SO FOREVER 21 HAS REMOVED A CONTROVERSAL
T-SHIRT FROM THEIR WEBSITE AFTER CUSTOMERS COMPLAINED THAT IT WAS
MAKING LIGHT OF THE ISSUE OF CONSENT.
NOW HERE YOU ARE SEEING
A PICTURE OF THE TEACHER THAT RETAILS FOR $19.90 THAT READS
DON'T SAVE MAYBE IF YOU WANT TO SAY NO.
NOW PEOPLE OBVIOUSLY
TOOK TO TWITTER BASED OFF THAT MESSAGE AND SAID HEY FOREVER 21,
WE THINK YOU SHOULD VICTIM BLAMING AND START IN POLISH OF
RESOURCE.
SOMEBODY ELSE AT FOREVER 21 IS SELLING A SHIRT
THAT SAYS DON'T SAY MAYBE IF YOU WANT TO SAY NO.
HOW ABOUT DON'T
DO SOMETHING IF YOU DON'T HEAR A GUESS.
NO OBVIOUSLY FOLLOWING
SOME OF THE SPYGLASS TO THE SHIRTS, THEY EVER MOVE FOR THE
SHIRT FROM THEIR SITE THE RELEASED A STATEMENT.
FOREVER 21
STRIVES TO EXEMPLIFY THE HIGHEST ETHICAL STANDARDS AND TAKES BE
BACK IN PRIVATE CONCERNS VERY SERIOUSLY.
WITH REGARDS THE
TEACHER IN QUESTION UPON RECEIVING FEEDBACK FROM OUR
CUSTOMERS WITH THE COMMUNITY ACTION HAVE HER REMOVED FROM HER
WAS A. WE SINCERELY APOLOGIZE TO ANYONE WHO WAS OFFENDED BY THE
PRODUCT.
IF YOU ARE THE ONES THAT NOW, YOU CAN SEE IT AS SOLD
OUT.
SO JUST MAKES IT LOOK A LITTLE MORE POPULAR.
THEY DIDN'T
TOTALLY REMOVE IT.
BUT OBVIOUSLY, I THINK THIS MESSAGE
IS -- WE COVERED THE STORY AND THINK TANK THIS MORNING WITH
JASON.
AND SO SPORTY.
WE COVER THE STORY AND WE COULDN'T THINK
OF ANY OTHER MEANING THAT COULD BE BEHIND THE SHIRT.
I KIND OF HAVE ONE.
OKAY.
LETTER.
UTICA FIRST.
GLAD.
I'M TRYING TO THINK ABOUT A RATIONALLY.
I IMAGINE THE SHIRT
IS AIMED AT YOUNG MALES.
I UNDERSTAND AM COMPLETELY AGAINST
THE.
IS SHOULD BE PULLED.
I WOULD LIKE TO KNOW HOW THIS GOT
TO THE PROCESS IN THE FIRST PLACE.
BUT APPARENTLY YOUNG
MALES ARE IN DECISION-MAKING PROCESSES AND THEIR LIFE ME
DON'T SAY MAYBE TO DO DRUGS IF YOU WANT TO SAY NO.
NONETHELESS,
THAT BEING STILL THE FOREST THAT SHE EXAMPLE OF THIS, WHEN IT HAS
THE SLIGHTEST CHANCE IT COULD BE RELATED TO RATE ISSUES.
LIKE SHE
WAS ASKING FOR IT OR SHE SAID YES FIRST ñ YOU HAVE TO BE
SMARTER.
AS A COMPANY LIKE FOREVER 21 PUTTING THAT FORWARD.
EVEN IF YOU DO THINK IN YOUR IDEAS IT HAS A DIFFERENT
MEANING, YOU HAVE TO THINK OF IT CONTEXTUALLY.
HOW IS A PERSON IS
BEEN INVOLVED IN A SITUATION BE RESPOND TO THAT.
ESPECIALLY FOREVER 21
THAT'S TARGETED AT YOUNG MILLENNIAL GIRLS.
IT'S ONLY CAN APPROACH A NEGATIVE IMAGE FOR ME.
A CHANNEL GET RATIONALLY BUT I STILL THINK THE NEGATIVE
SEVERAL WAY THAT.
