2022 Style Predictions YOU Need To Know Now!
[0:00:00] A-Rod; Machine Gun Kelly; Harry Styles; Tyler,
the Creator; and Antonio Centeno, what do those 5 guys have in common?
The answer: All of us have invested money into men's makeup companies.
Seriously, I haven't talked about it much, but I’m an angel investor in Stryx, one
of the lead companies in the new category that is men's makeup.
Now, personally, do I use their concealer tool?
Do I use their tinted moisturizer?
The answer is no.
In fact, personally, I find it difficult to imagine a situation in which I would use makeup.
That being said, a smart investor invests in trends, not necessarily his own myopic
views.
And the reality is the future of the menswear market, guys under the age of 20 don't have
the same hang-ups that us guys in our 40s and 50s do with makeup.
Seriously, I consulted with my then 15-year-old son about his opinions on makeup and his friends.
And honestly, they didn't have any hang-ups.
In fact, with TikTok, Instagram, he's like “Yeah, I don't see an issue with it.”
The fact is over the last decade, I’ve received a lot of questions about this.
Initially, my stance was against.
Now, it's for.
As you can see, I put my money where my mouth is because I just simply look at all these
social media platforms.
I look at the way people are presenting themselves online.
Even in a Zoom call.
If you've got a pig pimple on your face and you wanna conceal it without having to hide
your face, a concealer is a great option.
So, my first style prediction for 2022 is that men's makeup is gonna go mainstream.
Now, predicting the future is a fool's errand.
That being said, it's fun.
And guys, if you disagree/agree with me on any of the points I make in today's video,
I wanna hear from you down below in the comments.
I wanna hear your predictions of the future.
My next prediction: We're gonna see mainstream menswear companies sell physical clothing
with ties to the metaverse.
What I mean by this is some innovative suit company, shoe company is going to sell you
a physical item and tied with that, if you're wearing augmented glasses, you're going to
be able to see something else or maybe even online it's gonna be an additional bonus skin
that's gonna be limited in availability.
So, if you’re a gamer, you know what I’m talking about when it comes to skins.
But for the rest of us, skins are basically a look that you can have in a particular game,
in this particular universe.
And as we see augmented reality start to become a bit closer, you're gonna have these limited
edition runs.
And I really think that they're gonna be able to tie it to physical wear.
So, yes, you get the physical piece of clothing, but you also get this bonus, which may not
be super valuable to you, but you could actually eventually maybe resell it on a different
marketplace for a higher price than you bought the physical item for.
And this could also be big with accessories.
I mean we already know that Facebook is working with Oakley to get their glasses out.
Again, they're gonna have augmented reality with them, but imagine if you're looking through
those glasses and you see a guy wearing a pocket square and that pocket square has fireworks
shooting out of it or something like that.
Basically, this is something that you could only see in the augmented reality.
And a lot of you guys are thinking “Well, why does that matter?
It's not in the real world?”
Well, it's a connection.
It's like if you wear a really nice watch, all of a sudden you see the other people wearing
those watches and you could just connect.
They're your type of people and tribes are gonna form up I think around people being
able to have these limited edition things.
They're gonna allow them to get into clubs because they've got those particular pieces.
All right.
So, that last one is a little bit out there.
This next one, pretty simple.
And that is men are gonna start wearing suits more for fun.
Seriously, we have the tracksuit and that's, you know, had its day.
I mean, if you wanna look like a Russian mobster, go for it, but let's really talk about the
classic suit.
We’re talking trousers, jacket made from wool with a bit of structure to them.
And I think that men are gonna wear these, but they're gonna wear them in more casual
situations.
Let's say you did start wearing tracksuits, but you wanna dress it up a bit or you're
like “you know what, I wanna look good, but I still wanna be able to wear my T-shirt,
I wanna be able to match it with sneakers”, all of a sudden you don't have to be a rock
star.
You don't have to be the CEO of an internet startup to actually pull this look off.
And all of a sudden, you're gonna have the confidence.
You're gonna feel good.
They're gonna introduce a number of— we talked about this— performance fibers.
That's another prediction.
We're gonna see performance fabrics.
And this is something we've just seen the trend over the last 30 years.
Become breathable, more comfortable.
And this is something we're gonna see in suiting and suits are gonna have more stretch.
They’re just gonna be incredibly comfortable, and you're gonna look good.
And speaking of athletic leisure performance clothing, we are gonna see more men dip into
this and actually start mixing it with traditional menswear.
Performance pants, I pick up mine at Lululemon and absolutely love them.
