So, you want to build an email list that's practically begging to buy your offer?
Let's talk today about how to build a pre-launch email list.
You can think about building your pre-launch email list the same way that you think about
dating, more on that in a moment.
There are 2 things that you need to figure our before you even think about trying to
build your list and we're gonna get into that in today's video and I'm also gonna tell you
about the 3 steps to build hype with your pre-launch campaign so listen closely.
Let's jump in.
How does building your email list relate to dating?
Well, let's look at it this way.
You wouldn't ask someone to marry you on the first date, right?
Timing is important.
You got to get to know them, you got to be nurtured.
I can imagine that if someone- I'd be like you don't even know me.
You haven't taken me for dinner, I don't even know your name, you got to get to know them.
And here's another thing I want you to keep in mind is that when you're dating, you're
not just dating for outcome, you're also dating for opportunity.
Same thing with your email list.
You're getting to know each other, you're qualifying each other.
It's not that you're just trying to sell anyone and anything, you want to sell the qualified
customers and I tell you this from experience because when I first started my business,
I thought for me to grow, I had to say yes to every opportunity and I just needed to
sell anything I could to anyone.
Well, what does that actually create for you?
You might not actually like the business that you're growing, you might not actually want
to speak to the customer avatar that you're selling to.
You want to make sure that you're working with people that are actually your dream customers,
so if you don't know that yet, you're gonna have to figure that out and when you're creating
these emails, you want to speak to that person.
That's gonna create this push-pull language where you're attracting the right people and
you're repelling the wrong people.
I know for sure that if I an get the best results for clients who want to sell high
ticket and make 6, 7 and 8 figures, I'm not necessarily gonna get the best results from
people who are still in their 9 to 5.
Now, I can still help them but the ones that I can get the best results for are the people
who have a business and want to scale it to high ticket.
We love all those people but we just know that we just want to speak to our direct customer avatar.
It's almost like if I was trying to teach university but I was speaking into kindergarten.
I'm just speaking to the wrong audience.
So, you want to think about this in your email marketing of who you're speaking to and then
as you're "dating" them, nurturing them in your content, that they're the right fit for
your products and services and that you're the right fit for them that they have to know,
like and trust you and be emotionally invested so that they can be a financial investment decision.
So now that you need to date your audience and to nurture them, let's talk about the
2 things you need to figure out before trying to build your list.
The first one is to reverse engineer your outcome.
Make a plan for how exactly you're gonna ascend leads to the desired goal and work backwards.
If we know that we're launching something, what are the steps towards the launch?
What's the message that we need to speak to this email list to be able to help them overcome
any objections before we even pitch the product or service that we're launching?
What's the encouragement they need to hear?
What's the content that's gonna help them feel connected to you and your message and
help them feel like I want what this person has to offer.
I remember when I first signed up for my mentor, Alex Sharfin, an incredible friend of mine
and he has helped me so much in my business.
I remember that I was a huge fan of his podcast, that I loved his podcast, I listened to every
single episode, I was one his email list and read through every single one and I was so
nurtured and I trusted him so much that when he finally did launch his program, I was like
first in line, credit card out, waiting, couldn't wait to buy it because he had built up a relationship
with me before ever asking me for money.
Kind of like dating, you build the relationship before you propose marriage.
The 2ng thing you can do to create your pre-launch email list is to create an opt-in funnel as
an alternative way to collect emails, knowing that people are interested in what you're
planning on launching.
I'll give you an example.
I was about to launch a program of ours called the VIP Code and I wanted to kind of tease
this before I announced what it was.
I said something on this opt-in page that hey, if you were interested in seeing behind
the scenes of how I grow my YouTube channel and my client's YouTube channel's to 6, 7,
8 figures and I created a group where I did trainings and showed you all the behind the
scenes and showed you every step by step.
If I were to create that, would you be interested?
And then it had just an opt-in form where people could put their name and their email
address and in my email marketing provider created this list of these are the people
that are interested.
Now, that shows me they're interested, they're warm, they want to know what I have to offer.
Think about how you can do that for your upcoming launch.
Now, before we get into the 3 steps to building hype with your pre-launch campaign, go ahead,
click that thumbs up button and subscribe to this channel.
If you like this video, I know you'll like all the other content marketing and business
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I love creating pre-launched campaigns so there's 3 steps to building hype with your
pre-launch campaign and hype is so important because here's the thing.
You want to think of your campaign as like Hollywood, roll out the red carpet, big blockbuster
arrival and actually think about that for a second.
How does Hollywood launch their biggest movies?
Before the movie even comes out, they have their trailers playing in the movie trailer
like months or even a year ahead.
