- Hey everyone, my name's Larry Snow,
and in this video, we're going to be talking about
automated emails through MailChimp.
Sounds like fun?
Stayed tuned, it's coming up next.
(electrical feedback buzzes)
One of the best ways that you can communicate
to your email list, especially a person
who's just signed up, is with automated emails.
It's a very unique experience that you can control
the messaging to that particular person or persons
when they sign up.
So MailChimp does a great job
of organizing that into a system
that you can pretty easily follow.
So some of the examples of a email sequence
in our case, that we use it for, is a onboarding system.
So a person joins our association as a member,
and we have a sequence of emails that they receive
over a period of about three or four weeks
that they get messaging that allows them
to take action on certain things
so that they feel comfortable
and know their way around the membership website.
So that's one thing you can do.
Another thing you can do is, and I've seen this done,
is a person, after a seven week automated sequence,
you get one email per week, at the end of the seven weeks,
you get a test.
So you can use it as a self-study test exam
type of situation.
So those are just a couple of examples,
you can use your imagination, but the key point here
is that you communicate effectively
to the people that are on your email list.
And once you set it, you can forget it.
You might be able to, you might want to tweak it
from time to time, especially if the content
that you're sharing changes or is outdated,
but for the most part, it is a set it and forget it
type of situation.
So, let's dig in and set up
some automated emails on MailChimp.
So to create our automated emails sequence,
or automation emails,
you got to first select your email list
that you want to set this up for.
So I'm going to select this list here,
and I'm going to go to Create Campaign.
So I'm going to click on email,
and then from the list up here,
in this horizontal list, I'm going to select Automated,
and it's going to say, what type of Automation Email
do you want to create?
These are things that are preselected for you.
You can certainly go in and edit these.
So you can welcome new subscribers.
If you have E-Commerce, you can thank first time customers.
You can enable order notifications,
and I'm going to go back to Featured,
and I'm going to click on Welcome new subscribers.
Going to keep the Campaign Name, Welcome message.
You can change that to anything,
it won't be seen by your email list.
I'm going to select my list again.
Click Begin.
Now you're presented with a trigger,
so it's called a workflow recipe.
So it has a trigger and then an action.
So the trigger is, one day after subscribers joins your list
they will get this email.
And that's fine, if you wanted to edit that,
you click on the Edit next to the one day trigger,
and select how many days, weeks, hours,
or immediately, or trigger when subscribers are imported.
So if you've got people outside your mail list,
and you import them in, they'll start that sequence
when they come in.
But I'm going to cancel that, I want to do the one day after.
So we've got a summary here.
We have a schedule, every day, all day.
So if you wanted to only do specific days,
you can edit that.
You can filter by segment or tag.
Now, I've talked about segments,
I haven't talked about tags, because that's something
that's relatively new to MailChimp,
but if you're familiar with that, you can edit it there.
And you can do post-send action.
So from here, if that's all set and ready to go,
we can click on Design Email.
And again, with the name of your email,
you can name it to anything you want.
So I can do SMS Welcome.
My email subject is Welcome
to Strategic Marketing Solutions.
I really usually don't do a preview text.
The name is from Larry Snow,
and it's from a verified email domain, larrysnow.me.
And for Google Analytics,
you definitely want to include something here,
so you probably want to do SMS,
Welcome, I like to do underscores,
Welcome_Message.
Now at the very bottom, on the bottom-right,
you want to click Next.
Now you have a choice of selecting a template.
So you have different layouts.
Of course, if you're familiar with MailChimp,
this is second nature to you,
but you have different layouts.
You can do basic one column, simple text,
you can do a themed type of thing.
They have a choice of some themes here
that you can pick out.
Or you can do saved templates,
I've saved a few through the years,
always changing things.
And you can select from one of your campaigns,
which is really neat.
So we've sent out several campaigns,
and we can select from one of those.
Or you could code your own.
So you can import, update, import from a zip,
import from a URL, or paste in the code.
I usually stick with the layouts,
and it's usually either Tell A Story or Educate.
I'm going to go with Educate.
And of course you want to design it
so it matches your brand,
and your style, and colors, and all that,
and of course, you want to share your messaging
for whatever automated email you're going to be sending.
I'll just insert my logo.
Alright, we have our logo in there,
and we can cinch this up a little bit
to give more room to text,
so people don't have to scroll that much.
And we can put in some information here,
something like Welcome to SMS.
I'm not going to finish this in this video,
but this is just to give you an idea.
So you want to say something like hello and welcome
to Strategic Marketing Solutions
So I won't bore you with going into any more
of the details here, but,
the thing I'm trying to communicate here
is that with these automated emails,
you want to make sure that you're communicating
effectively and precisely so people just
don't get bored and click Delete.
One of the things that I recommend
is that you put in who you are,
what you're all about, what do you do,
what qualifies you to do it,
why did they join this email list?
Thank them for joining this email list,
set the expectations of the type of emails
that they will be receiving.
If you have other automated emails,
let them know that they'll be coming along
in the next coming weeks,
they'll be getting a series of automated emails.
And put in your contact information,
everything that you can do so that they have
all the answers that they need,
and make sure to include,
to click the ability to click reply,
so they can reply to you and get
their questions answered, okay?
I'm not going to do any of that here,
because I'd be here for an hour
trying to go through all that for you,
but I just want to communicate that out to you
that that's the type of content that I would put in
and I would recommend for you.
So I'm going to eliminate all this stuff
that we're not going to be using.
Alright.
Okay, and then I'm just going to click on Save and Continue.
And here's where you can add on other emails,
so if I click on Add Email,
it'll save Automation Email #2,
and you can edit that.
You can also edit the trigger.
So right here, it says one day after
subscribers are sent previous email,
so you probably want to change that
and say maybe a week, maybe one week later
they'll get another email, it's entirely up to you.
And then you just click on Update Trigger.
And when you want to schedule it,
so the same application as the first trigger,
and of course you want to go in and design your email again.
So I'm just going to delete that now,
so we don't get stuck with anything here,
and I'm going to click on Next.
It's going to say, ready to send, review your workflow,
and I'm not going to click on Start Sending just yet.
As you can tell, I'm not ready to send it
to my email list, but that's something I'll be working on.
And if you want to subscribe to my email list,
you can click on the link below in the description
and fill out the form, and you'll be on the list,
and pretty soon, you'll probably get these automated emails.
So if you have any comments or suggestions
or feedback, please post in the comments below.
If this is something that you enjoyed,
please give it a Like.
And if you're new here, please click the Subscribe button
and that little bell so that you get notified
when a new video goes up on the channel.
For more about me, go to LarrySnow.me,
and I'll see you in the next video.