And I wear them with sports jackets when I’m traveling.
I think the look works.
Here's what I’m saying, guys, is that comfort is gonna become king.
That being said, style is gonna be right up with there.
10 years ago, we saw tons of companies moving towards this, but the styles sucked.
Nowadays, it's getting pretty good.
I’m really impressed, again, with Ministry of Supply.
A lot of these companies come out with clothing that looks really good, has everything we're
going for in performance.
And what's gonna be really great is one that stylistic companies, you know, Suitsupply
and other ones, they get more into the athletic, the athletic leisure, those type of performance
pants and they bring the style to the actual looks.
[0:05:03] And that's what's really getting great, is
we're seeing the style mix in with the function.
And speaking of Suitsupply, let's talk about the future of made to measure.
I think this is gonna become a critical component in every company's business model.
So, last year, I did a promotion with Suitsupply and that was what they wanted me to promote.
The fact that they just weren’t off-the-rack suits anymore.
These guys had tons of options when it comes to custom clothing and made to measure.
Now, there were companies that existed like Indochino that that's all that they do.
And I’ve always loved the fact that you can go in and get something custom made.
And to me, this is the highest level of luxury, but this was something that we only saw a
few companies specializing in because getting measurements, getting the fittings, all this
took a while.
Well, here’s the thing, is that nowadays I think this is gonna become in every menswear
company that's worth it.
So, all is gonna have to have something where the customer can customize not only the fit,
but the style and all those different fabric options.
So, we’re gonna see this, in my opinion, grow across the market from the Men's Wearhouse
to Suit Supply to all these other menswear companies where you can walk in.
You’re gonna have more options.
This is great for you when it comes made to measure.
My next prediction for 2022: This is gonna be the year that men discover the power of
fragrance.
We’re talking the science of scent, how to use scent triggers to feel more confident.
Guys, that’s what I developed over at Mission Fragrances.
Honor, Courage, Commitment, the core values that I think every man should strive to have
in his life and that’s what I developed these fragrances for.
These are scent triggers.
They're gonna help you feel more confident, more competent, just simply better about yourself
by conditioning— We have a whole course that teaches you how to condition yourself
to these smells so that when you smell them, you feel more honorable, you feel more committed,
you feel more courageous.
So, when you're in that situation in which you got to give a presentation to your boss’
boss, you got that Zoom call that you cannot mess up, you've got that interview coming
up, simply you wanna commit to losing weight and you want a fragrance that you can put
on right before you go to the gym so when you smell this, it reminds you of what you're
going after, why you're trying to get into the best shape of your life this year.
That's what we've done over at Mission Fragrances.
If you're at all interested, I’m putting a link down in the description of today's
video.
Guys, this is my passion project and we've had hundreds of men already grab their sets.
Limited availability.
It's something that we're doing launches, so there's gonna be an email signup.
Just put in your email.
I will notify you when we launch this again.
And the reason I do that is because we run people through a course.
We actually give them amazing customer service.
And I can only do that in small batches.
So, guys, if you're at all interested in the Mission Fragrance scent and scent triggers,
check out what we're doing down below.
Again, it will send you over to missionfragrances.com where you can sign up for early bird list.
My next bold prediction for 2022: I think that men are gonna take pride in repairing
their high quality clothing whether it be a shirt and them being able to put a button
on and actually be able to, you know, use an opposing thread, a contrasting thread that
makes it stand out, whether it's gonna be a pair of shoes that, yes, they just took
to a cobbler, but they were smart enough to buy something that had a Goodyear welt or
a Blake stitch that could be rebuilt.
The idea here is that men are gonna start to take pride in not wearing disposable clothing,
clothing you can only wear once, clothing that falls apart.
They're gonna take pride in having that jacket.
Yes, it's got a small hole or rip in it.
They take it to a seamstress or they actually learn to do minor tailoring themselves so
that they can adjust their own shirts, adjust their own cuffs, make these small repairs,
and be able to share this with others and be proud about their own ability to be independent
of others, to be able to have clothing that looks good on them, and for them to have the
skillset to be able to get this done.
Now, let's talk color.
So, every year, they say there's a dominant color.
I think in general men are gonna become more comfortable with color.
The coolest thing that I’ve seen over the last decade is all of these young men, who
were into style at an early age, built up their confidence levels.
And now, these guys are in their 30s.
Some of them in their 40s.
And guess what?
They didn't lose those skills.
In fact, they're able to bring this to a more mature style.
So, we're gonna see, yes, those casual suits mixed with really bright shirts, no necktie,
just having fun with the thing, and people that are just confident in putting outfits
together.
