What's up everyone.
Welcome back to my channel the number one place for new coaches, content creators and
entrepreneurs.
Now in this video I'm going to answer a question that I get so often sliding into my dms and
that is Vanessa, why am I not growing on Instagram?
Why does the Instagram algorithm hate me and my shadow banned?
All these things?
Well, I'm here to tell you that before you jump into conclusions thinking that Instagram
is out to get you, that the algorithm sucks or that you are shadow banned, I highly encourage
you to watch this video because I'm going to go over the top real reasons why you may
not be growing on Instagram.
So if you're interested in learning more about this, then keep on watching.
All right, so reason number one of why you're not growing on Instagram is probably because
you don't have a clear focus.
Now, what exactly do I mean by this?
Well, I'm basically saying that you don't have a clear niche.
When someone goes onto your page, they're not sure why they should follow you.
Are you a fashion page, a travel page, a makeup page?
Are you a motivational page?
Are you just a simple, beautiful selfie page?
Why should someone follow you?
If you don't have a very clear niche or clear focus for your account, then it doesn't really
give a good reason of why people should follow your content and engage with you.
Now, if you are someone who's struggling on how to find a niche, I highly recommend that
you check out this video right here so I'm not repeating myself and you get the content
that you need that goes really in depth on how to find a niche.
But basically if you don't have a clear focus, then why should people follow you?
Now let's say you're someone who's watching this video and you're like, Vanessa, I do
have a niche.
Well, my second question to you is, are you communicating your niche clearly?
Because you also want to realize that your bio is one of the very first impressions that
someone is going to have of your account.
And if your bio isn't inviting and it's not clear on what you do and your content doesn't
match your niche either, then you're going to be in a lot of trouble.
Now, if you need help on crafting the perfect Instagram bio, make sure you check out this
video that I have right here that goes more in depth on it, but the idea here is that
even though you have a niche, your profile needs to be able to clearly communicate that
niche so that in a split second, someone can easily determine whether or not they want
to follow your account.
Now, I kind of already touched on this, but the second reason why you're not growing on
Instagram is because you're posting irrelevant content.
What this means is that in your mind, you might think that you're a travel account,
that you're a beauty account, that you're a business account, all of these things, but
if your content isn't truly reflecting that and you don't have a clear understanding of
what your audience really wants from you or what they find valuable and you don't deliver
on that, then that's going to be a huge problem.
People are either going to unfollow you or they're not going to follow you at all.
Now, if you want more help on how to create the perfect Instagram caption or you want
help on finding content ideas, I highly recommend that you check out these two videos that I
have right here because they're definitely going to help you, but essentially the idea
is that you got to make sure that the content that you're doing is truly intentional and
that it's not irrelevant to your audience.
This means that instead of guessing what your audience likes or only posting things that
you like, really do research.
Go on forums, go on polls where your ideal audience is hanging out and look at what they're
posting.
Look at your competitors and see what they're posting.
Really make a list of all the questions, all the fears, all the desires, all the interests
that your ideal audience has and create content around it because like I said earlier, if
you're not doing intentional content, then you're really not giving a reason for people
to follow you.
Now, speaking of making irrelevant content, the next reason why you're not growing on
Instagram is because you're using irrelevant hashtags.
Relevancy is key on Instagram that people want to engage with content pieces that are
truly relevant to them.
However, even if you have a niche, even if you're creating content that truly sticks,
if you're using the wrong hashtags that aren't truly targeted to the people that you're trying
to attract, then even if you attract all this traffic, it's never going to convert to a
follow because you're not attracting the right people in the first place and the reason for
this is you got to think about hashtags basically as if they were key words.
If you are a beauty influencer and you're using fitness hashtags or using hashtags like
follow for follow, you're not really going to attract the right audience even if your
content is on point.
Even if your niche is on point.
If you're attracting people that are from the fitness industry, even though you do makeup,
that person is never going to follow you because your content is not relevant to them.
So if you could be a little bit more intentional with your hashtags and making sure that you're
using the right hashtags, that's going to attract the right audience for you, it's going
to be able to have a higher conversion and higher your chances of people actually following
your account.