LET ME DEFEND THAT STATEMENT BEFORE I GO ON TO CONDEMNED THE
SHIRT EVEN MORE THAN YOU GUYS.
I CAN ENVISION ME SAY THIS TO MY
DAUGHTER.
SO I WOULD WANT TO BE VERY CLEAR WITH HER.
YOU'VE GOT
ALL THE RIGHT IN THE WORLD TO LAY DOWN THE LAW AND SAY WHAT
YOU WANT AND WHAT YOU DON'T WANT.
IN FACT OF WHAT YOU DOING
THAT.
I WANT THERE TO BE COMPLETE CLARITY BECAUSE I DON'T
WANT ANY WIGGLE ROOM FOR A GUIDE A HE MISINTERPRETED YOU OR TO DO
SOMETHING THAT YOU DO NOT WANT.
SO BE VERY CLEAR.
I CAN SAY THIS
TO MY DAUGHTER.
BUT YOU CANNOT PUT IT ON THE SHIRT.
A GUYS IT SURE.
THAT'S WHAT I WAS CAN A. WE TALKED ABOUT THAT THIS MORNING
IN THE PRODUCTION MEETING.
IF THIS WAS THE SHIRT FOR WOMEN
THAT SAID ñ AND YOU PUT IT ON YOUR OWN SURE, DON'T SAY MADE IF
YOU WANT TO SAY NO, THIS COULD BE A PRETTY EMPOWERING MESSAGE.
BUT BECAUSE OF SOME GUYS SURE IT'S BASICALLY LIKE IT
COULD BE NEGATIVE.
IT IMMEDIATELY AS SOON AS I SAW THIS GRAPHIC TEE, IT REMINDED ME
OF THE YELLOW CASE WHEN THEY SAY NO MEANS YES AND YES MEANS ANAL.
I THOUGHT IT WAS IN THE SAME VEIN IS THAT.
REALLY PROMOTING THAT RATE CULTURE THAT YOU BROUGHT UP.
IT IS AN AMBIGUOUS CASE BECAUSE I DON'T THINK FOREVER
21 THOUGHT THAT THAT WAS THE MESSAGE THEY WERE SENDING.
THAT'S RIGHT DISAGREE.
THAT'S RIGHT WANT TO CONDEMN YOU THEM
MORE THAN YOU GUYS ARE.
FIRST OF ALL THE FIRST THING THAT I SEE
IS A ON A GEYER IS A ON A WOMAN.
IS ON THE GUYS TEACHER IS NOT
AIMED AT WOMEN IT SAME THAT GUYS.
DOES IT MAKE A MAYBE IN
CONNECTICUT AS YES.
FOREVER 21 BEFORE THEY MAKE THESE DECISIONS
AGAINST THE MANY LAYERS OF MANAGEMENT.
YOUR TELLING ME NO
ONE IN MANAGEMENT THOUGHT HEY, RED FLAG.
LET'S THINK THE SIR.
NO.
THEY ARE NOT THAT STUPID.
TO USE AGAIN THE IMMORTAL WORDS OF MARCO RUBIO.
I WANT TO DISPEL THE NOTION THAT THEY DIDN'T KNOW WHAT THEY
WERE DOING.
THEY KNEW EXACTLY WHAT THEY WERE DOING.
THE WHOLE POINT IS IN THIS HAPPENS IN THE CLOTHING
INDUSTRY ALL THE TIME.
LET ME DO SOMETHING CONTROVERSY A AND THEN SAY OH, YOU
DIDN'T LIKE THAT?
AND YOU ARE ALL TALKING ABOUT MY PRODUCT?
OKAY.
I'LL TAKE IT OFF.
BUT LOOK AT ALL THE STREAM PRESS I GOT, AND THEN UP A SOLD
OUT ON IT AND MAKE AN EVEN MORE POPULAR.
THAT'S EXACTLY MY POINT.
THEY DIDN'T REMOVE IT.
IF THEY REALLY THOUGHT THEY MESSED UP AND IT WAS SOME
SORT OF ACCIDENT, THEY WOULD'VE TAKEN IT OFF THEIR SITE AND
THEN LIKE OH, SHIP.
I DIDN'T EVEN KNOW IT COULD BE INTERPRETED THAT WAY BUT
THEY LEFT IT ON THEIR SITE AND THEY SAID SOLD OUT.
