- What's up everybody?
I'm TK.
I'm an entrepreneuar, an angel investor,
and also now an author of the book
"How to Punch the Sunday Jitters in the Face."
Believe it or not, ever since I was a little kid,
I wanted to be an entrepreneur, but it wasn't
until I was 28 years old, did I really jump
into entrepreneurship.
I meet so many people, even today,
who want to become an entrepreneur,
who want to do a start up or start a small business,
but can't quite take the plunge.
Oftentimes, it's I don't have a co-founder,
or I don't know how to code, or I don't have funding.
You're doing it wrong and that's what I realized
until I finally took the plunge and started the company.
So in this video, I'm going to show you my three steps,
the three steps that I follow to actually launch a business
and start a company and jump into entrepreneurship.
Intro!
(percussion music)
welcome to Unstoppable, I'm TK,
I'm an entrepreneur, I'm the author
of the book "How To Punch The Sunday Jitters In The Face",
and also an angel investor.
On this channel, I bring you a video every Sunday
on how to accelerate your life and your business.
So if you're interested in that,
be sure to hit the subscribe button
and the little bell icon,
that way you'll get notified every single time I drop
an episode like this on a Sunday.
Now, let's jump right into it.
If you've always wanted to start a business
but you always felt stuck and you were waiting
for the clouds to part
and that perfect moment to come together.
I've got news for you, as someone
that has started multiple companies and sold them,
that never happens.
It's always messy, it's kinda like a weird hodge-podge,
it's not this perfect day where you quit your job,
then start the business and everything works.
It doesn't work like that.
So, I developed this foolproof, three-step way
of how to actually start a company without waiting
for co-founder, learning how to code, getting funding,
or quitting your job.
Step number one, we're gonna jump right into it.
Before you go into coding or building a product,
or trying to raise money, or finding a co-founder,
the first thing you should do if you've got
a business idea that keeps you up at night,
you keep thinking about, is build an audience.
Step one is build an audience around the people
that would buy that product.
Now, it is super cheap to start an audience today.
You could start a blog, you could start
an Instagram account,
you can start a YouTube channel,
you can join Facebook groups
where these people already hang out.
It costs zero dollars and it doesn't take a lot
of skill, all it really takes
is for you authentically connect with the people
that your business would be servicing.
So, step number one is always don't waste time
on all the other stuff you can't control,
focus on the ones that you can control,
which is connecting with your future customers.
This is very powerful because it forces you
to really define who you would be selling to
as part of your business.
It forces you to define exactly what those people are,
and forces you to really understand who these people are,
what they care about, where do they hang out,
and how do you connect with them in a real way?
Now if you're thinking about starting a business
to serve these people, this people and this audience,
chances are you know a thing or two about this area.
If you don't know anything about this area,
you probably shouldn't start a business in this area.
Hate to break it to you,
you're probably not going be successful.
But because you care about this audience,
because you care about this group of people,
you probably know a thing or two about them.
And so, the second thing to do, number two
is teach the audience your unique world view.
What this means is you need
to start talking to these people.
You need to start engaging in these communities,
you need to start posting to your Instagram,
or your blog, or your YouTube.
Look, if you love writing, do a blog.
If you're better with camera and you are animated
and not shy in getting in front of a camera,
do a camera.
If you like pictures with short text,
do Instagram.
Choose the medium that works best for you
and connect with the people that are in your audience,
and build that audience.
And once you do, talk to them about your unique world view.
The reason this is important
is because it starts to actually hone in on your idea.
Forget the features of a product you wanna build,
forget the widget you wanna sell,
but try to talk about what are the big macro trends
that are affecting these people.
What are things that keep them up at night?
What are the problems they're facing?
What are the outcomes they're driving toward?
Talk about that, hone in that messaging,
and talk about your unique world view
about how to solve that.
You're not selling anything yet,
you're literally testing out whether you got
the problems right,
whether you got the world view right,
whether your unique world view,
your idea, actually resonates with these people.
Now, something magical happens
when you do just these two steps.
Instead of saying I got this crazy idea,
it's gonna be so great, if only I could build it.
You're starting with connecting with the people
that would buy it, and you're talking to them
about what the problems are in their lives,
where they spend their daily basis,
what are the other things they think
about beyond the scope of your idea,
and you start to hone in
on how to actually communicate your idea.
And best of all, if you're doing these two things
the right way,
you're making connections.
You're actually connecting with people
that would be potential buyers,
that would be potential co-founders.
