- Do you want to learn how to set up
Google Shopping reviews?
Well, I'm gonna show you exactly how to do it for free
in this video.
Let's go.
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Google Shopping reviews are a fantastic thing to have
on your Google Shopping ads.
They provide a ton of social proof.
They look great and they improve your click through rates.
If you're new here, my name is Sam from KeyCommerce.com.
I help e-commerce store owners grow their stores remotely.
I make a lot of tutorial videos, just like this one.
So if you're new here consider subscribing
to see more videos, just like this one.
Okay. So I'm gonna explain this super simple for you guys.
When I was learning this stuff a long time ago,
there were no resources out there
that explained the process well.
Firstly, there are two types of reviews
in Google ads/Google Shopping.
A lot of blog articles out there,
get you confused because they don't even know
what the heck they're talking about.
One, there are reviews on Google search.
This is different from reviews on Google Shopping.
Of course, we're just gonna focus on the ones
for Google Shopping in this video.
Okay, so what do you need to do
to get your reviews on Google Shopping?
One, you need to have 50 or more reviews
on your website for your products.
Two, you need to sign up in Google Merchant Center
for their ratings program.
I'm gonna show you how in this video.
And three you need to have a Google review feed
in a format that Google accepts.
This is a feed of all your reviews in an XML file
that Google can import into their system
and then display on your shopping ads.
Okay, I'm gonna go over the two ways here
and then I'm gonna get into how I actually do this for you.
So the first way is the freeway
and this uses Google's reviews collection program
to set this up.
Okay, the benefit here is that it's free
and it's pretty easy to set up.
The negative here is that you can't import past reviews.
So if you already have reviews on your site
that you worked hard to get from your customers
you can't import these into the program.
You have to start collecting reviews from day one.
Your older reviews aren't useless,
but for the reviews that are gonna show on Google Shopping,
they need to be collected from today.
The next negative is that it only collects reviews
from customers that have opted in.
When someone purchases and they go to your thank you page,
Google is gonna have a pop-up in a light box that says,
Hey do you want to leave us feedback in the next few weeks
or something like that?
And only the people that select yes,
are gonna actually get a request to leave a review.
This means the amount of reviews you get
is gonna be a lot less than if you sent those emails
to every single customer.
The next negative is that it does impact
the customer's experience of your site
and your product and all that sort of stuff.
For example, it's not branded.
The email that gets sent to them
is a Google email asking them for a review
but it doesn't have your brand language
your all that sort of stuff.
Okay, the second way is to use a paid reviews aggregator app
on your Shopify store.
I prefer this way, even though it costs money,
it's super easy to set up and it looks fantastic.
And it integrates really well into the rest of your store.
Like I said the benefit is it's super easy to set up.
The next benefit, it gets sent to every single customer
regardless of whether they opt in or not.
You send it to every single customer
after they've purchased your product
and used it for a little while.
It also allows you to customize all the emails
and all the branding, so it actually matches your brands,
your tone of voice or your logo and fonts and colors
and all that sort of stuff, which is really important
to delivering a fantastic customer experience.
The other big benefit,
especially if you are an established store,
is that you can import past reviews
from other platforms like Etsy, eBay, Amazon
from your past customers that you had
before you actually got this app.
So it means that you could start off out of the gate
with a lot of reviews on your shopping ads.
The negative is, is that obviously costs.
You'll have to find a review aggregator
that does this for you.
The one I recommend all my clients,
everyone I know that asked me is stamped.io.
I use this for my own store
and for my client's stores
because it's so easy to set up.
It collects all the reviews in a really nice email sequence.
And it has this review feed option that you can set
up with Google Merchant Center to show you reviews
on Google Shopping ads.
The problem is to get the reviews feed
which is that XML file to send
to Google with all the reviews nicely organized.
It means you have to be on
the higher pricing tier of stamped.io,
which is $200 per month.
And I understand that this is a bit steep
for you guys out there,
especially if you're just starting your store
and you don't know if this is going to work.
I honestly don't recommend that.
But if you have an existing store that is
generating consistent revenue is really worth it.
