It's standard business advice now. People say there
are riches in the niches. Meaning, that you have to find
a certain industry and sell into that
one industry to achieve massive success.
And I think that's actually true.
Experiment 27 is finding a lot of
success just selling into mobile app
development companies. So in this video I
want to show you how you can use your
existing agency case studies to frame
yourself as a niche business and win
more business.
This is a similar strategy that we're
using with our clients right now to book
them enterprise deals. So let's jump into it.
For a real example, I'm gonna use prolific
interactive. They're a mobile app design
and development company out in New York
City and we'll use them as an example. So the
first step is to identify a case study.
We'll go over to work page. Two things to
look for in the case studies that you
pick when you're doing this project.
One you want to find something that you
were amazing at. So if it's a
mobile app development you want to find one
that actually looks decent.
Some mobile app agencies, you have to take
whatever worked. Especially, if you only do
the backend and you're relying on
someone else for design you probably
have a ton of projects that don't have
very good design. So you want to make
sure that the design of the app is
actually good that you're picking. And then
number two is a project that generated a
ton of profit for you.
Meaning the industry and the type of
client are a good match for what
you're selling.
There are a lot of good starts here.
Sephora's clothing brand. Scott's
lawn care. HSN, home shopping network.
Alex and Ani. OPEN forum, more
finance. And the way that I would go
about picking these is... The second one,
basically finding an industry that's
going to buy. It's going to be huge here
and it seems like they have a lot of
clothing brands. So actually, I think we
should go with clothing and fashion
brands here.
So how do we get them more clothing
brands? First, we'll identify a specific case
study. I would
pick Sephora, but there's no link here so
we'll find one that has a link. Here's
David's Bridal. They built the David's
Bridal app. But again, point one you
want to find one that actually has
amazing work. Three stars isn't
too good. So this is better. Lululemon, 292
ratings, 4 stars. This is a solid one to
go with.
So now that we've identified a case
study. Step number two is to clone
this client. We want to find a
list of this type of company and
wherever they exist online. So lululemon
let's do a quick Google search and find
out what lululemon is. Yoga clothes plus
running gear. So they are a clothing
company. So basically just search clothing
companies US. Top clothing companies
United States. And here are the 10
biggest ones. And if you google around a
little more you'll find more and more
lists. So here's fashionUnited top 100
companies. So here's this list of a hundred
fashion companies and we've got a few of
them based on market cap, Inditex, LVMH,
Nike, TJX so this is our lead list. And
you can use any of the videos on how to
find contact information. I'll link one down
in the description below so you can build
this lead list. And then step three is to pitch.
So let's talk about how to structure a
pitch for a specific niche. The rhyme!
And then how to craft that cold email.
So let's jump into the inbox.
Okay, so here's the cold email script
that we're going to start with. Let's
target Dior first because they were deep
down the list. And the subject line is
something simple like from a fan of Dior or
about Dior and prolific. Something like
that.
[Reading the script]
Notice that this is
customized for luxury clothing companies
and the reason why this is, is you want
to make it niche enough that it seems
like your writing directly to the person
you're sending it to, but also generic
enough that you can send it to all of
hundreds of these fashionUnited companies
and not have them feel like you're
spamming them. And then the next part of
the email.
[Reading the script]
And we'll write those ideas in a second.
How would you feel about discussing
further let me know I can send over a few
times for a call. Thanks! Basic, generic
structure you can use that to pitch
your Fortune 500 leads. And now in terms
of the ideas. The reason why we're going
only to luxury fashion is we can take
those case studies from earlier and we
can make them pitches in this cold email.
So here we go.
The first one is this lululemon app.
Browse and shop for Lululemon gear from
anywhere. You're ready for all your
sweaty pursuit with technical athletic
clothing and accessories. Two ideas off the
bat are improving your ecommerce app
similar to what we did for lululemon
(4 stars in the app store). And then
you can even link to the actual app
itself.
You might also get value out of and then
we'll pick another case to link to.
Prolific, with what they did for this
company threadless is they helped them
organize their artist community. So that
could be something that we're pitching to
these fashion company. So you might also
get value out of an app that organizes
your community similar to what we did
for threadless. And obviously these ideas
will tweak. It's always good to get in
touch with somebody from one of these
companies and ask them what they want.
Normally, the best place to start is the
person that you're actually selling to
in the case study. For instance, if I was
working with, if we were working with
prolific we want to talk to somebody at
lululemon to figure out why they bought.
That way we can tweak the type of ideas
we're pitching and we can tweak the
actual examples to make them resonate
more. This is basically what that cold
email would look like though to these
companies. If you don't have case
studies or you have questions
on how to get that initial
case study there is a video coming out
in about seven days that's going to go
over what to do and how to get those
first case studies. So look forward to that.
If you have any questions on what you
just saw
feel free to leave some comments down
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