I remember Star Wars being like a year ahead of it's coming out next Christmas which creates
that curiosity of now I have to wait until next Christmas to see what happens to Han Solo.
Think of how you can do that inside of your pre-launch.
In Hollywood you'll see billboards, you'll see the trailers playing on TV or on talk
shows, all of the actors in the movie, they do a talk show tour.
They're on morning shows, they're on radio shows, they're on late night TV talking about
the movie and sharing it all across the world before it actually launches so by the time
they roll out the red carpet, there's so much hype around it and then it makes millions
or billions in the box office.
How can you do that with your marketing?
Don't just be the equivalent of walking at your front door saying it's ready.
Think like Hollywood.
So, your 3 steps to building hype with your pre-launch campaign, the first step is open
a loop.
This is like your cliffhanger so if for example maybe you show some behind the scenes look
of something that you're building.
You can have like a curiosity of like, hey, look what we're doing but I can't tell you
everything so stay tuned.
For example, I did some videos behind the scenes of me filming and showing this new
video marketing strategy and said hey, if I were to create this group to provide insider
access to my exclusive strategies proven to help you reach 100,000 subscribers and 6,
7 or 8 figures of organic leads from YouTube alone, would you be interested?
Stay tuned.
Like what a cliffhanger, what an open loop.
Hopefully people are all hyped up thinking yes, I want this.
Now, I have to wait?
Oh my gosh, tell me more, that's how you want your audience reacting.
Now, that I've shared that with you, can you think of any open loops or cliffhangers that
you've seen whether it's in your marketing or in some other big marketing that you've seen?
I'd love to know because maybe we can get some ideas and we'll be able to collaborate
and create them in our own businesses so please share with me in the comments below if you
can think of any really cool marketing campaigns that have open loops.
Now, step 2, once you've opened that loop, you got to close the loop by making a big
announcement.
Typically leading up to that big announcement, you want to continue have those teasers, you
want to have countdown to the day you're gonna announce it.
I've seen recently the show Friends, they're doing their reunion special on HBO, how exciting,
I'm super excited, are you excited?
Tell me if you're excited.
They posted their teaser, their trailer video of hey, the gang is back and the reunion is
gonna happen on whatever date it is and then leading up to the date, they're also promoting
other little teasers and clues to what's gonna happen in this big episode that I'm hyped
to watch it and I bet a ton of other people are too.
And step 3 as I mentioned, you want to build hype around the launch.
You want to make sure that you're building hype before the announcement and after the
announcement.
It's not just hey, it's out and here it is, you're gonna continue to nurture and give
more teasers and more excitement about what's gonna actually happen when they follow through
with that call of action 'cause hey, they can say that the Friends TV show is coming
back, they're gonna have a reunion special but once it's been announced, they're not
just gonna go silent and think, well, I hope they show up and watch it or once it's aired,
they're not gonna say well, it's aired, hopefully people saw it.
They're gonna keep driving people back to it to go see it.
So, for example, maybe you built a video series or you continue promoting it on all your platforms.
Overall, make sure that you're remaining in constant communication with the list, especially
that they've expressed interest, you created the group, they expressed interest, they said
that they wanted it and if you just say hey, it's here but maybe they got distracted, maybe
they didn't see the email, maybe they missed the first and only time you announced it,
you have to keep driving that storyline and bringing people to it.
Now, also know that your audience is going to have distractions, they're gonna have objections,
they're gonna have things that they're busy with so make sure that you're still helping
them to overcome objections and show them why they need to take action fast.
As a bonus tip, one of the things you can do to make people take action quickly is you
can offer a first look for people who signed up first, you can give them some insider access,
you can offer them rewards or bonuses for people who signed up early before the public
announcement.
Maybe you give them early bird pricing or maybe you give them extra things.
For example when I launched my VIP Code program, the first people that signed up, they got
the founding member price and I gave them a whole content machine kit where I sent them
a whole kit to their home with all of their filming equipment that they need to get success
for that.
Now, the people that signed up after, if they wanted it, they had to pay for it and that
was a really great bonus to incentive and encourage people to sign up quickly.
So make sure that you're continuing to warm them up, you're leading them towards the sale.
Maybe if you have sales people that are calling them, following up with them, you have this
continued email sequence.
If they raise their hands to receive this, you know that they're interested in buying
it so continue to share that storyline, overcome their objections and lead them to the call
of action.
Creating campaigns, especially the pre-launch campaigns, are one of my favorite things to
do with my clients.
If you're looking for more strategies to explode your revenue and effortlessly ascend even
brand new audience members into your high ticket offers, click the link below.
I'm gonna give you access to my free training called Hello to High Ticket.
This is will ascend your customers all the way from new leads into high ticket.
It's a free training, just click the link below and apply to get your private invitation.