THEY DIDN'T SAY THIS IS NOT ACCEPTABLE.
WE DO NOT CONSULT RAPE CULTURE WE WANT TO PROMOTE CONSENT.
THERE LIKE SORRY IF ANYONE WAS OFFENDED.
IN THE FASHION INDUSTRY MANY TIMES PEOPLE THINK AS YOU
MENTIONED THAT CLOSING CONTROVERSY WAS AT THEIR CELLS.
REMEMBER THE CASE THEY SURE THAT WAS BLOODSTAINED IN URBAN
OUTFITTERS AND THE OLD JACOB ON A HAD SLAVE SHE'S PROMOTED.
THEY KEEP DOING IT.
A HAPPENS MORE OFTEN THAN NOT.
I WOULD LIKE TO THINK THAT THAT WAS NOT WITH THEIR
INTENTION WAS, BUT AS YOU MENTIONED, THEY ARE MAYBE
LOOKING FOR CONTROVERSY AND IT'S ALL ABOUT HOW IT IS INTERPRETED.
EVEN IF THEY HAD ALL OF THESE DIFFERENT EXAMPLES, IT
COULD EMPOWER GUYS TO MAKE UP THEIR MIND ON OTHER DECISIONS
OR ANYTHING ELSE, IF THERE'S THE SLIGHTEST IMPLICATION THAT
SOMEONE WOULD SEE THIS AS BEING INVOLVED IN SUCH A TRAGIC
SITUATION AND CAUSE A NEGATIVE REACTION AND EVEN YOUNG MAN WHO
IS WAS TO WEAR THE SHIRT MIGHT THINK THAT THAT WILL RELATE THEM
WHEN THEY ARE TALKING TO GIRLS -- THAT IS NOT ACCEPTABLE.
IT'S EXACTLY LIKE THE BUD LIGHT ADVERTISEMENT THAT SAYS NO
TAKE KNOW OUT OF YOUR VOCABULARY.
SO IT IS SUPPOSED TO
BE MAYBE, THEY WERE THINKING IT'S LIKE TRYING TO PROMOTE SOME
SORT OF EXCITEMENT OR TRY NEW THINGS OR WHATEVER THEY MIGHT
THINK IT IS, BUT WHEN YOU ARE IN A SOCIETY WHERE ONE IN SIX
AMERICAN WOMEN ARE EITHER ATTEMPTED OR SUCCESSFULLY
RATE AND 3% OF MEN, YES, WE HAVE A RAPE CULTURE.
YOU CAN'T HAVE THESE KINDS OF MESSAGES OUT THERE THAT
PERPETUATE THAT.
HANNAH, I THINK THIS IS MUCH WORSE THAN THE TWO TABLES AGAIN.
IN THE BUDWEISER CASE, THERE IS A COMPLETELY UNDERSTANDABLE
OTHER MEANING.
YOU STILL SHOULDN'T DO IT BECAUSE THE
OTHER MEANING IS NOT NECESSARILY A GOOD ONE.
I GET THAT LINE OF
THOUGHT.
BUT I DON'T THINK BUT INTENDED THAT AT ALL.
IN THIS
CASE, THEY KNOW THE MEANING.
IN THE CLOTHING INDUSTRY THIS IS
SOMETHING THEY DO ON A REGULAR BASIS TO STIR UP CONTROVERSY AND
START SALES.
IT'S ALMOST PART OF DOING BUSINESS.
WHEN YOU
INTENDED I THINK IT'S 1000 TIMES WORSE.
AND THE YALE CHANT, NOT
THAT IS A TERRIBLE CHANT, BUT THOSE KIDS THOUGHT THAT THEY
WERE BEING CLEVER AND STUFF LIKE THAT.
THIS IS BUSINESS
EXECUTIVES SITTING IN A BOARD ROOM THINKING HOW DO I PROFIT
OFF OF GETTING PEOPLE PASTE AT ME FOR SEEMING TO CONDONE RAPE?
THAT'S A BUSINESS DECISION YOU MADE?
THAT A PRETTY SHITTY THING TO DO AND TO TRY TO CHOP PROFIT
OFF OF THAT IS PRETTY GROSS.