Regardless. I'm going to show you the freeway
and how I set up with stamped.io in this video.
Both work, both are great.
There's a bunch of links that you're gonna need
for this setup, regardless of which way you do it.
I'll leave a link in the description
to that post that I've written
on my website that has these links in there as well as
a tutorial on how to do this in text format,
if you don't wanna use this video.
With that being said let's get into the video.
Let's jump into my computer.
Let's go.
Hey guys, Sam here from KeyCommerce.com
and now we're in Google Merchant Center.
Let's get those reviews enabled.
Okay. So we go over here
to growth and then we go to manage programs.
Okay. Once we're in the managed program screen
you have all these extra programs
and stuff that you can enable.
We wanna scroll down to the very bottom
and then go to product ratings.
This is what you need to do, okay?
You need to fill out this form here
and get approved by Google before they'll let you see
and upload and connect in your reviews. Okay?
So you need to fill out this form.
So how many reviews do you have to go to your site?
Check, whatever review aggregator you're using
and get that in and add that in there.
So, and adding how many reviews
so that you have name of your store,
your merchant ID,
your merchant homepage URL.
Basically fill out all this stuff here.
It's got all my information.
And then you're going to fill out your own information,
role and then do you currently collect reviews on your site?
Yes or no.
Click submit.
There you go.
That's how you get started.
You do need 50 reviews already.
And so put that in.
If you have 50 and then submit, and then you're good to go.
It does take some time.
Sometimes a day, sometimes three days in our experience.
Once you get reviewed,
you'll then be able to see an option
in your Merchant Center account
to see the reviews section basically.
Hey guys, Sam here from KeyCommerce.com.
I'm now I'm a computer again,
and I'm gonna show you how to activate
the Google Customer Review collection,
app process sort of thing.
So we're in Merchant Center right here.
Let's go down to growth.
Let's go down to manage programs again.
So we should have already activated the product ratings.
Now we're gonna go to the customer review section
and then click enable.
It's gonna give you this agreement here.
Make sure you read that.
Click I read and then continue once it loads up.
Awesome.
So now what it does,
is it gives us this code
that we need to go and edit now
and put that on our website.
Now I've created a blog post for this video.
It's in the description.
Check the description for that link,
go to the blog post
and I've actually edited this code for you
so it's pretty much ready to use.
You just need to edit little things
before we put it on your website.
Let me pull it up for you.
One second.
Okay. So here we have the code
that will be on my blog post here.
And it has these variables here that are made by Shopify.
So it can pull in the different details.
So you'll see in comparison here, it's very, very similar
but it means for the order ID, it'll pull it in dynamically.
So for every single order
that someone makes on your website
this gets shown on the thank you page.
They don't actually see this code,
but there'll be a pop-up.
And this tells Google the right information
that is required to make this whole thing work.
So pulls it, all this sort of stuff here.
The only thing you need to really change is firstly
the merchant ID, really important.
See here it has the merchant ID.
Just put in exactly what that is there.
So what I will do is copy that and then paste this here.
You're gonna have this code here
but it's going to be the XXX.
You're gonna change that to your merchant center ID.
The other thing is the estimated delivery date.
So what this does here is it actually creates
the year, the month and the day,
but based on when the order was created,
and then you can add a delay.
So if someone orders today
you don't want to send the review collection email today
because then people are going...
People haven't even received the product yet.
So you wanna wait some time.
So what I've done is I've created this Google sheet here
and you get access to this in that blog post.
And this is basically a calculator.
So you can put in...
So at the moment it's got in seven days here
which is just the default in this formula.
What you can do here is say that even if maybe
they get this, they always get the product within one day,
you can change it to three days
and then that's the total seconds.
And then you would just replace that there.
So that's how long Google is going to wait
after someone orders before they send them the review email.
Now that that's done
and that's gonna be...
you have to think about how that works for your store.
Now that that's done
we then copy that code and that's all ready to go.
We then pull up our Shopify dashboard right here
and then we're going to go into settings.
We're going to go into checkout
and then we're gonna scroll all the way down
until we see additional scripts.