Now obviously there is a lot to say on the topic of hashtags alone, so if you want to
learn my Hashtag strategy, make sure you check out this video right here and if you also
want more mistakes to avoid when using hashtags, also check out this video that I have right
here as well.
It's really going to help you to not get shadow banned and all of that, so make sure you check
out those videos so you continue your learning on this topic.
Now moving onto the fourth reason of why you're not growing on Instagram is because you're
not engaging.
Something that you need to know is that Instagram is on an interest based algorithm, meaning
that it's only going to show you content that you're truly interested in or that you've
engaged with in the past.
Meaning that if you are not engaging with your audience or you're not giving opportunities
for your audience to engage with you, whether it's through DM or through comments section,
then it's going to decrease the chances of your account actually showing higher on the
feed post or higher on the Instagram story feed.
That's why it's so important to ensure that when you're on Instagram, it's not just a
one way street and it's a two way street.
We're not only are people engaging with you, but you're engaging back.
You're increasing the chances of Instagram really seeing that you are an account that
they like to engage with.
If you're not leaving any opportunity on the table to do this and you're just not engaging
at all, then it's gonna really hurt you in terms of gaining visibility for your account.
Now onto the fifth reason why you're not growing on Instagram and that is because you lack
consistency very similar to any social media platform like youtube or Facebook, Instagram
rewards the content creators who are consistent and who allow their audience members to stay
on the platform for longer.
Like I said, this is the exact same way for youtube and the exact same way for Facebook
as well.
For me, even though I'm someone who doesn't really post on the feed every single day,
I still try to make sure I'm at least on Instagram stories every single day in order to ensure
my consistency, but not only this to make sure I am always top of mind with my audience.
When you become a more consistent on the platform, whether it's using IGTV, feed posting or Instagram
stories, it's not going to only increase your exposure for your account, but it's also going
to increase the chance to engage with you.
And like I said earlier, because Instagram is on an interest based algorithm, the more
that they interact with your account, the more your content will actually show up on
their feet.
Not only this, if you increase your consistency and the amount of times that you're posting,
it's also going to increase the chances of someone reposting your content, mentioning
you on their stories and all of that, which will then introduce you to new audiences and
therefore you're going to get more traction on your account as well.
Now obviously for feed posts, it doesn't mean that you need to be posting every single day.
However, at minimum I highly encourage you to at least post on your stories everyday
because it doesn't take too much time from you.
And also like I mentioned in this video right here, more and more Instagram stories is becoming
a lot more popular, so I highly recommend that you actually take the time to be at least
consistent on your Instagram stories.
Now moving onto the next real reason why you may not be growing as fast on Instagram as
you would like is because you're not getting external traffic.
I personally believe that it takes a platform to grow a platform and if you want to accelerate
the growth of your Instagram account, you should be planning your Instagram handle on
sites outside of Instagram.
This can be as simple of making sure that the cover banner or the contact information
within your Facebook profile shouts out your Instagram handle.
It could also be reposting your Instagram posts to Facebook so that people can see that
and go to your Instagram account.
It could also be something like updating your email signature and adding your Instagram
handle.
It can be creating a youtube channel or a podcast and making sure that you're shouting
out your Instagram handle so that people can follow you.
There's so many different ways that you can drive traffic to your Instagram account, but
if you truly want to accelerate your growth and 10 x your growth, I highly, highly recommend
that you are getting off of Instagram and making sure that you're driving traffic to
your Instagram in order to get more followers.
Now on the topic of driving external traffic, 10 x-ing followers and all of that.
What I want you to do is actually click the notification bell because in the next video,
what I'm going to talk about is how I grew my Instagram account to 35,000 followers organically
without using any bots or any sketchy tools.
So if you're interested in learning step by step how I grew to 35,000 followers, then
make sure you hit the notification bell so you don't miss that video.
In the meantime, while you wait for that video to be public, I highly recommend that you
also check out these two videos that I have right here.
I talk a lot about social media, content creation, entrepreneurship, and coaching.
So if you like any of those topics, I think that you'll really like these two videos here
as well.
As always, guys, I appreciate you.
I hope you guys enjoyed today's video and I'll see you in the next one.
Bye guys.