Are you using the right strategy for your Instagram post and caption? Boo.
Are you using the right strategy for your Instagram posts and captions? Having an attractive
and captivating feed along with well-written captions and a solid hashtag strategy can
bring more followers to your account and turn those followers into regular listeners of
your show. On this video, I will show you seven simple steps that you can apply today
to make people fall in love with your feed and your captions. Also, if you need help
setting up and optimizing your Instagram account, you can click on this video and we'll teach
you all about it.
If you're new to our channel, welcome. We help entrepreneurs, business owners, artists,
content creators, and podcasters, to grow their digital footprint and create more of
an impact by planning and launching a successful podcast. Before we dive in, don't forget to
subscribe and give this video a thumbs up. Okay, let's get
to it.
First, let's talk about why it's important to have engaging photos, videos, and audiograms
in your feed, and what are the best practices for this. Your Instagram feed is like a brochure
for your podcast or business. Always ask yourself if whether the pictures, images, and quotes
you create for your feed are in alignment with your brand callers, funds, and images.
Then, another thing is that photos with human faces tend to perform better. Photos out-perform
videos. Within one post you can have a combination of picture, quote, audiogram, and video like
we have right here. Here we have a picture, a quote, and an audiogram. The thing that
I would recommend always is to ... At the front off the post, always to put a picture
so it doesn't look messy or disturbs the aesthetic of your feet.
Step two is all about coming up with creative ideas for your posts. Some post ideas that
you can implement can be behind the scenes photos of your podcast, of recording your
podcast or behind the scenes of your business, images and quotes related to your episodes
using Canva. Also, you can do audiograms. You can also post pictures of your guests,
and that's it. Just make it fun, be creative.
Now that we have some ideas for our posts, let's talk about the tools that you need to
create them. For images and quotes, we use Canva. Canva is a graphic design website that
uses a drag and drop format. This tool gives you access to tons of royalty free photographs,
vectors, graphics, and funds. Canva is super fun and it's easy to use. You can literally
spend hours creating content on Canva that can be used on different platforms, not only
Instagram. Canva has a web version and also an app that you can download to your iPhone
or Android phone, and Canva has a free version.
Another tool that we use to create our images is Adobe Spark Post. If you already have an
Adobe subscription, you will have access to this graphic design tool as well. This tool
allows both web and mobile users to create and share visual content, like posts for social
media, graphics, web stories, and animated videos. It's pretty cool, you should check
it out. Then for audiograms, audiograms are fun because you can convert a short clip of
your audio file into a video file. The tools you can use for this are wavve, with a double
V, and headliner. They both have free versions. The paid version for headliner gives you access
to free videos and music.
For videos, we have fun with Magisto. Magisto is a video editor that allows you to turn
pictures and video clips into video stories. Adobe Spark Video is another really cool tool.
It combines motion graphics, audio recording, music, text, and photos, and it is used to
produce short animated and narrated videos. Then, the last one we use for our photos is
Adobe Lightroom. What we like about Lightroom is that it's a quick way to adjust your photos
and make them look more professional. As far as automation, what we use is Later and we
absolutely love it. You can use Later on your desktop or phone. Later allows you to schedule
your posts ahead of time so you can upload the image to Later and create your post, including
captions and hashtags, and your post will go live automatically the day and the time
that you schedule them for. Another tool that people use is Preview so you may want to check
it out.
Now let's move on to number four, Captions. Okay. Captions are important because they
tell the story behind the picture. You can use your captions to engage and connect with
your audience. When people are scrolling down Instagram, the first thing that they're going
to see is your picture and then underneath your picture they're going to see the very
first sentence of your caption and that's your headline. This is why it's important
that you give it a little bit of thought ... Not a little bit, a lot of thought because that's
an invitation to that person to read the rest of your caption. Captions are my favorite
part because I'm a writer.
Instagram is about your pictures and your images, and also the copy that goes into the
captions. Instead of using your captions as a way to solely promote your podcasts or your
business, then use them to educate, to provide tips, to provide personal stories, to provide
humor. Then at the end of the caption, then you can send people to your link-in-bio. It's
not like I'm discouraging people from promoting, it's like we should switch the attention from
promoting, promoting, promoting and instead providing something that will connect with
other people.
