There's money hiding in your business. Let's go find it.
This video is all about finding the hidden revenue potential in your company.
As always, before we get started,
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Welcome to powerhouse business on YouTube. I'm your host, Carolyn Soldo.
I'm a business owner, business scaling master and mom of two boys.
I love thinking big, pushing boundaries and doing things differently.
Most of all,
I'm all about achieving massive growth with ease and how do you scale your
business by living the life you love? Let's go.
Over the last couple of years and from growing so many companies,
I realized something really, really important.
Growing a business and generating more revenue, it does not have to be hard.
It doesn't have to mean working more.
It doesn't have to mean being more anxious and more stressed,
but it means looking in the right places because your money and your revenue is
hiding from your, it's hiding in six specific places in your company.
And when you know these places and you can focus on them and optimize them and
find where your revenue is hiding,
you'll be able to grow your business with ease and excellence.
The first area your money could be hiding from you is your buyers and programs.
Now what do I mean by that? When you grow a company,
it is extremely important that you only focus on best buyers and offer them your
best services.
Because focusing on people who are not your ideal clients is going to cause
stress and friction. Working more than necessarily more complaints,
more disgruntled customers, more of everything that you don't want,
and it's going to take you away from serving the people who really want to work
with you.
It's also going to take you away from offering the programs and services that
make you the most money, better than most profitable,
that are the least time consuming. And that will bring you the most joy.
So when I work with my high-achieving clients,
I always go through an exercise where we look at their programs and their
buyers, and we compare how profitable,
how time consuming or not time consuming,
how easy to fulfill and how enjoyable they really are.
And then 99% of the cases we find inefficiencies.
And the issue is that we can fix right away.
The second area your money is hiding from you is in your messaging.
When you think about your marketing strategy, messaging is everything.
And when your messaging is not hitting the spot with the people that you want to
bring into your business, you're wasting precious time.
You're wasting precious money and your message is not as effective as it could
be. So look at your marketing message on your website,
in your email communications, in your advertising, in your workshops,
your seminars, your videos, literally everywhere. And ask yourself,
is your message actually working? Is it not working anymore?
Has it stopped working? Do you need to shift it?
And how can you make it more effective to really hit people,
to get their attention, to make them interested, bring them to you,
and then of course have them work with you.
A marketing message needs to do the job and really pre-selling your services in
your company so that the sales process becomes a lot easier for you.
The third area your money is hiding from you in is your lead generation.
Lead generation is extremely important for every business.
And what I mean by that is the customer journey,
the journey that your customers go from where they become aware of you,
they become interested in you,
they desire what you have and then they become clients.
So you as a business owner need to be really,
really aware what your customer journey looks like. And then based on that,
build what I call a sales funnel. And in an ideal world,
your sales funnel is as automated as possible so that this whole process works
without you having to interfere manually, which will save you time.
And the result will be sales conversations on your calendar that are automated
and happen almost on autopilot.
So if you haven't figured out your customer journey,
sit down today and think about four things.
How do your customers become aware of you?
How do you then make them interested in working with you?
How do you move them along to really desire you and say, wow,
this is the expert I want to work with.
And then how do you bring them on a sales call where they can become a client?
If you don't have a customer journey and you don't have regeneration really nail
down,
you're leaving money on the table and that's where your money is hiding from
you.
The next area your money might be hiding in is in your ability to extend
customer value.
One of the biggest complaints that my clients have is always having to generate
new income, new clients, new customers constantly, every single month.
So to combat that and actually pull out more money out of your existing
marketing efforts and your existing programs,
we can find ways to extend the value that one client brings to you.
That is extending customer value.
And you do that by looking at how we consume existing clients. Even more so.
It's not about bringing in new clients all the time.
It's about giving them more value, satisfying them more,
offering them more services, and with that,
extending the value to your business.
The next area your money might be hiding in is your pricing and your sales
process. Fixing pricing issues can be done very,
very easily if you know whether your price too high or maybe even too low.
Many of my high-achieving clients are always undercharged and never charging
enough, and they have trouble with Willie asking for what they're worth.
And maybe that's you too. Well, maybe you're already charging. Might not,
depending on what's happening in your industry,
in the economy and what competition is doing out there.
So let's really look at your pricing and figure out if you are in that sweet
spot where you're maximizing your conversions.
Also look at your sales process and really ask yourself how easy it is for you
to enroll new clients into your business. Can you automate it more?
Can you streamline it more? Can you book more sales calls?
Can you boost your enrollment rate, your close rate?
Can you work with your sales team? Well maybe strengthen your own sales skills.
Those are all things you can do to get that money back where it belongs.
And the last area your money is probably hiding from you is your team and your
systems and procedures. Let's talk about all of these pieces. Number one,
your team, if you are like so many of our clients,
you have either no team at all or you have a team that's not led and managed
properly, which means that you're always the person in the middle,
the monkey in the middle and everybody always comes to you with questions.
Everything always has to go through.
You has to be approved by you and your people really are not empowered to take
charge and live up to their full potential.
And the problem with that is that it's very stressful. It is inefficient,
it's wasting time, it creates errors, it creates stress on you as the owner.
And it is,
it is really a holding their money hostage to where it is hiding from you in
your business. So a team is really important. Number one, having the right team.
And then managing leading them correctly.
But what about your systems and your procedures?
I bet that there are tasks in your company now that either you are doing or
someone else is doing, that you can actually move over to a system.
Maybe there are tasks that are not needed at all that we can eliminate and maybe
there are tasks that we can delegate to someone. Well,
you look at how you're spending your time and how your team is spending their
time to see what inefficiencies might exist. And then lastly,
procedures. Nobody likes writing procedures. I get that.
But once you're able to proceduralize the most important tasks in your business,
you're able to train new employees much more quickly. You're able to, again,
avoid mistakes,
create a better customer experience and improve every single aspect of your
company. And that's the last area where your money might be hiding from you.
And now I want to hear from you, which areas are you going to look at?
Where is your money hiding from you?
How can you really realize that I'm tapped Bevin your potential in your
business?
My bet is that you have at least 50% growth potential,
maybe a hundred thousand dollars or more just sitting there right in front of
your eyes, but you just cannot see it.
And if that's I have something really special to offer you,
I would love to invite you on a 60 minute one to one call with me where we will
look at these six areas. Give up,
find your money and we will make a plan to get it back to where it belongs in
your bank account. Under 60 minute call, I will analyze your business.
I will find inefficiencies,
have a find weak spots as well as potential for growth.
And together we can make a plan for growing your bank when you grow your
business and doing so in the most elegant and easy way possible to book your car
by now, all you need to do is go to Carolyn
solver.com/apply select the time that works for you and then you are now.
We'll be meeting in just a couple of days from now.
Now staying focused on your goals because I believe that you are a man to bring
your passions to the world. Find that revenue in your business,
grow your company, and go out there and make it even bigger impact.
If you liked this episode, give me a like,
subscribe to our channel and then make sure you come back again next week.
Thanks for watching and take care.
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