You’re a coach and you’re starting
your coaching business, so you think
Hmm.. I need to start my own brand.
I need to create my own brand.
And you rush into building your website
or spending hours and hours trying to
figure out how to brand yourself.
Stop right here.
Let me save you some time.
Hi, this is Ajit Nawalkha and today
we’re talking about how to build
a meaningful personal brand as a coach.
For more educational videos on
how to build your coaching business,
you can go ahead and subscribe to this channel.
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It’s crucial for us coaches to know
how to market ourselves and communicate who we
are to the world.
Your Personal Brand is the feeling people have when they think of you.
Personal brand is a modern term for positioning yourself before you even see a potential client.
It’s like the bat signal to your Batman.
Even before you arrive, your signature makes the point and draws fear in the hearts of
criminals.
Fine.
I got a little carried away.
You need to define your personal brand as a coach.
This gives focus to your client on what can they expect when they work with you.
What are the steps to defining your personal brand?
Well here they are:
The first step, Define Who You Are.
This is the most important step you need to take so don’t overlook it just because it
seems obvious.
Take some time to reflect and acknowledge who you are, what you are good at and love
doing, and what makes you different.
Branding works when it’s consistent.
It’s not only creating it, it’s committing to it.
So make sure this part is crystal clear and it reflects what you are truly passionate
about because you have to take it seriously and be consistent in how you show up every
day.
Personal branding is amplifying the most powerful parts of yourself and bringing them into the
spotlight.
It is also revealing parts of you that makes you human, relatable and allows for connection
with your clients.
Here is a fun exercise you can do to find more of who you are.
Take a piece of paper and on the left column write down some of the things that matter
to you.
Say relationships, money, freedom.
On the right column write what is it that you really believe about these areas of life.
What is it that you really believe about say friendships.
Do you believe they are forever?
Do you think your friends should change with time?
Neither is right or wrong, it’s more to identify what you believe to be the truth
about things.
Which in turn helps you know who you are.
This will help you find your truth.
The more you are true to yourself and express yourself fully through your brand, the more
likely you’ll attract the right audience who resonates with who you are and your message.
If you believe that you are ready to express yourself fully, drop a yes in the comment
section below.
Now, let’s go to step two: to clearly define What You Can Do For Your
Clients.
The question you want to ask yourself is “What is your superpower?”
This is my absolute favorite step.
It’s like figuring out which Avenger you want to be.
Ok, maybe I’m a little bit biased.
Your superpower is how you express the unique value you create for people.
What is your message?
How are you serving others?
What problem are you solving?
Which processes and techniques do you use to deliver this value?
What is your background?
These elements will help you find clarity in the value you provide so your communication
can be clear and concise.
What’s your superpower?
Say, for example, my superpower is looking at any wellness, education, and coaching based
business and be able to develop systems for perpetual and accelerated growth.
What’s your superpower?
Share it with us in the comment section below so we can all learn from each other and connect
as a tribe!
Now you have your superpower.
How do you communicate it to the world?
The third step is to define How You Engage with Your Tribe
What are you going to do to attract, engage and convert your audience into raving fans?
This step is all about figuring out how you will deliver the value you provide to the
people you serve.
Do you want to use social media platforms to reach out to your audience?
Maybe you’re ready to provide value through a website or building an email list?
What style of photos or videos would you use to present your brand?
Maybe you’re not confident on camera and would rather write your message through books
and articles.
If you love speaking on stage, you can aim for participating in talks and events, or
delivering trainings whether it’s offline or online.
Any and all of these work as long as how you’re showing up is consistent with your truth.
This step is crucial to amplify your brand and reach, so be smart about it.
Don’t try all platforms at once.
Start with one or two platforms you feel most confident in and where you know you will find
your ideal audience.
Just because you love your Twitter or Snapchat time, does not mean you’ll find your audience
there - let alone any potential coaching clients.
So take your time in choosing how you want to start providing value to people.
Here is something to remember when you are communicating on various channels.
Your personal brand is built on a relationship.
This means as much as you care about your message, you must make an effort to deliver
it in a way where they care.
Your clients don’t care about what your personal brand is.
They care for how it relates to them.
Make them care.
Creating a personal brand may take time.
It may take months before you are able to clearly define who you are, what you do for
your clients, and how to effectively communicate that to the world.
Brands can take decades before they are certain about these answers.
These answers may take time, and that is ok.
Progress towards a more clearer, well-understood brand is more important than perfecting it.
Take imperfect action.
It might be a little sucky, and if you stay with it, it will get better.
I promise you.
My wish for you is that you take the time to embark on the journey to define and represent
your brand every day.
My wish for you is to be recognized for the true and honest you.
Aho.
Now you know the 3 steps to creating your own personal brand, so what’s next?
Building a brand is the first step to creating a solid coaching business plan.
If you want to find out what the other 4 steps are, click here to check out our video on
the 5 steps to creating a coaching business plan.
What was your key takeaway from this video?
Share it with us in the comment section below.
Want some more great content?
There are many ways to provide value to our audience through coaching.
Read our Free Ultimate Guide To Creating Coaching Packages to find out which one fits you best!
You can find the link in the description box below.
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