Whether you’re already running an apparel online store and need some inspiration, or
you’re thinking of setting one up, it’s helpful to take notes from the merchants who
are crushing it with their fashion stores.
Hi everyone here’s Jessica from Oberlo.
If fashion and apparel is your niche, then you’ll love this video.
We’re looking at some of the most inspirational online fashion stores on Shopify.
We’re going to study the awesome marketing techniques and unbeatable product selection
behind the best Shopify stores in the apparel niche, and we’ll also share some numbers
to prove just how well these stores are doing.
6.
NEGATIVE UNDERWEAR
Negative Underwear wants to help women feel confident in their own bodies.
They sell minimalistic underwear without the usual frills like bows and push-up pads.
Their unconventional approach to underwear has led to unconventional success: this Shopify
store’s revenue grew 150% just a few years after they launched.
Negative Underwear has gotten positive press from big publications like Forbes, Vogue,
and The Wall Street Journal for designing functional underwear without compromising
on appearance.
But what Negative Underwear does really well?
Marketing.
Every store visitor sees a pop-up announcing their monthly $100 gift card giveaway.
All the visitor has to do is enter the email address for a chance to win.
This giveaway is so compelling, and so simple to enter, that I couldn’t help but pop in
my own email address while working on this video.
Negative Under publishes awesome content too.
For example, their “Fit Quiz” helps customers find the perfect underwear size and styles
for their body type.
In sum, great marketing and great content is what makes Negative Underwear an engaging
and profitable online underwear store.
5.
UGMONK
Ugmonk originally started as a side project for its founder, Jeff Sheldon.
Today, the company has shipped tens of thousands of products to over 60 countries around the
world.
Ugmonk is a case study masterclass in branding.
Their products range from everyday clothing to workspace-related products, all featuring
clean graphic designs.
Ugmonk’s shirts from this Shopify shop have been spotted all over television and the web,
and have even been in an episode of Project Runway and Cougar Town.
Entrepreneurs interested in starting a print in demand store would do well to study Ugmonk’s
success.
After all, with print on demand, design is one of the few things that differentiates
your products from your competitors’.
For more information on starting a print on demand store, click here for our in-depth
tutorial.
4.
TAYLOR STITCH
Taylor Stitch launched its Shopify store in 2010, selling custom and tailored menswear.
Taylor Stitch offers Classic Men’s Clothing Inspired and Designed in California.
How cool does that sound?
Taylor Stitch is great at building strong relationships with their customers.
One way they do this is by soliciting user-generated content.
Taylor Stitch encourages customers to share their individual stories.
Over the years, customers have shared amazing stories and pictures from fly fishing trips,
motorcycle crashes, hurricane clean ups, and wedding days.
Thanks in part to these marketing efforts, Taylor Stitch’s revenue has tripled each
year since their launch.
Just three years after it opened for business, the company made $1.5 million in sales, and
it has continued to grow since then.
And despite all those sales, Taylor Stitch’s home page still advertises a deeply discounted
special offer: 20% off a customer’s first purchase, in exchange for their email.
It just goes to show that no store is too big or too profitable for clever, tried and
tested marketing techniques.
3.
MARC WENN
All products in this store are designed by Marc Wenn in London.
The focus is on shoes, wrist watches, and backpacks.
When starting out, Marc Wenn advises entrepreneurs do many things that don’t scale to ensure
good business.
For example, Marc suggests that personally emailing the first 100 customers to say thank
you will go a very long way for any business, just as it did for his Shopify store.
Marc Wenn attracts buyers with his has stunning product photography.
Check out how these images pop on the screen.
This is true no matter what screen the customer is on, as these photos are optimized for both
desktop and mobile devices.
And again, you’ll notice that despite the success of this store, Marc Wenn still promotes
discounts, as you can see here with the “10% off today’s order” button.
2.
BREMONT
Bremont is a British luxury watchmaker that produces beautifully engineered chronometer
timepieces.
Every year Bremont produces approximately 8,000 to 10,00 watches.
In 2017, there were rumors that the company made 15 million pounds.
For this Shopify store, time really is money.
Lots of it.
Spend a few minutes on this website.
This is a watch brand that wouldn’t look or feel out of place in the company of Rolex.
They have beautiful videos and engaging blog content that defines the brand by association
with British culture and men’s sports teams.
1.
SoYoungInc
This line of bags for moms and their children earns 25% of its revenue from their online
Shopify store.
The profit margin on online sales is higher due to the higher margins – all thanks to
direct sales, with no portion of revenue going to a third-party retailer.
It’s worth studying SoYoung’s marketing techniques.
For example, they sell bags not just to proud mothers, but to their children too.
That’s a smart way of selling two products to every one adult customer.
Want more inspiration?
We have more great Shopify stores to share with you in episode 2.
So stay tuned for that, you won’t want to miss them, especially if you are interested
in the health and beauty market.
Thanks for watching, and if you would like to see more of the best Shopify stores in
2018 and more free marketing advice, hit subscribe and turn on the notification bell.
Until next time: learn often, market better, and sell more.