Hello, my name is Edwin and I'm a Product Manager at Duolingo.
Hi, I'm Angela, a Product Designer at Duolingo.
And together we work on Duolingo Plus,
our premium subscription in the Duolingo learning app.
We're so excited to be here with you today
to introduce a few new features coming to your app soon.
But first we want to set a little bit of context.
What is Duolingo Plus?
Well, Duolingo Plus is the most efficient,
personalized, and fun way to learn a language on Duolingo.
While all of our learning content is available for free,
Plus is packed with premium features.
These features are designed to help you maximize your time on Duolingo
and have a more seamless and efficient language learning experience.
Before we introduce anything new today,
we just want to set a bit of context with our five core features.
First, Duolingo Plus removes all the ads from your app,
allowing you to learn without interruptions.
Second, Duolingo Plus gives you Unlimited Hearts,
so there are no limits to the number of mistakes you can make
as you work through new lessons.
Third, Duolingo Plus gives you unlimited test-outs.
Imagine you're breezing through level one of the travel skill,
and you decide you're ready to move on to harder content.
Well, take a test-out and jump right on up to level two
so you can keep working through that harder content.
Fourth, Duolingo Plus gives you Mastery Quiz.
And Mastery Quizzes are short quizzes
that allow you to track your progress in your language course over time.
And finally, Duolingo Plus gives you the added insurance of streak repair.
Learning a language requires the dedication every day.
And that's why we design our streak to keep you coming back day after day.
With Duolingo Plus, if you want to take a break,
and you need to repair your streak,
you can always do that with the added insurance of Streak Repair.
In addition to those five core features
we're continuously trying new things to improve the Plus experience
and focus on developing features
that make learning more efficient, personalized and fun.
Today we'll walk you through our process for creating new features on Plus
and introduce two new ones.
So, how do we come up with new features?
It's simple, we listen to you, all of you, our learners.
Our goal is to develop the best education in the world
and make it universally available.
The best way to improve the learning experience
is to listen to all the people who use Duolingo the most, all of you.
So a lot of our ideas for new features and improvements
come from talking to you all,
through interviews or reading your reviews.
Today we're really excited
to introduce two new features on Plus that we've been working really hard on.
So first up, we heard form a lot of learners
that they want to see more information about their weak areas,
and exactly what they should focus on.
Currently, we have a ton of learning content on Duolingo,
with each course having hundreds of challenges and exercises,
but learners want to know exactly what they should focus on,
where and why they're struggling so that they can make fewer mistakes.
Introducing Mistakes Inbox,
where you can review all of your mistakes in one place.
We know that mistakes happen to everyone.
It's part of the learning process
and reviewing your mistakes allows you to learn and improve faster.
Now, when you make mistakes in a lesson
we'll automatically save all these mistakes in one place
so that you can review them at your own convenience.
On the right side of your home screen you'll see a broken heart icon
with a red label that keeps track of the number of mistakes that you have.
Just tap on the icon to open up your Mistakes Inbox
where you can review all the mistakes that you have
and start a lesson to practice them again.
When you start a mistakes lesson
you'll be able to practice the exact questions you previously got wrong
and earn XP while doing so.
And finally, when you answer a question correctly
it will be cleared from your inbox
and once you've finished reviewing all of your mistakes...
your Mistakes Inbox icon will transform from a broken heart
to a shiny gold one to indicate that you cleared all your mistakes
and you're ready to move on.
So just keep learning and you can always come back later to practice
as you make more progress.
With Mistakes Inbox, Duolingo Plus becomes a more efficient
and personalized learning experience.
By bundling all of your mistakes into one convenient place
learners can tackle all of their weakest areas efficiently
and move on to learning new language content.
But we didn't want to stop there
at just a more efficient and personalized experience.
We know that language learning is inherently difficult
and keeping you motivated is a big part of what we do at Duolingo.
So we set out to make Duolingo Plus more fun.
We pulled a lot of inspiration from mobile and video games
when we tried to gamify the language experience for users like you.
And one game mechanic that we really love is a boss battle.
Learners will end up working through lots of content
until finally they are met with this extra difficult challenge
with a really compelling reward.
We find this really nice parallel
with what you had been asking for in our research sessions.
First off, learners want to prove that they've mastered their skill content.
And second, learners are up for a challenge.
And learners specially want a nice reward
when they do complete a challenge like a boss battle.
I'm very happy to introduce Legendary Level.
A sixth and final level for each of your language skills
to help you prove your mastery of your language content.
Our course today on Duolingo is structured into small skills,
which are bundles of similar language vocabulary
and grammar concepts,
such as food, travel or family.
And as you progress in the course, from level 0 to level 5,
your skill will gradually turn gold.
Which indicates that you've learned all the new vocabulary
and grammar concepts in that skill.
Well, we wanted to go one step further,
which is to add a sixth and final lesson
to help you display that you've mastered the content in that skill.
So, introducing Legendary Level.
On the left, you'll see a skill that's at level 5 and it's gold.
And if you tap on Legendary at the bottom of the screen
you'll be brought to the screen on the right,
where you can prove you're a legend.
On these challenges, we'll only let you make three mistakes.
And we're going to remove all the hints.
Additionally, we're going to pack this lesson with tons of hard content.
Actually picked by one of our artificial intelligence systems
to make this challenge unique to you.
If you beat all the challenges in Legendary Level,
your skill will turn Legendary.
And slowly, it'll make your entire tree start to sparkle.
We are so excited to see a lot of our language learners
turning their entire language courses legendary
and we hope you're up to the challenge too.
We focused a lot on turning Duolingo Plus
into a more efficient, personalized and fun language experience.
And we hope you're just as excited as us to jump in
and use these new features in your app today.
So, to recap, we've added in two new features to Plus
in addition to our five core features,
and you can get all of these today
with our monthly or annual Plus subscription plans.
However, we still haven't touched upon
one fundamental element of language learning.
And that is that language learning is better together.
The purpose of language is to understand and communicate with others.
Whether it's traveling to a new city,
broadening your education or work opportunities,
or calling your grandparents.
And we believe Plus should be accessible for not only you
but also all of your loved ones.
So we're really excited to introduce Family Plan
which is our newest group plan on Plus.
Now you can get six Plus accounts under one easy and affordable plan.
So, how does this work?
With a Family Plan, you'll be able to add members
through your Plus dashboard.
It's really easy to invite anyone.
Just send them an invitation through text,
email or whatever messaging platform that you use.
You can also directly add accounts on shared devices.
For example, parents who share a family iPad with their kids
will automatically show all the accounts on your device
so you can just directly add them to your Family Plan.
And finally, you can manage and follow your family members,
to see how they're learning and keep each other motivated.
Everyone is welcome to our Family Plan.
We wanted to be as inclusive as possible when creating this plan,
so there's no restrictions on who you can invite.
Whether it's your child,
friends,
your friendly neighbor,
or even a neighborhood bear.
You can learn together on Duolingo Plus with your chosen family group.
Today we have over 1.9 million learners on Duolingo Plus.
and because friends and family
can now share the cost of Duolingo Plus across their groups,
we hope this now makes Plus even more accessible
for all of our millions of learners across the globe.
A huge thank you to all of our learners
and especially our Plus subscribers for all of your support.
You make it possible for us to deliver free high quality language education
to millions around the world.
And for that, we thank you.