Welcome to 2021 and our February HubSpot update. Since we started
this series early last year, Our love of HubSpot hasn't changed.
But luckily for us (and the success of this series!), HubSpot has. Just like Apples
seemingly never ending product cycle or Googles ever changing algorithm,
the best technology changes with the times.
But while technology always changes, humans
and not for lack of trying, continue to stay the same.
So to help you keep up,
welcome to our first episode of What's New in HubSpot for 2021.
This is your one stop shop to learn about all the feature chops and changes,
how they've supported me in better problem solving inside HubSpot and ultimately how
they can better help you market, sell to and service people in the months ahead.
Ready? Let's get into it.
Howdy guys it's Liv here
from Neighbourhood, where we help brands find sell and keep their people.
First up, in marketing hub giving teammates
feedback, (something we definitely get behind),
just got a whole lot easier with the new update allowing you to comment on forms.
A new commenting sidebar in the forms tool now allows you to leave messages,
tag in teammates with feedback and collaborate together in-app to execute
great marketing without ever having to leave HubSpot.
No need to switch between Slack and HubSpot or walk to the other side of the office to tell
your colleague in person ... HubSpot made it all too easy.
Next up, you can now add videos to emails.
If you're like me and you thought you found the perfect workaround by using gifs
in emails and thinking you've tricked the system, you no longer have to. Using
the video module in the drag and drop email builder,
you can add videos to your email and customize the video format
for a tailored branded experience, taking email marketing to an entirely new level.
This next update is for the Android users
out there, as Android updates have always come
second, HubSpot new attachments tab on the contact company and deal records
for Android means that you're no longer being left behind.
Now let's talk Tik Tok, Tik Talk.
With over five hundred million active
users and in excess of a million videos viewed daily Tik Tok is one of the most
popular social media platforms the world has ever seen.
If you've decided Tik Tok is right
for your business, the traffic coming from Tik Tok is now
captured as information on the contact record and HubSpot contacts who converted
and came from Tik Tok will have this insight captured on two CRM properties.
The original source property will be marked as social media.
While the original source drilled down one property will display as Tik Tok.
Now a little something for our CMS users.
If you're new to HubSpot and are in that awkward limbo period between
onboarding your data from one software into HubSpot, we totally understand
the frustration of having to work between two different platforms. For Marketing Hub
and CMS professional or enterprise customers,
with the new smart copy tool you can now import
blog posts from any CMS into HubSpot.
It relies on scraping the external blog
and identifying the different elements that are necessary for input.
For example, title, author, publish, date, etc.
Smart copy makes it easy to move
an existing blog that's currently hosted elsewhere onto the HubSpot platform.
The combination of smart copy and the other available blog import
options means it's now easier than ever for marketers to get their blog on!
Wondering how it works?
Well, to access smart copy,
simply navigate to settings, select website, then click to blog,
click the blog button, then click the important upload button,
select the smart copy option and then click next.
It's that simple.
Another exciting update for the CMS is
a bunch of new apps within the app marketplace.
These apps provide you with the resources
you'll need to quickly adopt the CMS and extend the functionality
of the CMS to make your businesses specific needs.
These apps range from enabling ecommerce
checkouts on your website to creating dynamic real estate listings and more.
Some of the apps include CMS and content
focused apps such as BoldStack, Campaign Warrior, Checkout HQ,
find it, HubLMS and Real City. Head to the App marketplace to search
for and install any of these apps or check them out to see how they may help you today.
Each App listing page will have a description of how it works,
how to install it and other general information such as pricing and terms.
Now something for the HubSpot O.G's.
When you create a contact company deal or ticket property, there's a company type
called HubSpot User that pulls dynamically from the user list in your account.
Previously, customers were not able to create more than twenty of these.
But this update you can now create up to thirty.
Now for my favorite update of the month, a way to avoid manual data entry.
Let's be real.
There's nothing good about manual data entry.
So to make everyone's life a bit easier, I'm excited to fill you in on HubSpot
newest workflow extension with Google Sheets.
You can now use the new Google Sheets workflow extension to automatically create
new rows of data in Google Sheets or add data to an existing sheet,
saving you time and perhaps a bit of sanity at the same time.
Now for sales. While updates are pretty few and far between in comparison
to marketing hub, there is one update for sales that's
massive and will assist all sales teams in providing helpful buying experiences.
This is done with HubSpot's new tasks home for sales reps.
How does it work? Simply navigate to sales and then tasks.
There you'll get to access the to-do sales activities created by yourself,
your manager, hubSpot Automation like workflows
and sequences and HubSpot AI. HubSpot have expanded on the tasks app by adding tools
to help reps better manage their daily activities and prevent them from having
to navigate to different tools to figure out what to do next.
There are many benefits to the new tasks home for sales reps.
These include new and improved
organization, giving you a number of new ways to prioritize and organize your sales
activities to fit your process. Task cues allowing you to perform high velocity
selling by turning any of you into a queue of your tasks that lets you flow
efficiently from one task to the next. From within
task queues you can call and email prospects or do
social touches on LinkedIn, all without ever having to leave HubSpot.
The calendar sales reps who integrate
their Google Suite office 365 will be able to see their calendars
embedded in the tasks app easily look up prospects before an upcoming meeting
and launch directly into meetings without ever having to leave HubSpot to live feed.
The highly rated activity feed is also included giving reps the context to easily
find prospects who opened their emails, visited web pages or sales
collateral. Reps can reach out directly from there, too.
And reports embedded reporting allows reps to easily track their activity
and pipeline progress to help them stay focused throughout the day.
And that's it for this month.
I hope these updates provide you some
support in your marketing and sales strategies.
But remember, if you ever need any extra help in showing you're making the most
of your HubSpot investment, we're just a phone call away.
Also, if you ever need someone to tell you where you might be going wrong,
what you can improve on, what you're not using to its maximum
potential, sign up for a HubSpot portal audit today.
These are completely free so there's literally
no excuse not to, but for now, that's all for me.
Happy Hubspotting!