Once you paste that in
that's then gonna be all ready to go.
Awesome. Fantastic.
I'm actually gonna,
that was actually a bit of something I was gonna show you
in a second, but basically, yeah.
There's the code there.
And just take note that first time access.
This is really great thing for Shopify.
It means that if someone goes back to review the order
and review the thank you page is not gonna reset
so they receive multiple emails.
They only wanna receive one email for their order.
And this means that this will only be fired
if it's the first time someone has reached
that thank you page.
So that's all good.
Boom. And then just click save.
And then that's activated now
and that's everything you need to do
to get those reviews sorted.
That's all awesome.
And then once it's verified,
once it's it starts collecting those reviews.
You can actually test to see if your reviews are active
by going to this URL that will be in the blog post as well
and then putting in your store here.
So this is one of, one of the stores that I work with.
And you can see here
that they have all these reviews that have been collected
but they're being collected by a review app basically
but if it's being collected by that app with Google
it's going to start showing here
so you can check that for yourself.
So there you go, that's how you install the code
for the free Google customer reviews collection app.
Hey guys. So now I'm in Merchant Center
and I'm going to set up the stamp.io product reviews
feed straight from stamped.io into Merchant Center.
So let's do it right now.
So I'm in the dashboard here and now after filling out
that form that you've filled out earlier in this video
you should now have access
to product reviews under marketing.
This is exactly what we need right here.
This is for product ratings.
So it says your account is eligible for public ratings.
Woo-hoo, your star ratings will be displayed
on your product listings so they're
on your Google Shopping ads.
So let's go here over the product reviews feeds.
I had a feed that I added in earlier
but we're going to create a new one here
just like you would do.
The feed name is going to be stamped.io,
scheduled fetch.
Awesome. The file name is going to be your nee, yo.
Well, here's what you need to get the file name.
So basically you need to log in to stamped.io.
I'm logged into my account right here
and then go to this URL.
So I'm gonna put this URL in my blog post here.
Once you put that in it then opens up
the settings into the SEO section
and then you can scroll down here to Google Shopping.
And if you've upgraded to the plan
you'll be able to access the Google Shopping reviews.
Here is your feed URL.
See, it's an XML file.
So go back, let's put that all the way down here
but the file name is going to be here
and it's going to be basically the pubkey
and dot XML.
So you should get that last
basically that last bit of text there.
So boom, all the way to XML.
We don't need that dash there.
Awesome. So the,
basically the daily frequency of fetching it
is gonna be daily.
That's fine. 12:00 AM.
That's just when it's going to fetch it
that doesn't matter too much
and that's going to be blank and blank.
And then you're gonna click create feed.
Fantastic. We now have our feed imported like that.
And then once that goes is added in it's now processing.
So once it takes a few minutes
but you can also click fetch now to fetch that feed.
And then it's going to tell you if there are any issues.
Now this is a feeds specifically made by stamped.io.
So if you do have any problems, you can
they've got really fantastic support over there.
And I've dealt with them so many times
and they're really good at helping
to fix these issues with the feeds.
You can get it set up really quickly.
They'll even go in and make edits to your feed
or your product reviews feed
to make sure it matches what Google needs.
So that's how you set up the stamped.io feed.
There you go.
Okay guys. So now we've set up Google reviews
for our Google Shopping ads.
It's gonna take a few days for those reviews to process
before they can start showing on your shopping ads.
If you've found this video helpful
and it helped you get set up with Google Shopping reviews
please give it a thumbs up that tells YouTube,
"Hey, Sam is making content
that is helpful for his audience."
If you have any questions at all
about the process or about building your e-commerce store
leave a comment down below.
I answer every single comment I read every single one
and I'll get back to you really, really quickly on that one.
And if you want to see more tutorial videos,
just like this one for growing your e-commerce store,
marketing, building the store, getting suppliers,
finding products please consider subscribing.
I make a lot of great content just like this one
to help you guys out there build your e-commerce stores.
Apart from that, thanks so much for watching
and I'll see you in the next video.
Bye for now.
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