So you made it in on the inside, alright that's great!
My name's Michael Cain.
I'm going to be showing you 12 steps of on page SEO.
As soon as I'm done with that I'm going to be taking you through the authority blog
platform that I use.
Then after that I'm going to go ahead and show you how I get
thousands of backlinks to my blog post
within just a matter of a few hours.
But first in this video,
part 1,
I'm just going to be taking you through 12 steps of on page SEO.
This won't take long.
It's very easy to do.
And these are the same 12 steps that I take to ensure that my blog posts have the highest
possible ranking factors
when Google comes to take a look at it to determine if it's relevant for the search.
So sit tight and relax, you might wanna take some notes.
Go ahead and enjoy the rest of this video.
Ok, so first things first before you start writing your blog you got to have a topic,
then you got to select your keyword for that topic.
Now to do that,
you can go over to the Google keyword tool
and type in keyword tool.
And it's the very top search result.
Come on over to the
Google keyword tool and enter in
your keywords that you started writing down when you were brain storming.
So in my case I will write down
What To Blog About
and click on search.
And it shows me a whole list of other similar keywords that I could
potentially use, right.
Then I can sort over here by global monthly searches.
Then I can go over here and select phrase match
to narrow it down a little bit because broad match is
too broad.
You want to use exact match or phrase match.
I'm going to use phrase match.
I can see that the keyword What To Blog About gets 2400 monthly
searches.
That's a pretty decent keyword.
Then I can go down here and see what other keywords that I could potentially
use if I wanted to. Uh...
that is related to the subject that I want to write about. But,
I already went through most of these and I already figured out that What To
Blog About
is the keyword that I want to use, because I know that I can target it
pretty well
and be
able to come up on the first page. Because 2400
I know is not going to be that competitive.
And with the authority blog platform that I'm using and with
the backlink strategy that I use, I know for sure that I can come up on the first page of Google.
So that's my keyword.
Going back over to the blog post here,
you wanna make sure that your keyword is up here in the title.
You can have words before and you can have words after.
But you just gotta make sure that the
keyword is in the title.
Whatever you put in this title is also going to be in the permalink.
The permalink is your website address, the actual ending part of it.
So you got the domain name,
and then you got the username,
forward slash blog, forward slash
the keyword.
It's good to have the keyword inside the website address because Google
takes note of that
and
is able to rank a little bit better your blog post when it sees that the keyword is
inside the web address.
Next thing you do after that is you come over here to the SEO keyword tool and you type
in your keyword here.
Now on to the body
of the blog-post. We start out with a head tag at the very top,
and my keyword is also included in this head tag.
it's called a Heading 1
tag or in other words
H1
Okay so you just
select whatever you want to say up at the top
and then highlight it. Select
heading 1.
And as you can see my keyword What To Blog About is part of
the entire phrase within my heading 1.
You want to do the same thing towards the middle of your blog post with a
heading 2.
So I've got another
phrase here that I wrote
with my keyword inside of it
and I highlighted the
entire phrase and selected heading 2.
Then on downward a little more towards
the ending of my blog post
I have one more heading and that is a heading 3.
And as you can see my
keyword is also
inside of this heading.
So you highlight the entire
phrase and select
heading 3.
Now the reason why you want these heading tags inside of your body
is because Google pays special attention to H1, H2, and H3 tags.
If your keyword is
in an h1, h2, or h3 tag,
Google says, this
is relevant.
Let's talk
just a little bit about relevant
and what that word actually means.
The free dictionary dot com states that the word relevant means having direct
bearing on the matter in hand; pertinent.
It also says, having practical value or applicability.
In relation to Google, relevance just simply means giving the end user
exactly what he's looking for.
So when you're writing your blog posts you gotta make sure that you're giving good,
pertinent,
relevant information that the end user is going to be satisfied with.
The more relevant you make your blog post, the
more Google is going to like your blog posts and rank them very well in the search results.
Okay, an other thing that I do
when I write a blog post is I insert an image
towards the top
and I usually always put it towards the right hand side of the paragraph.
That's just my preference, I mean you could put it towards the left side.
So basically what I do when I insert an image is after I insert it I click on
edit image
to see what it has as the alternative text.
Another way of saying alternative text is, Alt Tag.
Google
recognizes alt tags inside of images.
So
you want to make sure that you put your keyword inside of the Alt Tag.
I have mine here.
I also included in the title
of the image.
Then I click update.
Another thing that I do inside of my body
post is I make sure that my keyword
is Bolded,
also make sure that it is Italicized,
and I also make sure
that it is underlined.
The way to do that
is you highlight your keyword,
click on B.
That Bolds it.
Then you go and find the keyword again in your
post,
highlight it,
click on I,
that italicizes it.
Then you go further down
until you find your keyword again. Mine
is here towards the bottom. I highlight it
and click on U.
That will underline it.
Now the reason why you want to do these things is because Google
looks at keywords that are bolded, italicized, and underlined. When you bold,
italicize, and underline your keyword inside of your blog post what you're
actually doing is suggesting that your blog post is relevant
to these keywords that you are bolding,
italicizing, and underlining.
Therefore Google says, your blog post must be relevant to these keywords that
you are trying to highlight on your blog post.
After I'm finishing bolding, italicizing, and underlining my keywords, I head
over to the SEO keyword tool over here on the right.
And I go down each one
and make sure that each one has a green check mark.
If it doesn't have a green check mark
then I read what it tells me to do and I go back into my
body of my blog post and I do what it says.
