So it's January, 2019.
And I decided to post a video that is considered off topic for my channel at the
time in 2018. And in the early 20 nineteens,
I was posting content for millennials.
I was posting content about quitting the nine to five posting content about
post-graduation mindset lessons,
anything that a millennial that just graduated college would likely enjoy.
But one day I decided to post a video about Instagram. Specifically.
I wanted to share five specific strategies that I use to grow my Instagram
account.
And since then that video has had over 5 million views is one of the top videos
when it comes to Instagram growth and also is still the top performing
video on my channel even after two years later.
So I know you guys clicked this video because you're interested to know how much
did I get paid, but you know, me,
I am Vanessa and I love to make sure that you guys not just get visible on
social media, but you also get paid. And so near the end of this video,
I'm also going to share with you some tips on what to do to capitalize on viral
videos. So that not only do you have millions of views,
but you also have millions of dollars in your bank account.
So let's look at how much I got paid. All right. So like always,
I'm just chilling at my desk.
Let's look at how much do you to pay me for my viral video that has 5 million
views. All right. So we're on the video. Here is the big reveal.
Since this video has been published, it's generated 5.8 million views.
I've gained over 62,000 subscribers directly from this video and I've earned
$27,000 with this video alone.
Now let's go into my general channel analytics,
as you can see my lifetime earnings to put things into perspective is
$129,000.
Then basically it means that a video that I posted two years ago in
2019 is generating about 21,
almost 22% of my total YouTube revenue, which is insane.
Now, if you want to learn more about how much I make in total in general,
make sure you check out this video that I have right here that breaks down how
much I make as a YouTuber.
But one thing that you have to know is that even though I made $129,000
in total with YouTube and also $27,000 of that came from the
viral video with 5 million views,
you have to understand that I've been able to build a multiple seven figure
business to date since 2019,
I've built a $4 million business to date.
And so how exactly did I do that? Well,
keep watching this video because I'm going to share even more strategies where
you can capitalize on your viral videos to make even more income for yourself as
a content creator.
Now that you guys have gotten a clear idea of how much money you get paid off of
a video that has over 5 million views. Now,
I want to talk about how you can actually capitalize on this video so that you
make even more money. And it's not just ad sense revenue that you're making,
because even though I made that amount for that video through AdSense,
I've actually made multiple millions of dollars ever since that video has
launched. Now, like I said earlier on in this video,
having a viral video is one thing, but what you do with it is another,
because even though I made this amount on that viral video, in reality,
I've actually made this amount ever since that video came out because I
continuously capitalize on that video.
So if you're lucky enough to have the YouTube algorithm,
gods bless you with a viral video,
here's some things that you really want to do to make sure that you keep up that
momentum even years later.
Now the first tip that I have for you is make sure that all of your videos
collect emails, make sure that you have a lead magnet,
make sure that you're building your email list for this video.
I was really lucky that I actually had attached a lead magnet to that video.
And if you don't know what a lead magnet is,
make sure you check out this older video that I have for you when it comes to
strategies on how to build up your email list. But for me,
luckily with that video,
I was already collecting emails and because it went viral,
my email list went from pretty much 20 people to 20,000 people
over night. So a best practice, especially if you're a newer YouTuber,
but even if you're a more advanced YouTuber,
make sure every single video has something attached to it where you're
collecting emails. That way, if you decide to monetize your channel later on,
whether you sell a digital product, a physical product or a service,
you're going to be able to tap into a huge email list of people that you can
connect to right away. Now,
the second tip that I have for you is when you have a video that performs better
than your typical videos,
you want to make sure that you create similar videos of that.
Nature.
Now to further illustrate why this is important and what it actually means.
Check out this screenshot of my video. Now,
what you'll notice is that you'll see the video that went viral and right after
I decided to continue to do content that I usually do,
which is basically teaching people how to cook.
The nine to five. And all of that you'll notice that.
Those content pieces didn't actually do as well. If anything,
it was just kind of average performance. Now what I didn't realize,
and the mistake that I made is because the Instagram video was doing so well.
It was attracting a lot of people that wanted more Instagram content.
And what was happening is that because they found me through that video about
Instagram,
when they actually enter my channel and they see that I have no other content
pieces about social media or about Instagram, well,
naturally they're going to drop off. They're not going to subscribe.
And so I caught on to this trend and what I decided to do is I wanted to
experiment by doing more videos about Instagram and like,
you'll see from the screenshot,
those videos also skyrocketed because the video that went viral was
feeding all of my other videos.
And that was how I was able to accelerate the journey from zero to a hundred
thousand subscribers and also get a lot of views on my other videos as
well. So the rule of thumb is,
is that when you start noticing a pattern of certain videos doing better than
others, you definitely want to take that as a sign to niche down. Now,
speaking of niching down and finding a niche for your channel,
I have a very unique way of approaching this.
So make sure you check out this video right here after you finished watching
this video to learn more about how to actually find your niche specifically for
YouTube now onto the next tip that I have for you when it comes to making sure
that you gain momentum on your viral video is make sure that you update
your video with relevant dates and keywords every single year. Now,
this is a hack that I do is the fact that this video that went viral was posted
in 2019.
And I know for a fact that a lot of the tips that I share in this video are
still relevant in 2020 and 2021 and 2022 and all the years
like that.
And because I know that this is a top performing video on my channel year,
over year,
I want to keep it that way and I want to ride the wave for as long as possible.
And so every single year, what I will do is I will literally go into that video.
I will change the title of the video and update it to the relevant year,
I'll change and update the keywords to the relevant year.
And I'll also go as far as changing the thumbnail so that when someone is
stumbling on that video,
they're still going to click it because it's relevant to that specific year and
they're not going to not click it because they think it's outdated because I
know that a lot of the tips that I shared in this video are still relevant and
timeless across the years. Now,
another hack that I have for you too, is let's say one of your videos,
you mentioned a specific year.
What you can do is you can go into your creator studio and kind of edit that
portion out, especially if you want to make sure that video is timeless.
So remember you can always edit your videos and cut out bits and pieces that
might not be relevant anymore. However,
a best practice that you should probably be doing is instead of going back to
your videos and editing them, make sure in general,
when you're creating content that in your actual speech,
when you're talking in your videos,
try not to mention any years or dates so that that video can remain timeless and
evergreen throughout the years that pass on YouTube. Now,
if you're watching this video and you want to go from content creator to actual
business owner,
meaning you go beyond just creating free content on YouTube and you start
monetizing that content beyond AdSense revenue.
Make sure you check out my free training@wwwdotfollowerstoclients.com.
It's perfect for any content creator.
Who's currently creating content and not getting paid for it. In this training.
I actually teach you how you can monetize your content and create a business
model for yourself that earns you five to 10 K per month.
So make sure you check out this video link is in the description box below.
If you want to access more trainings for me,
I post a lot of content on social media, marketing and entrepreneurship.
So while you wait for next week's video,
make sure you also check out these two videos that I have right here as well.
I promise they will not disappoint. Thanks again for watching.
If you want more content from me beyond just YouTube,
it makes you check me out on Instagram.
And also my podcast here as well with that being said,
I'll see you in the next video.