- It's an exciting time to be at Mobile World Congress.
Today, we are in volley on a new Galaxy Smartphone
with a powerful software and services
to manage every facet of your connected life.
A smartphone that includes the new SmartThings app
to provide a unified and easy way to control
all your SmartThings devices.
A smartphone, that lets you share images and videos.
Of course, your smart TV and family hub refrigerator.
And a smartphone with Samsung Health to help you live
a better,
healthier life.
We are adding an advanced optic sensor,
to track how hard your heart is working
and we are partnering with the
University of California, San Francisco,
School of Medicine for the first research program
to use this sensor
to measure blood pressure.
At Samsung,
we believe,
it's time for a new kind of fun,
not just a great smartphone that takes good pictures,
a break-through camera that sees
the world clearly in any light.
Build around an amazing smartphone.
I'm thrilled to unveil the first smartphone
built for the way you use your phone today
and the only smartphone with the power
to help you reimagine
how you will experience the world tomorrow.
Ladies and gentlemen, (audience applause)
This is the Galaxy S9 and S9 Plus.
(audience applause and cheers)
- When we released the Infinity display,
most people had never seen anything like it.
It's groundbreaking design
offered more screen and less space
and quickly set a new industry standard.
With the S9 we've built on this foundation
taking the same immersive end-to-end display
and refining it even further.
We've created a design so sleek and unified
you can hardly tell where the screen is
and as always,
there's no notch.
The galaxy S9 comes in four stunning colors.
Now, I want you to have your badge out
and make sure you take your phone out too.
I know, we usually ask you to put phones down
but this time bring it out
and open the unpacked app on your phone.
There's a little button on the corner that says AR
click that,
now scan your badge
facing you there with your phone
and as you do that, what's gonna happen is
your badge is gonna transform into the Galaxy S9
right there in your hands.
Now, in case you haven't figured it out yet,
you can flip over your badge
and now you can look at the back of the phone.
Now when you do this,
this is when you need to check out all the colors
so at the bottom you can select colors,
pick your favorite one, of course,
you've gotta check out the lilac purple.
So from front to back and outside-in
this device is designed for the visual
and social generation.
And to create the S9,
we completely re-imagined the camera
and built an amazing phone around it
to create the ultimate tool for communication
and self expression.
- At Samsung, we've always been committed
to leading the industry with our camera technology.
The Galaxy S9,
has a dual aperture smartphone camera
that's actually designed to work like the human eye.
If it's bright outside,
the camera will automatically use a smaller aperture.
And, when it gets dark
the camera switches over to a wider aperture.
In fact, the widest ever included in a smartphone.
With the S9, we've integrated a DRAM memory chip
directly into the camera
as part of our new super speed dual pixel image sensor.
Our DRAM memory chip powers the S9's
all new super slow-mo experience.
With super slow-mo, you can record videos
at an incredible 960 frames per second.
Video on the left
is normal slow-mo.
The one on the right is super slow-mo on a Galaxy S9 camera.
So you can set your slow-mo video as your lock screen
to give your Infinity display a unique personal touch.
The S9 Plus comes with both
a wide-angle lens and a telephoto lens
and it has optical image stabilization in both lenses
so you can take clear, focused shots.
With live focus, the S9 Plus
let's you take beautiful portraits
by adjusting the blur of the background
to make the subject really standout.
You can use all these new incredible camera features
no matter where life takes you,
'cause of course, the S9 is protective from the elements
with water and dust resistance.
Dual aperture, for amazing shots day and night.
A new super speed image processor
for epic super slow-mo videos
and a powerful dual camera on the S9 Plus.
- You can use in your front or back camera to match
your unique facial features and expressions
and create emojis that actually look like you.
It's amazing right? (audience applause and cheers)
- The really cool thing is with AR emoji
is that it's super simple and easy
to create them and personalize them.
Got a AR emoji,
create my emoji
and now use the front-facing camera
to take a photo it's actually simple as taking a selfie.
To remove my glasses so we get a clear view of my face.
There we go.
Now it's taking my image and creating my AR emoji!
(laughs)
And there it is!
- Nice
- All right, all right. Wait, wait.
It's a bit generous with the hair.
So, all we do is open up the camera,
got a AR emoji,
create my emoji,
and now use the front-facing camera
to take a photo, it's actually simple as taking a selfie.
To remove my glasses so we get a clear view of my face.
There we go.
Now it's taking my image and creating my AR emoji!
(laughs)
And there it is!
- Last year, we introduced Bixby,
our artificial intelligence platform
that helps you do more with your phone.
Let's say, you wanna translate a foreign language,
now, Bixby uses AR to show you search results in real-time.
Just hold up your camera
and Bixby will automatically detect the language
and translate it for you live!
So first, open the camera,
then I choose Bixby,
then you select text search.
I wonder what Bacalao al Horno could be?
You hold it up,
and Bixby will translate it from you, live!
Baked cod, sounds good! (audience applause and cheers)
Your camera can identify what food is on your plate
and log the nutritional information
directly into Samsung Health.
So you don't have to end spend ages;
add it in manually!
Thanks to our partnerships with leading cosmetics brands,
Sephora, Cover Girl and AmorePacific.
Bixby lets you try a make-up virtually.
The S9 will also be compatible with Google ARCore.
- The S9 at 5.8 inch,
and the S9 Plus at 6.2 inch
and they look great too.
The S9 features speakers on both ends of the device.
They're the loudest ever in the Galaxy phone.
Dolby Atmos takes advantage of the S9's
new stereo stereo speakers
to move sound all around you in three dimensions.
So you could fully loose yourself
in the film you're watching.
The S9 is powered by one of the most advanced
chip sets on the market.
We constantly improving the entire
multi-tasking experience.
When you get to notification,
you can just drag it down
and open it in a new window
right on top of the current one
so you can respond to a message without interrupting
the video you're watching.
Our home screen now supports horizontal orientation,
so when you're switching between apps,
you don't have to keep flipping your phone around.
- Today, SamsungPay's available in 20 markets
and we are continuing to expand
to make the mobile payment even more accessible.
And Samsung SmartThings,
we brought one the largest IOT ecosystems
under a single umbrella.
So, controlling the most important devices in your life
is as easy as flipping a switch.
From our software API's,
all the way down to our chip sets,
securities-integrated throughout our devices
with Samsung Knox.
And Knox has received more government security approvals
and top rankings from industry analysts
than in any other platform.
Next, let's power your PC-like environment
straight from your phone.
Users and companies love Dex, so we've made it even better,
we've introduced a brand new Dex Pad and Knox integration
to create a seamless experience for IT managers.
And services like Samsung Dex,
among the most exciting frontiers of technology.
Everyday, Bixby is learning and getting better
while our engineers push the boundaries
of mobile intelligence to the next level.
We will be sharing very exciting news
about Bixby later this year so please stay tuned.
- We are very excited
by the new Galaxy S9.
A more exciting news,
you can check it out
starting on March 16th
when it's available in retail stores.
That's too long to wait,
you can pre-order
at samsung.com and our partner retail stores.
(dramatic music)