Etsy SEO and what on earth our superstar keywords hey I'm Pam Duthie and this is a
series all about Etsy SEO so if this is something you're interested in
don't forget stay to the end to get to the cards that are gonna show you the
rest of the videos in this series Etsy have mentioned quite a few times
now superstar keywords what on earth are they firstly actually we have to talk
about what keywords are a mistake many people make is keywords are not your
title keywords are not your tags in SEO the term keywords or keyword phrases
simply mean the terms the words the buyers that searchers type into the
search engine to hopefully find you in general there are two kinds of keywords
there's broad and narrow broad keywords are not particularly descriptive they're
words like ring these are words that are going to have massive competition and
actually quite a high number of people searching for them so you'll look and
you'll probably think oh this is something I should go for there's lots
of people searching for this the thing is it's not very specific a person
searching for the word ring doesn't really know what they're looking for
this is just possibly to narrow down their ideas or have a look at the
competition ease even but if you think about it if you type ring into a search
bar you don't actually know what's the occasion what's the material what type
of ring so you're gonna get hit with a whole load of rings and the chance of
them being the one that you want to buy is pretty low so a searches behavior
could quite often be they would search this broad term get some ideas of what
they're looking for and then narrow down refrain their search term until they get
to an idea of really what they're looking for and then that searches the
bingo one where they're gonna buy so narrow keywords are often called
longtail keywords as well these are the more specific things the more narrow
focus they were tend to have more words in
their phrase but not always but if you imagine instead of ring steampunk
emerald engagement ring that is much more specific the person
searching for that has a fair idea what they're looking for so when they see the
items they're much more likely to be buyers rather than just browsers so
actually this is a better strategy especially for as little guys if you go
to for two broad keywords then you're up against a majority of shops for example
everyone that has the emerald steampunk ring everyone that has wedding ring
everyone that has engagement ring will rank somewhere for the term ring that
competition is huge but your chance of ranking on the front page your chance of
ranking somewhere that someone can see you is pretty low whereas when you
narrow it down to something way more specific your chance of ranking for it
is much higher and the chance of someone seen your item and then clicking on it
and buying it is equally much higher so we want to find those most specific
phrases that really identify what the searcher is searching for and this is
different for every different shop niche for every customer and for every time
period every time of the year every year it's always different it's always
fluctuating so what eats you mean by superstar keyword is this keyword phrase
that you've identified that does the very best for your shop it's the very
thing that resonates the best with the customers and once we've identified what
our superstar keyword is we want to use our titles and our tags to explain to
eat see that is what our item is and the first and best way to do that is with
our title now this superstar phrase is descriptive of your item so chances are
the best thing to do is just put that phrase in your title and then you can
add anything else that explains it a little more if you need a little extra
added but don't go crazy trying to keyword stuff the title you only need
the one or two really descriptive superstar keywords and with your tag you
want to focus on again explaining a little bit more if you can pop in
phrase as a tag your first tag just for ease sake although there shouldn't be
much of a difference whether what order the tags are but it's possible that the
keyword phrase might be longer than tags can allow and that's simple because
everybody else will have the exact same problem as well so you can chop up that
phrase and pop it into a couple of keywords and then with your other
keywords look at synonyms of the same word personalized custom potentially the
people that you're gonna want to sell that to
so is it bride mother sister and of course what materials and what occasions
but the most important thing is you are specifically telling Etsy in all the
ways possible that that item is what you say it is
don't try and spam don't try and fit in different keywords that are not quite
related there's no point putting necklace in your keywords if it's a ring
you might sell necklaces but that's not what this item is the same don't put
other people shop names in there hoping that your your rank because they're good
don't try and game the system just put the most descriptive things to tell Etsy
what your item is if we're correct if we found good phrases that resonate with
people and we tell Etsy what they are then Etsy will give us a chance show us and
our item should do relatively well and if your item starts to do well for one
keyword phrase then it might actually rank for other phrases as well that you
hadn't thought of check back often into your Etsy stats and make sure that
everything's still working and tweak when necessary and make sure that
superstar is still a superstar but it's you've told us enough times now they
don't want a keyword stuffed title they've even given examples of decent
titles and some of their latest articles and if you check these out they are
specifically saying not loads of tags written down for a title but a
descriptive phrase okay I hope that helped don't forget check out the other
videos in this series click to subscribe and come back often thank you so much