In this case I already finished writing this blog post. So as you can see I've got
most of them
with green check marks.
But I'm just gonna go through them real quick so I can show you what they suggest
that I do inside of the body
of my blog post. And this is the SEO keyword tool.
This plugin for WordPress actually costs about $99 dollars I believe and I can
give you the link below
so you can go check it out.
But it actually comes already integrated with the
authority blogging platform that I use, so
you wouldn't have to worry about purchasing it if you
are going to be using the same
authority blogging platform that I'm using here.
So the top-one it says, you have entered enough words. So basically this
SEO keyword
tool is going to tell you whether you need to continue writing or if
what you have already written is enough words.
Basically you want to make sure that your blog post has between 500-700 words.
That's
about average.
So if you can keep it in that range
or above that, that's great.
The next one down it tells me that I have the keyword in the first sentence.
of my blog post.
That's another relevancy that Google looks at,
is the keyword inside of the very first sentence
in the very first paragraph of your
blog post.
Third one down,
you have the keyword in the last sentence.
So as you're writing your blog post, you just want to make sure that when you get to the last
paragraph that you
naturally
insert the keyword into the very last sentence.
Next one down it says, you have an internal link to your other pages.
So let's go
into my blog post here and see where I included
the link to my other pages.
Ah... right here!
Inside of this video transcript,
I read through it
and
saw that I mentioned the word beer.
And I have another blog post
that I wrote
about a month ago regarding the beer Carta Blanca.
So I highlighted this word
and I went up here to the uh... insert
edit link.
And what I did was I selected
this
blog post that I wrote before
and then I clicked on update.
And what that did was, it
inserted the
hyperlink into this keyword
so that if somebody
clicks on this, it will take them to my blog post that I wrote about Carta
Blanca Beer.
Now the next one down is,
Please add rel="nofollow" to your external links.
Now basically what this is about
is
if you have links to other peoples websites
not including your own,
then you want to make sure you put in the rel=nofollow tag.
And what this is telling Google,
is not to follow those links.
This is regarding page rank.
Now this authority blogging platform that I'm using has a very high page rank
which is one of the key
reason why I'm able to
rank on the first page of Google
with the keywords that I'm optimizing for.
So when you're putting rel=nofollow into external links that are
going outside of your website to other people's websites,
this rel=nofollow tag says to Google, do not give any
page rank juice to these external links.
It's keeping
all of the page rank that the
authority of your blog has right here on your own blog posts.
In other words, it's saying do not allow
any of my pagerank
to be shared with these external sites.
The next one down,
it says your images have alt tags set to your keyword. The next one is the h1.
Then after that the h2 and after that is the h3.
So these are the heading tags and they're all set to green. Now the next
one down is, you have your keyword bolded.
The next one is, you have your keyword italicized. And the next one is,
your keyword underlined.
So these are the 3 final steps that you take
for on page SEO.
Once you have
done all the suggestions here, you click
update
or if you're writing a new blog post you're actually going to click save draft.
And then it's gonna show you your score
and your keyword density.
Now for score, you want to make sure that you keep it
above 70%. The higher you get it the better.
And the keyword density, you wanna keep it
above 1%
but no higher than 2%.
And just make sure that as many of these green check marks
our here as possible.
If you've got a red x,
that's telling you, you need to go back
and double-check
and make sure that you
follow the suggestion there.
Down here it's telling me that I don't have my keyword underlined.
If I scroll down,
I can see
right here that I do have my keyword underlined.
So basically that's just a little glitch inside of this SEO keyword tool.
It's not recognizing the style format of this underline.
So after I'm fully satisfied with my score and my keyword density,
and I've done all the green check marks as much as I could,
I scroll down and make sure that my blog post is in the correct category.
In this case I put it in the category blogging.
And if the categories are not here yet,
then you would just click this link to add the new category and then you would
type it in and click add.
So once it's in the correct category, I scroll down.
I add all possible relevant
keyword
terms and phrases into the tags area.
And I just type in one at a time and I click add.
And you know in this
case I got like, I don't know,
it looks like 15 to 20 tags.
You can go ahead and use the Google keyword tool that I showed you earlier
to come up with your tags.
Just type in your keyword
and it will give you a list of other alternative keywords. Just scroll through
those keywords
and just pick out the most relevant ones and include those as your tags.
After I'm done with all the on page SEO of my blog post,
I make sure everything looks good, and I
click on update.
Or if it's a brand new blog post I'm gonna click on publish.
And once it is published, I immediately
go to
a website called
ping
farm
dot com.
Now I'm on pingfarm.com but I need to paste in the URL of my blog post.
So I go back over to where I wrote my blog post.
I can hover over the button that says view post.
I can right click that button and select copy link location.
I go back over to ping farm,
then I can paste that in.
Then I can scroll down just a little bit,
and here's all the ping services
that's included inside ping farm.
There's several.
And I go ahead and checkmark these last two, and I click on mass ping.
What this is going to do
is notify all of the major search engines like Google that
there's been a brand new blog post posted
and so what will happen is all these search engines are gonna send their
spiders out to this blog post and then index it. And
by using this ping service, I've had
my blog posts literally
indexed with in
five minutes after writing the blog post.
So that's all for now on this part 1 of the blogging tips and tricks.
On the next video in part 2, I'm gonna take you through the authority blogging platform that I use.
But in the meantime, if you'd like to check out the SEO keyword tool that I was showing you
earlier for your own WordPress self hosted blog,
go ahead and click here now.