selling or even leaving my house, that's quite the cool hook, isn't
it? Didn't it capture your attention where you think like oh, six figures in six months, who
wouldn't want to make 100,000 dollars in six months and she did it in these ways that
were ways that people probably don't... they don't want a cold call, they don't want a hard sell and
if you can make six figures without leaving your house, that sounds like some pretty cool freedom. So,
how can you name your lead magnet or anything you create with a hook that's going to intrigue people
and capture their attention and the next step is to educate. A lot of my videos are teaching
educational content so I'm saying like here's the steps to xyz but I also have my framework of how I
xyz that you can download in the link below. So I give real value in both the video or the content
and the lead magnet but then both are detailed and comprehensive in the lead magnet and then
get even more comprehensive as people invest in paid programs. So, think about how you can break
down your framework into some easily digestible and implementable steps. We have our hook, we've
educated them with our framework and the next piece is the story. What can you offer as like
a story that brings people along an emotional journey and allows them to invest emotionally
before they invest anything financially? What kind of example can you give in your lead magnet
that also makes the educational content easier to comprehend? Typically your story is telling people
why they should care and you're giving your own personal example or a story that you've heard
or something that shows them how you've learned it or how you've earned it. Why is this something
that they can relate to and think that's just like me or I resonate with this. The best marketers are
the ones that spend more time on the story because that's what gets people compelled
and connected instead of being the Charlie Brown teacher at the front of the classroom being like...
here's the xyz. The story is what gets people to invest emotionally before they're able to invest
financially and lastly, you have your offer. So, what's the next step for your audience after
they click through on the lead magnet? How can you actually incorporate that into the actual content?
So maybe if you have a framework and you have some sort of here's the step-by-step that they can
implement, but then the next step you can say if you actually want to join this program, maybe it's
$47 maybe they come to a webinar to get something higher ticket, this will have more frameworks, more
access, more coaching, maybe more templates that will help them implement and get the result faster.
Everything that you're creating, your videos, your free content, your lead magnets are always planting
seeds for the next step. We want to reverse engineer the outcome and break that down into
bite-size pieces like breadcrumbs leading them towards the high ticket outcome. I love teaching
you all about growing your business and making high ticket sales. So, I want to make sure have
you subscribed to this channel yet? If you want to bring your business close to infinite cashflow
with evergreen content and incredible offers, go ahead, hit that red subscribe button to be notified
every time I upload one of these trainings. Now since we're here on YouTube, I thought it would
make sense to teach you about how to get YouTube viewers to click through on your lead magnet. So
whether it's a video training or a checklist or a template, make sure that it's relevant to your
video so that you can seamlessly work it in. So, you want to mention their lead magnet verbally
and link it in the video description. So, maybe in your video you're talking about some kind of
strategy and then you're like I actually have this all laid out with case studies and templates and
the next step that you need if you click the link below, you can get that free
eBook or video series or thing below. That way people are going to come onto your email list
you can nurture that relationship further and then potentially convert them into becoming a
high ticket client. But the cashflow knowledge doesn't stop there. I actually want to show you
our step-by-step process of building three unique offers in your business that will pave the way
for infinite cashflow and is going to help you effortlessly ascend your audience from hello to
high ticket. So if you're ready to jump on the fastest path of cash, I'd love to invite you
to our next free private training where I break it all down for you. I'm even going to show you
our done-for-you systems that you can take and implement right in your business this has helped
our clients reach 6, 7 even 8 figures, yes clients making 10 million dollars a year
using this strategy. So, I'd love for you to join us. You can go to hello
tohighticket.com or I've linked that in the description and I will see you there.