Let's address caption structure. If you're new, like me, writing captions, then it will
be good for you to have some kind of structure in your head every time you sit down and write
a caption so it doesn't become a frustrating task for you. We already talked about the
first sentence which is the headline and why it's important to have a catchy headline.
Then after that, then the body of the caption, this is what you are going to use to create
awareness, to provide humor or educational bits and tips or something controversial or
thought provoking, something relatable or a personal story.
Then the conclusion. If you presented a problem on your caption, then it's always good to
provide a solution. Don't forget to include some call to action like double tap if you
agree, leave a comment below if you think this is funny, if you are interested in this
information, if you think this information is useful, then tag a friend. What it does
is that the people that engage with you, then you know that those are the people who are
interested in your content and then you can later send them a private message just thanking
them for interacting with you, interacting with your post, and send them a link of your
show. This is why it's important.
Something that you need to have in mind too is that you don't want to write captions that
are hard to read. They have to be easy to read and follow along so you want to include
dividers, you want to include emojis, you want to include bullet points, something that
is easy to read and follow. Some caption ideas would be something related to the episode
you're releasing that week; some trivia, something interesting, interesting facts or the behind-the-scenes
for your podcast, what does it mean to be a podcaster, what does it mean to be an entrepreneur,
a business owner.
Then also, you can talk about your expertise. You can talk about the experiences that you
have had. Captions are about connecting with other people so just be real, show yourself
the way you are, and just let's write some fun captions. Okay, so you have your photo
ready and you have your caption written. Now let's talk about hashtags. Okay, so hashtags
are important and they need to be part of your strategy. While captions tell the story
behind your image, hashtags allow you to get your image out of your circle of followers
and it gives your posts more exposure. Then when your audience searches for industry related
hashtags or follows a hashtag, you want your audience to see your post and be enticed to
visit your profile.
Let's talk a little bit about hashtag strategy. There's no way around it, you would have to
spend some time doing hashtag search. For that you just have to click on this search
button and type your hashtag, and then you can click on the Hashtag. You can follow the
hashtag so you are notified every time some somebody posts you send this hashtag. You
can also see how many posts this hashtag has and that's important because this is the number
that you're going to use for your hashtag strategy. Instagram allows a maximum of 30
hashtags per post, you don't want to exceed this number. Use hashtags related to your
post and use hashtags that you know that your ideal audience is using as well. Hashtags
are important, make a list of your hashtags and used an every time you make a post.
Something important that you may want to experiment with, it's when to post an automation. A tool
you can use to know when to post is Instagram Analytics and you can access that by tapping
on the menu and then tapping on insights. Right here you have on audience and, if you
scroll down at the end, it will tell you when your followers are more active on Instagram.
This is important because you want to post on Instagram during this times. Another thing
that you can use the Analytics for is to know what kind of content your audience likes.
Another thing that you can find out is the activity on your account. Analytics is just
a really useful tool and you should spend some time to check it out and use it.
Now let's move on to what you should do after posting. It's very important to stay on the
platform and to engage with people that are engaging with your post. You're going to get
comments and likes because of the hashtags that you included. Staying on the platform
will give you more exposure and we'll help to promote your post. After posting, what
I mentioned is that you want to stay on the platform and interact with people who are
commenting or liking your post. Just go in and like and reply to the comments. Another
thing you can do is to share your post on the stories. For that, you want to tap on
this arrow button and this will take you to this screen. Then you want to add post to
your story.
You can re-size it, you can tap on it so it shows your headline. You can also add emojis
or hashtags. You can add some texts, so new post, and then you want to make sure that
people know how to access the post. You can add a tab here so they know that when they
tab there, then it's going to take them to your post so it's more accessible to them.
Then you post this on your story. What we want to do with commenting, adding hashtags,
adding this to your Instagram stories, is that we want to give this post exposure. We
don't want to make a post and then just leave it there. We have to do things to it so it's
more accessible to others.
That's it, podskis, I hope you find this information useful. Please leave a comment below. Let
us know if this is making a difference on your Instagrams. Please like this video too
if you like the information that we're bringing to you every week. Don't forget to subscribe
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