Yes, they may be going to thrift stores because they got a tight budget.
But again, they understand how to do basic sewing.
They’re gonna get it adjusted to fit their body and they're gonna put things together,
which many people will think clash, but they're gonna wear it with such confidence and bravado
that they are gonna be able to pull it off.
Next up, let's talk about vests.
If I have to choose one item I think is going to double in sales this year, I would go with
vest.
They're just classic.
They're incredibly versatile especially if you go with a lighter weight one.
They can take a simple outfit and just make it look so much better.
Yes, instead of just wearing that dress shirt with those, you know, khaki pants, throw in
a vest there.
Maybe go with some dark gray trousers.
All of a sudden, it brings the outfit together.
Yes, it's not the same level as a sports jacket or a suit, but it looks so much better than
just that shirt and jeans look.
[0:10:01] And speaking of the sports jacket, I think
that sports jacket sales are gonna stay strong, if not increase if you include sweater jackets,
unstructured jackets.
You got these guys, again, maturing and they've liked dressing well, but they're in their
30s now and they're getting a little bit older.
They start to bring back the sports jacket, but they do not want, you know, the heavy
rolling right there.
They don't want that big structured shoulder.
What they want is something soft.
They like sweaters.
So, they’ll bring in like a lot of stretch and performance sports jackets as well.
They want that lapel.
They're gonna go though with a medium lapel, not skinny, not overly wide.
They want something classic they can get their mile out of.
I think they're gonna stick with very classic colors.
Grays are just simply gonna work because it's a non-color.
It works with pretty much any color.
That being said, they're not gonna be afraid to bring in something with a bit of color
maybe, you know, go for a bright orange or a burnt orange.
You know, they were a Texas fan.
Point being is these guys are gonna have fun with their clothing, but sports jackets are
not going anywhere.
Now, what about the loose clothing trend?
I think it's gonna rain in a bit.
It's not gonna go as bad as we thought it was, so that's a great trend for 2022 clothing.
Just get it a bit more fitted.
Not tight.
Just simply working for your body type.
Necktie sales I see staying steady, if not dropping off a bit.
That being said, the necktie is not going to die.
This is just cyclical.
Eventually, it will come back with a vengeance, but other accessories are going to increase.
We're talking things that just simply set an outfit apart, but allow a guy to dress
relatively casual.
So, we’re gonna see rings.
We're going to see cufflinks.
We're gonna see necklaces, hats, sunglasses.
These are areas that men are gonna realize, you know what, I need to have some more options
here.
This is a great way to accessorize an outfit, to really just simply look good with, you
know, not having to do a whole much and just simply have a few options when it comes to
those accessories.
Speaking of accessories, I just remembered I didn't have actually my Oura Ring on.
So, this is an accessory I’ve absolutely loved and I do think that smart accessories,
smart clothing is gonna be a huge trend in 2022.
So, with this ring right here— and the reason I had it charging over the last like 6 days
before— and that's one thing I do not like about this, so hopefully they fix the battery
issue.
Point being is it measures my temperature.
It measures my heart rate, how I sleep.
And I love that I don't even think about this thing yet it's gathering that information.
I mean Ministry of Supply has a jacket out there that it basically has heaters within
it and it does a really good job of regulating your temperature and heating up only when
you need it.
These types of, you know, innovations in clothing I think are amazing.
And we're gonna see more and more of them slip into clothing as the technology develops.
Point being is, you know, they're gonna be able to detect very quickly your health conditions.
Hey, you're at risk of having a heart attack or you need to go see a doctor because there's
something going on with your breathing.
You know, your temperature's off.
Now, some of you guys, you don't wanna be any part of that because I get the nanny state.
You don't want your privacy— And I think that there is always gonna be a need for just
simply clothing that does the basic job.
That being said, a lot of people, they wanna be able to track this stuff.
They realize, hey, if I’m tracking this, I can improve it and hopefully privacy, you
know, all that stuff stays up and they're able to keep the government out of this or
big data companies.
Point being is I see this is a trend that’s gonna continue as more and more people want
this in their clothing.
And a trend that I did not mention that I think will continue in 2022 is Antonio will
wear blue shirts.
What am I talking about?
Find out why I’ve worn blue shirts in like over a thousand videos in this video right
here where I explain my logic, my thinking for pretty much, yeah, over the last decade
wearing very similar shirts.
What's the mystery?
Why did I do it?
Find out, guys, in this video right here.
It's good.
Go check it out.
See you guys later
[0:14:23] End of Audio