You're actually putting your energy out there
which gets you to connect with people
that understand what you're trying to do,
share your world view, and that puts you ahead
when it comes to problems like finding a co-founder,
or finding a technology person
that can help you build it,
or a UX person, or a salesperson.
You start connecting with all these people
that share in your mission
and are following you, and are part of your audience,
which puts you ahead of the curve.
Now before I go into number three,
let me just pause it right here.
If you've got this one idea,
if you've got this idea that keeps coming back to you,
and you're like man, I just really should do that.
It's not just like I wanna be an entrepreneur
because it's so cool, but you've got this one idea
that you're like this needs to exist in the world.
(claps)
I should be the one to bring it.
Can I just get a yes in the comments?
And I want you to put yes, and I want you
to recognize that now is the time.
All those excuses you've been making in your head,
I just need this to happen, and that to happen.
Put yes down there,
because you're acknowledging you can start doing
these two things are on that idea
to start to learn more.
Now let me go to the final step,
step number three.
Once you have built your audience,
once you've started engaging with them
and honed in your unique world view,
you need to figure out now,
now's the time to figure out
how you can serve them in a bigger way.
Give them what they want.
I guarantee, I've done this a bunch of times,
I started with some crazy idea
that I thought would be a billion-dollar company,
but as I engage with that audience,
as I learn more about them,
I started to pivot into the idea
that made the most sense.
In a way, my audience came to me
and told me this is the big problem to solve!
At least once it was related to the company
that ended up being what we started
and the other time was completely different thing.
But because I was in there, connecting with people,
talking to future customers, I actually honed in
on what would make for a product or a service
that my audience, that my market,
the people I wanna be selling to,
the people related to the idea that I started
with, would want.
And so, step number three is to start
to figure out how you can serve them
in a bigger way, and give them what they want.
Now, this plays out in different ways.
It could play out in a way
where you are building something,
a technology product that solves that problem.
It could play out in a way
where you are creating a service,
where you do it for them.
It could play out in a way where you create
a book that teaches them how to do it in the right way.
It can spiral into all kinds of different business models.
But the power of this is by the time you decide
on building that product or service,
you've built an audience, and you've stress-tested,
and you've made the connection to actually test out
is this important to them?
And by the time you start to build something,
your audience, your future customers
have already told you what they want.
You're building something that they want,
which gives you a higher level of probability of success.
And most important, because you put the energy out there,
because you've made all these connections,
because you've honed in your messaging,
I guarantee, and this has happened to me,
people will step up from your audience
and say hey, that's a cool idea, I wanna help with that.
And they could be a salesperson,
they could be a visual designer,
they could be an engineer, whatever it is,
but once you start to put the idea out there
and build that audience, and build that momentum,
people come to you,
and then funding actually works a lot easier
because you've got so much understanding
on how all this fits together.
When you're talking to an investor,
they're like wow, this person's really thought about it.
And so, to recap: number one, build an audience.
Number two, engage with that audience,
teach that audience your unique world view
or on your idea.
Number three, hone in into a way to serve them
in a bigger way through a product or service.
Now you know the three steps that I follow
to actually stop dreaming about entrepreneurship
and jumping into actually doing it.
Now you know that you wanna follow these three steps,
you may not know how to break out
of your current pattern,
the trajectory you have for your life.
You may have a job right now that you're not ready to quit.
And you don't know how to make the time for this,
or you don't know how to get organized for this,
I've got a thing for that.
I've got a forty-five day beast mode challenge
that I've created specially for you guys.
It's a challenge that teaches you
how to get focused for forty-five days,
set a goal, and actually execute on things like this.
So if you follow the link below
and download the guide, it teaches you
how to do a forty-five day challenge,
so you can start to finally take action
on becoming an entrepreneur and starting that business.
Now, if you like this video,
it would mean a lot to me if you hit the like button.
When you hit the like button,
the news and the message spreads, we can help more people,
and most importantly, it just lets me know
that this is worth it and it's helping you,
and that helps me keep going.
And on that, I do a video like this every Sunday.
So be sure to hit the subscribe button
and the little bell icon,
that way you get notified when I do more videos
on how to get focused on life, accelerate
in your life, and also accelerate your business
when you jump right into that.
Once again, I'm TK, thanks for watching,
and until next Sunday remember,
everyone needs a strategy for their life.
Yours is gonna be unstoppable.
See you next Sunday.
(percussion music)